Should I print posters in bulk or on demand? Bulk printing means ordering a large run of one design up front, paying less per poster and storing the stock until it sells. Print-on-demand means each poster is printed only after a customer orders it, with no stock and no minimum, at a higher cost per unit. The right model depends on three things: how certain you are about demand, how much personalization your customers expect, and how much unsold inventory you can afford to carry. Many poster businesses end up running both.<\/p>\n\n\n\n