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What is mass customization? Definition, benefits and challenges

Market
Pinned
Technology

by Joanna Ziemiańska

A modern web-to-print production line showcasing mass customization in action. Multiple digital printers are simultaneously producing personalized photo books, mugs, calendars, and packaging. A male operator interacts with a touchscreen interface. Overlay text reads: "Mass Customization – Definition, benefits and challenges" with a green icon symbolizing customization.

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Market Pinned Technology What is mass customization? Definition, benefits and challenges

by
Joanna Ziemiańska

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