{"id":8176,"date":"2024-06-19T14:52:46","date_gmt":"2024-06-19T12:52:46","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=8176"},"modified":"2024-11-29T09:21:30","modified_gmt":"2024-11-29T08:21:30","slug":"popular-personalized-gifts-what-should-a-photography-store-have","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/popular-personalized-gifts-what-should-a-photography-store-have\/","title":{"rendered":"Popular personalized gifts &#8211; what should a photography store have?\u00a0"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/popular-personalized-gifts-what-should-a-photography-store-have\/#Curating_the_Top_Personalized_Products\" title=\"Curating the Top Personalized Products&nbsp;\">Curating the Top Personalized Products&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/popular-personalized-gifts-what-should-a-photography-store-have\/#Why_its_worth_offering_photo_gifts\" title=\"Why it&#8217;s worth offering photo gifts&nbsp;\">Why it&#8217;s worth offering photo gifts&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/popular-personalized-gifts-what-should-a-photography-store-have\/#Year_in_Memories_with_a_Photo_Calendar\" title=\"Year in Memories with a Photo Calendar&nbsp;\">Year in Memories with a Photo Calendar&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/popular-personalized-gifts-what-should-a-photography-store-have\/#Sip_and_Smile_with_a_Personalized_Photo_Mug\" title=\"Sip and Smile with a Personalized Photo Mug&nbsp;\">Sip and Smile with a Personalized Photo Mug&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/popular-personalized-gifts-what-should-a-photography-store-have\/#Enhancing_Memories_with_a_Photo_Editing_Program\" title=\"Enhancing Memories with a Photo Editing Program&nbsp;\">Enhancing Memories with a Photo Editing Program&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Curating_the_Top_Personalized_Products\"><\/span><strong>Curating the Top Personalized Products<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/photo-news.com\/?p=1643\" target=\"_blank\" rel=\"noreferrer noopener\">Photo Imaging News<\/a>, the estimated number of photos taken in 2024 is 1.8 trillion, growing to around 2.3 trillion in 2028. So, our favorite recommendation for personalized gifts is photo products.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Nothing touches your soul more than receiving a <a href=\"https:\/\/www.getprintbox.com\/features\/photo-calendar-software\">photo calendar<\/a> or <a href=\"https:\/\/www.getprintbox.com\/features\/photobook-software\">photobook<\/a> full of precious memories. And according to many, <a href=\"https:\/\/getprintbox.com\/blog\/the-future-of-photo-books\/\" target=\"_blank\" rel=\"noreferrer noopener\">classic is here to stay<\/a>.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>The number of products stores can offer nowadays is nearly limitless. Personalized playing cards? Accordion? Even without investing in expensive equipment first, companies can test new items and see what customers will love with printing partners or <a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/best-print-on-demand-companies\/\" target=\"_blank\" rel=\"noreferrer noopener\">global print-on-demand platforms<\/a>. No market and customer are the same, but whenever you find an audience that loves the products you offer and vice versa \u2013 you will have loyal fans who won\u2019t leave your brand because many product categories we see have high retention.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4516\" height=\"6590\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2024\/06\/5k-min.png\" alt=\"\" class=\"wp-image-8180\" srcset=\"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/17141727\/5k-min.png 4516w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/17141727\/5k-min-250x365.png 250w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/17141727\/5k-min-700x1021.png 700w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/17141727\/5k-min-768x1121.png 768w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/17141727\/5k-min-1053x1536.png 1053w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/17141727\/5k-min-1403x2048.png 1403w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/17141727\/5k-min-120x175.png 120w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/17141727\/5k-min-650x949.png 650w\" sizes=\"(max-width: 4516px) 100vw, 4516px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_its_worth_offering_photo_gifts\"><\/span><strong>Why it&#8217;s worth offering photo gifts<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the age of fast changes, technology, AI, and debates about the advantages of robot labor over humans in some sectors, we need to remember one thing that makes us unique as people \u2013 emotions. While we can\u2019t be sure about many things about the future, we can be sure that people will always preserve their memories in one way or another. Photos are and will be part of our interior designs, mobile phones, laptops \u2013 our life.&nbsp;<\/p>\n\n\n\n<p>So, what products can you offer to achieve success? I don\u2019t know. Otherwise, I would open the photo products store by now.&nbsp;<\/p>\n\n\n\n<p>But jokes aside, we can always help you with some inspiration. Inspirations based on data are always the best combination.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"541\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2024\/06\/personalized-gifts-1-2.png\" alt=\"\" class=\"wp-image-8187\" srcset=\"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/19144046\/personalized-gifts-1-2.png 1140w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/19144046\/personalized-gifts-1-2-250x119.png 250w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/19144046\/personalized-gifts-1-2-700x332.png 700w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/19144046\/personalized-gifts-1-2-768x364.png 768w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/19144046\/personalized-gifts-1-2-120x57.png 120w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/19144046\/personalized-gifts-1-2-650x308.png 650w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/figure><\/div>\n\n\n<p>Regarding volumes, our clients&#8217; best-selling products were photobooks, prints, calendars, wall d\u00e9cor, gifts, cards, and business cards. In the gifts product category, there are 1000 other sub-categories: text-personalization products only, photo-personalization products, and a mix of both. Bigger gifts like blankets or tiny ornaments. Following still-trending premiumization you can differentiate yourself with a unique set of products or materials. You need to know that while offering premium products, everything from quality through packaging to customer service needs to be top-notch, and when it comes to premium personalized products \u2013 this needs to be on another level. At the end of the day, you deal with people\u2019s memories. For which preservation, they paid a lot of money.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Year_in_Memories_with_a_Photo_Calendar\"><\/span><strong>Year in Memories with a Photo Calendar<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Almost every home has its calendar on the wall. People make memories with friends and loved ones throughout the year. Memories they want to preserve. In the moment of receiving such precious gifts, people are reliving those moments once again. Once it\u2019s hanged, they can follow the personal events of the year marked by the other person when designing the calendar.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Once people order the calendar from your website and they liked the order processing combined with the great quality, they will most likely come back every year, uploading new photos or sometimes picking up a new theme. It\u2019s important to have in your e-store good-looking themes and update them often since it\u2019s one of your differentiators on the market.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If your production capabilities let you do so, a good idea will be to offer more than one type of photo calendar \u2013 desk calendars, XXL calendars, or trigeminal calendars.&nbsp;<\/p>\n\n\n\n<p>This section will delve into how to design and market photo calendars that customers will be eager to display and gift, making every month a celebration of memories.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sip_and_Smile_with_a_Personalized_Photo_Mug\"><\/span><strong>Sip and Smile with a Personalized Photo Mug<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Imagine you start your day in the home office, go to the kitchen and make yourself a freshly brewed coffee in a personalized mug with the nicest photo of your last summer trip with your family.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Do you feel that nostalgia? That\u2019s how you want your customers to feel as well. To get back one step before, they need to have a way to personalize this mug as they envisioned. This process also needs to be a kind of craftship. A compelling layout and theme will make this job even easier for them. All they need to do is to upload a photo and\/or text.&nbsp;<\/p>\n\n\n\n<p>Mug, being one of the simpler gifts, will often be created on mobile devices. Make sure you know your customers best and provide a great experience on tablets and phones with your software (or software provider).&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enhancing_Memories_with_a_Photo_Editing_Program\"><\/span><strong>Enhancing Memories with a Photo Editing Program<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2215\" height=\"1200\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2024\/06\/photoeditor.png\" alt=\"\" class=\"wp-image-8183\" srcset=\"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/17142211\/photoeditor.png 2215w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/17142211\/photoeditor-250x135.png 250w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/17142211\/photoeditor-700x379.png 700w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/17142211\/photoeditor-768x416.png 768w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/17142211\/photoeditor-1536x832.png 1536w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/17142211\/photoeditor-2048x1110.png 2048w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/17142211\/photoeditor-120x65.png 120w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2024\/06\/17142211\/photoeditor-650x352.png 650w\" sizes=\"(max-width: 2215px) 100vw, 2215px\" \/><\/figure>\n\n\n\n<p>Consumers are different and need different approaches. Some of them want more customization options and spend more time on the personalization of artwork, while other groups want to have beautiful products in a matter of seconds. Personalized online businesses need to provide them with necessary solutions, like top-notch photo editing programs, to provide a seamless experience for them. The acquisition of customers online is more expensive than ever, so you don\u2019t want to lose users in the step where they start personalizing their product. Because if you do, they will most likely not finish the purchase or go to your competitor.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Building such a solution in-house is a challenge, especially in our niche, where the business owner or their team&#8217;s shoulders are customer service, efficient workflows, production, and, last but not least, marketing. Then, there is the question of maintaining and updating it to the newest standards. Therefore, many companies have decided to choose a reliable software partner who will support them in their journey with its know-how.&nbsp;&nbsp;<\/p>\n\n\n\n<p>An example of such a technology partner is Printbox, which provides solutions for personalized products, containing five different online editors based on the products, flexible buying journeys, servers, and photo products management panel. On top of that, companies can hand over the eCommerce maintenance by choosing ready, custom-made integration with Shopware 6 PWA.&nbsp;&nbsp;<\/p>\n\n\n\n<p>There are many software providers out there \u2013 there is no one best company in everything. Choose the one that answers your needs. If you are considering Printbox as your potential partner in your journey, contact our sales team, and we will advise you on whether our solution is a perfect match or not.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Curating the Top Personalized Products&nbsp; According to Photo Imaging News, the estimated number of photos taken in 2024 is 1.8 trillion, growing to around 2.3 trillion in 2028. So, our favorite recommendation for personalized gifts is photo products.&nbsp;&nbsp; Nothing touches your soul more than receiving a photo calendar or photobook full of precious memories. And&#8230;","protected":false},"author":21,"featured_media":8179,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Popular personalized gifts - what should a photography store have?\u00a0 - Printbox Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/popular-personalized-gifts-what-should-a-photography-store-have\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Popular personalized gifts - what should a photography store have?\u00a0 - Printbox Blog\" \/>\n<meta property=\"og:description\" content=\"Curating the Top Personalized Products&nbsp; According to Photo Imaging News, the estimated number of photos taken in 2024 is 1.8 trillion, growing to around 2.3 trillion in 2028. 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