{"id":770,"date":"2017-06-07T12:17:26","date_gmt":"2017-06-07T10:17:26","guid":{"rendered":"http:\/\/blog.getprintbox.com\/?p=770"},"modified":"2024-08-28T13:21:03","modified_gmt":"2024-08-28T11:21:03","slug":"how-your-non-printer-business-can-develop-photo-products","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/how-your-non-printer-business-can-develop-photo-products\/","title":{"rendered":"How Your Non-Printer Business Can Develop Photo Products"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Customisable products are a fantastic way to expand your business. Here, we explore how your company can introduce photo products to your audience in 4 quick and easy steps!<\/strong><\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">These days, a personalized gift says a lot, which is why they are increasingly more popular with women shoppers.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.ecommerceclub.org\/personalised-presents-a-new-billion-pound-digital-market\/\">A survey by ecommerce club found that over 60 per cent of women choose customised gifts<\/a>, compared to around 43 per cent of men. So, if you\u2019re running a business that caters to women (the study also found those between 35-44 years of age are the most likely to purchase), why not expand your business?<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em><span style=\"color: #2fd28e;\">60 per cent of women choose customised gifts<\/span><\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">It\u2019s quite easy to set-up your business to include customisable photo products. Even if you\u2019re a non-printing company, this isn\u2019t a problem, as there are editor programs and partner solutions that work very well.<\/p>\n<p style=\"text-align: justify;\">There are no overhead costs, either, as custom products are made on an on-order basis and the entire process can be setup within days.<\/p>\n<p style=\"text-align: justify;\">Just follow our 4 step program and, in no time at all, you\u2019ll be offering your customers the chance to design personal photo books, calendars and more!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/how-your-non-printer-business-can-develop-photo-products\/#Step_1_Choosing_What_To_Sell\" title=\"Step 1: Choosing What To Sell\">Step 1: Choosing What To Sell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/how-your-non-printer-business-can-develop-photo-products\/#Step_2_Finding_A_Specialized_Software_Provider\" title=\"Step 2: Finding A Specialized\u00a0Software Provider\">Step 2: Finding A Specialized\u00a0Software Provider<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/how-your-non-printer-business-can-develop-photo-products\/#Step_3_Finding_A_Printing_Partner\" title=\"Step 3: Finding A Printing Partner\">Step 3: Finding A Printing Partner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/how-your-non-printer-business-can-develop-photo-products\/#Step_4_Getting_The_Word_Out\" title=\"Step 4: Getting The Word Out\">Step 4: Getting The Word Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/how-your-non-printer-business-can-develop-photo-products\/#Whats_next\" title=\"What&#8217;s next?\">What&#8217;s next?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Step_1_Choosing_What_To_Sell\"><\/span><span style=\"color: #2fd28e;\">Step 1: Choosing What To Sell<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">When you look into it, you\u2019ll find you have options to sell a wide range of products, from <a href=\"https:\/\/www.getprintbox.com\/features\/photobook-software\">photobooks<\/a> to custom t-shirts and mugs. However, it\u2019s best to stick to the most popular items that will compliment your business:<\/p>\n<p style=\"text-align: justify;\"><strong>1. Photobooks<\/strong><br \/>\n<strong>2. Calendars<\/strong><br \/>\n<strong>3. Canvas products<\/strong><\/p>\n<p style=\"text-align: justify;\">Photobooks are a must &#8211; they\u2019re one of the most popular items available. In Western Europe, <a href=\"http:\/\/www.futuresource-consulting.com\/reports\/report\/r\/futuresource-western-europe-consumer-photobook-market-track-report\/i\/310330\">over 24 million <\/a>photobooks were sold\u00a0according to the Futuresource Consulting, with an estimated 24.9 million sold the following year. Over 93% of those transactions were made online! <a href=\"http:\/\/www.printingnews.com\/article\/12089393\/the-future-of-photos\">Some experts suggest there will be 53 million units<\/a>\u00a0of photobooks\u00a0sold, in the United States, by 2019. In short: it\u2019s a growing market.<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em><span style=\"color: #2fd28e;\">Some experts suggest,\u00a0there will be 53 million\u00a0<\/span><\/em><em><span style=\"color: #2fd28e;\">units of photobooks, in the United States, by 2019<\/span><\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Calendars are also very popular, however, they are very seasonal in nature. They sell the most during the New Year, in both January and December. Photo books remain popular for the most of the year.<\/p>\n<p style=\"text-align: justify;\">These are the most popular options, but don\u2019t be afraid to try new things later down the line. If your customers would appreciate mugs, stationary or t-shirts, you can use these steps to add them to your range.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Step_2_Finding_A_Specialized_Software_Provider\"><\/span><span style=\"color: #2fd28e;\">Step 2: Finding A Specialized\u00a0Software Provider<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Once you know what to sell, you need to make it available. To start with, you will need an online store and a product editor.\u00a0There are three ways to go:<\/p>\n<p style=\"text-align: justify;\"><strong>Option 1<\/strong><br \/>\nDoing the hard work, building everything from scratch on your own or outsourcing to freelance developers.<\/p>\n<p style=\"text-align: justify;\"><strong>Option 2<\/strong><br \/>\nCombining existing tools and frameworks, such as ecommerce platforms and web-to-print plugins.<\/p>\n<p style=\"text-align: justify;\"><strong>Option 3<\/strong><br \/>\nChoosing a specialized printing software company to partner with, letting them set up an online store, product editor and provide all the required support.<\/p>\n<p style=\"text-align: justify;\">Unless you\u2019re a coding and web design guru, it\u2019s best not to do it yourself. The first two options require a lot of work, since you need to meet the very high standards that online editors and ecommerce stores require\u00a0nowadays (and, believe me, users&#8217; expectations are extremely high). Get it wrong and you\u2019ll only ensure the displeasure of your customers.<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em><span style=\"color: #2fd28e;\">It&#8217;s best not to do it yourself (&#8230;), since you need to meet the very high standards that online editors and ecommerce stores require nowadays<\/span><\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">The third option is much simpler and can streamline the entire process.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/getprintbox.com\/blog\/the-best-photo-album-software\/\">Finding a specialized software provider<\/a> is definitely the way to go, as it\u2019s the least time-consuming and most cost-effective. Now you only need a printing partner who will take care of the processing of incoming orders. We\u2019ll explore this in more detail over the next step.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Step_3_Finding_A_Printing_Partner\"><\/span><span style=\"color: #2fd28e;\">Step 3: Finding A Printing Partner<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Ok, so you have the right software partner. Now, you need hardware. Unfortunately, you\u2019re not a print-based business, so it\u2019s highly unlikely that you have high quality, industrial grade printers ready to go.<\/p>\n<p style=\"text-align: justify;\">The solution, then, is to find a printing partner. These companies will take all the hard work out of the equation, printing products as customers demand them.<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em><span style=\"color: #2fd28e;\">A printing partner (&#8230;) will take all the hard work out of the equation, printing products as customers demand them<\/span><\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">When it comes to finding the right partner, once again, you have at least three options:<\/p>\n<p style=\"text-align: justify;\"><strong>Option 1<\/strong><br \/>\nLook online and contact\u00a0local\u00a0or leading printing businesses in your region.<\/p>\n<p style=\"text-align: justify;\"><strong>Option 2<\/strong><br \/>\nIf you\u2019re using a printing software provider already, they may recommend a printing company that works with them already.<\/p>\n<p style=\"text-align: justify;\"><strong>Option 3<\/strong><br \/>\nUse modern cloud printing services to access a network of different printers: when a customer makes a request, someone within this hub will carry out the order.<\/p>\n<p style=\"text-align: justify;\">As you can see, none of them require you to invest in printing machinery or supplies. Just choose an ideal printing partner and let them take care of it.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Step_4_Getting_The_Word_Out\"><\/span><span style=\"color: #2fd28e;\">Step 4: Getting The Word Out<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Now you\u2019ve got some great new products, you need to let people know! There are plenty of ways you can do this:<\/p>\n<p style=\"text-align: justify;\"><strong>1. In-store posters and leaflets<\/strong> (old-school but can work pretty well!)<br \/>\n<strong>2. Search engines marketing &#8211; organic and paid<\/strong><br \/>\n<strong>3. E-mailing your existing customer base<\/strong><br \/>\n<strong>4. Social media<\/strong><\/p>\n<p style=\"text-align: justify;\">Remember how we said that 60 per cent of women choose gifts they can customise? This means you\u2019re existing female customers would love to know &#8211; so tell them!<\/p>\n<p style=\"text-align: justify;\">E-mails and posters are a great way to notify your current customers, but you should also attract newer people. Remarket your company on social media and search engines with small advert campaigns.<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em><span style=\"color: #2fd28e;\">Sometimes even a small marketing budget\u00a0<\/span><\/em><em><span style=\"color: #2fd28e;\">can bring you some new customers!<\/span><\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Sometimes even a small marketing budget can bring you some new customers! We will cover it in another post!<\/p>\n<p style=\"text-align: justify;\">When people do reach your website, use banners or pop-ups to advertise the new range. People need to see it\u2019s available before they\u2019re able to buy it!<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Whats_next\"><\/span><span style=\"color: #2fd28e;\">What&#8217;s next?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">After this, you just need to wait! With a good system and reliable partners, your orders will be completed automatically and your customers will be very happy!<\/p>\n<p style=\"text-align: justify;\">From a business perspective, it will take up to 9-12 months before you can get some reliable figures. Remember that some products, such as calendars and custom cards, are seasonal in nature.<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em><span style=\"color: #2fd28e;\">Since photo products do especially well near the end of the year,\u00a0<\/span><\/em><em><span style=\"color: #2fd28e;\">it&#8217;s better to get your online presence ready for the summer<\/span><\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Since photo products do especially well near the end of the year, it\u2019s better to get your online presence ready for the summer. This gives you time to install the editor, test the system and do a print run to ensure the level of quality meets your standards.<\/p>\n<p style=\"text-align: justify;\">Once you\u2019re happy with all this, get ready to unleash it and let your customers customise products to their heart\u2019s content!<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/blog.getprintbox.com\/wp-content\/uploads\/2017\/05\/non-printers-infographics.png\"><img decoding=\"async\" src=\"http:\/\/blog.getprintbox.com\/wp-content\/uploads\/2017\/05\/non-printers-infographics.png\" alt=\"\" width=\"100%\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Customisable products are a fantastic way to expand your business. Here, we explore how your company can introduce photo products to your audience in 4 quick and easy steps!","protected":false},"author":2,"featured_media":779,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Your Non-Printer Business Can Develop Photo Products | Printbox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/how-your-non-printer-business-can-develop-photo-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Your Non-Printer Business Can Develop Photo Products | Printbox\" \/>\n<meta property=\"og:description\" content=\"Customisable products are a fantastic way to expand your business. 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