{"id":6105,"date":"2021-07-22T10:23:00","date_gmt":"2021-07-22T08:23:00","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=6105"},"modified":"2024-10-30T14:20:02","modified_gmt":"2024-10-30T13:20:02","slug":"responsive-web-design-best-practices-for-photo-printing-business","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/","title":{"rendered":"Responsive Web Design: Best Practices for Photo Printing Business"},"content":{"rendered":"\n<p>The times of designing a website adjusted to a computer screen only are over. Optimizing the site for mobile devices is a new golden standard, even though it does not necessarily mean that you have already met all the users&#8217; needs.<\/p>\n\n\n\n<p>In the <a href=\"https:\/\/getprintbox.com\/blog\/photo-printing-business-how-to-start\/\">photo printing business<\/a>, the crucial part is to take care of the RWD of online editors, including those for creating photo books and other photo products.<\/p>\n\n\n\n<p>To ensure your site and editors are RWD compliant and you offer the highest level of experience on all devices, check out a few responsive design best practices for photo printing companies.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#What_is_Responsive_Web_Design\" title=\"What is Responsive Web Design?\">What is Responsive Web Design?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#Crucial_statistics_to_have_in_mind_while_considering_RWD\" title=\"Crucial statistics to have in mind while considering RWD\">Crucial statistics to have in mind while considering RWD<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#General_mobile_market_statistics\" title=\"General mobile market statistics\">General mobile market statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#Photo_printing_business_statistics\" title=\"Photo printing business statistics\">Photo printing business statistics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#The_main_business_advantages_of_responsive_design\" title=\"The main business advantages of responsive design\">The main business advantages of responsive design<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#1_Increase_your_audience\" title=\"1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Increase your audience\">1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Increase your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#2_Make_maintenance_easier\" title=\"2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Make maintenance easier\">2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Make maintenance easier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#3_Achieve_lower_bounce_rates\" title=\"3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Achieve lower bounce rates\">3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Achieve lower bounce rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#4_Boost_the_conversion_rate\" title=\"4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Boost the conversion rate\">4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Boost the conversion rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#5_Improve_your_SEO\" title=\"5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Improve your SEO\">5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Improve your SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#6_Get_consistency_in_design_and_branding\" title=\"6.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Get consistency in design and branding\">6.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Get consistency in design and branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#7_Keep_track_of_your_data_more_easily\" title=\"7.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Keep track of your data more easily\">7.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Keep track of your data more easily<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#Best_practices_in_applying_RWD_for_the_photo_printing_industry\" title=\"Best practices in applying RWD for the photo printing industry\">Best practices in applying RWD for the photo printing industry<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#Tips_for_creating_a_responsive_eCommerce_website\" title=\"Tips for creating a responsive eCommerce website\">Tips for creating a responsive eCommerce website<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#1_Look_over_your_customers_journey\" title=\"1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Look over your customers&#8217; journey\">1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Look over your customers&#8217; journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#2_Identify_%E2%80%9Cmicro-moments%E2%80%9D_typical_of_customer-brand_interactions_on_mobile_devices\" title=\"2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Identify &#8220;micro-moments&#8221; typical of customer-brand interactions on mobile devices\">2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Identify &#8220;micro-moments&#8221; typical of customer-brand interactions on mobile devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#3_Concentrate_on_the_mobile_user_experience\" title=\"3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Concentrate on the mobile user experience\">3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Concentrate on the mobile user experience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#Tips_for_choosing_the_best_responsive_photo_book_editor\" title=\"Tips for choosing the best responsive photo book editor\">Tips for choosing the best responsive photo book editor<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#1_The_way_of_adding_photos_to_a_project\" title=\"1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The way of adding photos to a project\">1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The way of adding photos to a project<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#2_The_%E2%80%9Epreview%E2%80%9D_feature\" title=\"2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The \u201epreview\u201d feature\">2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The \u201epreview\u201d feature<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#3_Seamless_addition_of_pages_to_the_project\" title=\"3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Seamless addition of pages to the project\">3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Seamless addition of pages to the project<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#4_Offer_photo_book_editing_options_wisely\" title=\"4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Offer photo book editing options wisely\">4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Offer photo book editing options wisely<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#Improve_your_bottom_line_with_a_responsive_website\" title=\"Improve your bottom line with a responsive website\">Improve your bottom line with a responsive website<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Responsive_Web_Design\"><\/span>What is Responsive Web Design?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Responsive Website Design, or simply Responsive Design, is a technique that allows you to deliver the same content and functions to users on different devices using only one codebase.<\/p>\n\n\n\n<p>When a user switches from a laptop to a tablet or smartphone, the site should automatically shift to accommodate the resolution, image size, and scripting capabilities. Such an approach eliminates the need to adapt your website design to each new gadget entering the market.<\/p>\n\n\n\n<p>The RWD practice consists of combining flexible grids and layouts, images, and intelligent usage of CSS media queries so that the website appearance should respond to user behavior and factors such as screen size, platform, and orientation. It means ensuring a consistent user interface regardless of the appliance used.<\/p>\n\n\n\n<p>While it may seem that the desktop is the first choice for people looking to create a photo book or other photo product, you should not underestimate the mobile channels. After all, the statistics speak for themselves, as you will see in the following sections of this article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crucial_statistics_to_have_in_mind_while_considering_RWD\"><\/span>Crucial statistics to have in mind while considering RWD<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To fully understand the importance of the RWD and mobile-friendly approach in business, you should be aware of some crucial statistics and industry data.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"General_mobile_market_statistics\"><\/span>General mobile market statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>7.41 billion<\/strong> is the estimated number of mobile phone users worldwide in 2024 (source: <a href=\"https:\/\/www.statista.com\/statistics\/218984\/number-of-global-mobile-users-since-2010\/\" rel=\"nofollow\">statista.com<\/a>).<\/li>\n\n\n\n<li><strong>72.9%<\/strong> of all retail e-commerce will be generated via mobile channels by the end of 2021 (source: <a href=\"https:\/\/www.statista.com\/statistics\/806336\/mobile-retail-commerce-share-worldwide\/\" rel=\"nofollow\">statista.com<\/a>).<\/li>\n\n\n\n<li><strong>58%<\/strong> of the total multi-device purchases made in 2020 use mobile devices to close sales (source: <a href=\"https:\/\/www.merchantsavvy.co.uk\/mobile-ecommerce-statistics\/\" rel=\"nofollow\">merchantsavvy.co.uk<\/a>).<\/li>\n\n\n\n<li><strong>93%<\/strong> of people left the site because it was not displaying correctly on their devices, according to a Hubspot survey conducted in 2020 (source: <a href=\"https:\/\/blog.hubspot.com\/marketing\/web-design-stats-for-2020\" rel=\"nofollow\">hubspot.com<\/a>).<\/li>\n\n\n\n<li><strong>74%<\/strong> of users are more likely to return to a mobile-friendly website (source: <a href=\"https:\/\/www.webfx.com\/internet-marketing\/mobile-seo.html#:~:text=74%25%20of%20users%20are%20more,become%20leads%20for%20your%20business.\" rel=\"nofollow\">webfx.com<\/a>).<\/li>\n\n\n\n<li><strong>68%<\/strong> of companies that applied the mobile-first approach to their website recorded an increase in sales, according to the data provided by SAG ipl (source: <a href=\"https:\/\/colorwhistle.com\/wp-content\/uploads\/2020\/03\/ultimate-website-redesign-ebook.pdf\" rel=\"nofollow\">colorwhistle.com<\/a>).<\/li>\n\n\n\n<li><strong>1.43 trillion<\/strong> is the number of photos taken in 2020. As much as 90.9% of them were made using a smartphone, in pursuance of analyzes provided by The Keypoint Intelligence (source: <a href=\"https:\/\/www.buymobiles.net\/blog\/1-43-trillion-photos-were-taken-in-2020-but-how-many-of-them-were-captured-on-our-mobile-phones\/\" rel=\"nofollow\">buymobiles.net<\/a>).<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Photo_printing_business_statistics\"><\/span>Photo printing business statistics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>$97 million<\/strong> was Shutterfly&#8217;s revenue from the app in Q4 2018, and the overall value of mobile purchases was 27% of the brand&#8217;s total revenue (source: <a href=\"https:\/\/www.fool.com\/earnings\/call-transcripts\/2019\/02\/05\/shutterfly-inc-sfly-q4-2018-earnings-conference-ca.aspx\" rel=\"nofollow\">fool.com<\/a>).<\/li>\n\n\n\n<li><strong>Up to 70% <\/strong>can amount to the share of mobile customers in the overall website traffic in the photo printing industry (source: Printbox analytics).<\/li>\n\n\n\n<li><strong>54.51%<\/strong> of photo books are created and ordered on the same day (source: Printbox analytics).<\/li>\n\n\n\n<li><strong>19%<\/strong> is the median of mobile traffic on Printbox clients&#8217; websites (source: Printbox analytics).<\/li>\n\n\n\n<li><strong>Every 10th project<\/strong>, created in Printbox editors, was made in their responsive version (source: Printbox analytics).<\/li>\n<\/ul>\n\n\n\n<p>If you are still unsure whether or not you should take care about being responsive, continue reading to know the 7 advantages of RWD that can influence your decision.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_main_business_advantages_of_responsive_design\"><\/span>The main business advantages of responsive design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A responsive website &amp; mobile-friendly photo book editors will provide the best UX on all devices. Nevertheless, this approach has other business benefits which we have listed below.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Increase_your_audience\"><\/span><strong>1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Increase your audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Your customers will be able to access your website from different devices of all shapes and sizes. Responsive design will adapt to them no matter how big or small their screen is.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_maintenance_easier\"><\/span><strong>2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Make maintenance easier<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Having multiple websites for different devices means you have to make any changes to all of them. In the case of a responsive website, you only need to make a replacement once.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Achieve_lower_bounce_rates\"><\/span><strong>3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Achieve lower bounce rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>If your website is not compatible with the device or difficult to handle by mobile, the user will simply move to the competition. Your audience doesn&#8217;t want to wait, as they need answers quickly and easily. A responsive website will reduce your bounce rate with fast-loading, easy-to-use navigation, and direct calls to action.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Boost_the_conversion_rate\"><\/span><strong>4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Boost the conversion rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A responsive website can boost your sales as it helps you reach a larger, more targeted audience and give them the right experience.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Improve_your_SEO\"><\/span><strong>5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Improve your SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>To improve search results for mobile users, Google favors responsive websites to appear higher in search engine results.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Get_consistency_in_design_and_branding\"><\/span><strong>6.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Get consistency in design and branding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>You can design and customize mobile and traditional websites. However, you&#8217;ll never get the same look and functionality. A responsive site will keep your brand consistent across all devices.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Keep_track_of_your_data_more_easily\"><\/span><strong>7.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Keep track of your data more easily<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>If you have separate websites for different devices, you need to keep an eye on multiple analytics. A responsive website helps you keep your analyzes in one place.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_practices_in_applying_RWD_for_the_photo_printing_industry\"><\/span>Best practices in applying RWD for the photo printing industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_creating_a_responsive_eCommerce_website\"><\/span>Tips for creating a responsive eCommerce website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Look_over_your_customers_journey\"><\/span><strong>1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Look over your customers&#8217; journey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>At the very outset, you need to analyze and understand the traffic that is reaching your website. Where are your visitors coming from? What devices do they use to browse your online store?<\/p>\n\n\n\n<p>If more than 10% of your traffic comes from mobile channels, this is the last call to bring your website into line with RWD rules.<\/p>\n\n\n\n<p>Nowadays, many companies create a single environment for their websites, considering several devices on the customer&#8217;s path. It is because people go through different steps on their various appliances.<\/p>\n\n\n\n<p>Let&#8217;s take an example from the world of photo printing.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"color:#ffffff;background-color:#21b573\">A customer (let&#8217;s call him John) became interested in the photo products offer. He started browsing the assortment of your online store on his mobile phone. <br><br>John was especially interested in the possibility of creating a photo book. Using photos from the camera roll on the phone, he designed his first project on mobile. After that, he used a desktop to finalize the purchase.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Therefore, the world of devices permeates constantly. Study each step the client takes and think about how you can manage mobile channels well.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Identify_%E2%80%9Cmicro-moments%E2%80%9D_typical_of_customer-brand_interactions_on_mobile_devices\"><\/span><strong>2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Identify &#8220;micro-moments&#8221; typical of customer-brand interactions on mobile devices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>If you have already analyzed the contribution of mobile devices at each stage of the customer journey, it is time to investigate the &#8220;micro-moments&#8221;. Micro-moments are times when users instinctively approach their device to learn something, get an answer to their question, look for entertainment or make a purchase.<\/p>\n\n\n\n<p>To detect them correctly, you need to analyze the following:<\/p>\n\n\n\n<ul>\n<li><strong>Customer searches<\/strong>: what kinds of keywords, ads, or queries attract customers to your store on mobile devices? Are there any trends associated with it (like seasonality)?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"color:#ffffff;background-color:#21b573\"><strong>Printbox Insight<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"color:#ffffff;background-color:#21b573\">Mobile traffic can change significantly over a year. Among our clients, we observe the highest number of mobile users between November and January, which is associated with the season of increased interest in photo products. The median of differences in their results over the year was 25 percentage points in 2020*.<\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"color:#ffffff;background-color:#21b573\">*The results of the analysis conducted among Printbox customers based on data from 2020.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong>Type of content and features<\/strong>: what content user access at each stage of the customer journey, and on what device? Are all elements, attributes, and functionalities available and working right on desktop and mobile?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"color:#ffffff;background-color:#21b573\"><strong>Printbox Insight<\/strong> <\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"color:#ffffff;background-color:#21b573\">Creating a design like a photo book on a smartphone should be as easy as possible because people won&#8217;t spend hours polishing them.<\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"color:#ffffff;background-color:#21b573\">In Printbox, we have introduced Smart Creation and Smart Ideas, which automate the creation of a ready-made photo book from user photos and dynamically create propositions of good-looking spreads.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li><strong>Customer flow<\/strong>: How do customers navigate your online store depending on the device they are using? At which stages do they abandon further steps? What are the conversion rates in the desktop and mobile channels?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left has-text-color has-background\" style=\"color:#ffffff;background-color:#21b573\"><strong>Printbox Insight<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"color:#ffffff;background-color:#21b573\">In 2020, we conducted traffic and conversion analysis in the mobile channel with 2 of our clients. It turned out that respectively 13.7% and 16.3% of all ordered and paid photo products were generated in the mobile channel. Check the results of the analysis based on data from May to November 2020 below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"167\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd-table1-700x167.png\" alt=\"\" class=\"wp-image-6144\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd-table1-700x167.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd-table1-250x60.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd-table1-768x183.png 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd-table1-120x29.png 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd-table1-650x155.png 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd-table1.png 860w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Concentrate_on_the_mobile_user_experience\"><\/span><strong>3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Concentrate on the mobile user experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Focus on offering key capabilities across all channels. Users who log in should see their personalized settings, regardless of the device or channel they are using.<\/p>\n\n\n\n<p>Include the mobile context &#8211; the circumstances of using the device in a different environment, time, and situation. A mobile device can be used anytime and anywhere, so the context can change constantly and quickly. Usually, it connects with the problems of distraction, multitasking, and poor internet connection.<\/p>\n\n\n\n<p>However, for the photo printing business, more important is the other extreme. Think about using the device in a quiet environment, using a high-speed Wi-Fi connection. Usually, it is in such circumstances that people decide to start their photo book project.<\/p>\n\n\n\n<p>By understanding these details, you can help your clients to complete their shopping journey, as well as ensure your business more profit and a satisfied customer base.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_choosing_the_best_responsive_photo_book_editor\"><\/span>Tips for choosing the best responsive photo book editor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the photo printing industry, it is not enough for your website to be responsive. Your editors should also meet the requirements of the RWD approach as they go hand in hand with the other pieces of your digital presence. Underestimating the appropriate appearance or functionality of any editor\u2019s element on a mobile device can ruin the user experience.<\/p>\n\n\n\n<p>Jakub Ku\u015bmider, Product Owner in Printbox, has prepared a list of elements that you should pay attention to in the context of RWD in editors for creating photo books:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_The_way_of_adding_photos_to_a_project\"><\/span>1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The way of adding photos to a project<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Most users experiment with selecting photos on individual pages of a photo book, testing different layouts and compositions.<\/p>\n\n\n\n<p>Make it easier for them to add more images to their project by paying attention to display all available photos for use. Instead of a separate pop-up blocking the view of the project, it would be better to present pictures in a separate section, for example, under the project creator&#8217;s space.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"445\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd4-small-250x445.png\" alt=\"\" class=\"wp-image-6201\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd4-small-250x445.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd4-small-120x213.png 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd4-small.png 384w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_The_%E2%80%9Epreview%E2%80%9D_feature\"><\/span>2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The \u201epreview\u201d feature<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The &#8220;Preview&#8221; module is a crucial function that is often the last step of the user before deciding to place an order. Some people also want to keep an eye on the composition of the entire project and have the preview option available all the time while creating a photo book.<\/p>\n\n\n\n<p>Therefore, make sure that the visualizations of ready-made designs are presented appropriately.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"445\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd2-small-1-250x445.png\" alt=\"\" class=\"wp-image-6192\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd2-small-1-250x445.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd2-small-1-120x213.png 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd2-small-1.png 384w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Seamless_addition_of_pages_to_the_project\"><\/span>3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Seamless addition of pages to the project<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Including additional pages to the photo book project should be easy and intuitive. It is a matter of more than just user convenience. Think about the business aspect &#8211; every time a user decides to expand the design and add more pages, you record more profit for your business.<\/p>\n\n\n\n<p>In Printbox, we follow an approach where we place the function of adding a new page on each screen in the editor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"445\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd3-small-250x445.png\" alt=\"\" class=\"wp-image-6195\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd3-small-250x445.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd3-small-120x213.png 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd3-small.png 384w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Offer_photo_book_editing_options_wisely\"><\/span>4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Offer photo book editing options wisely<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>More is not always better. Users overwhelmed by the number of features and editing possibilities may delay the decision to place an order because they will never find their design perfect.<\/p>\n\n\n\n<p>People are concerned about looking through hundreds or thousands of photos to pick the best ones and make beautiful compositions out of them.<\/p>\n\n\n\n<p>That is why we offer our clients <a href=\"https:\/\/getprintbox.com\/blog\/the-story-behind-the-smart-creation-from-the-team-lead-perspective-the-interview\/\">Smart Creation<\/a>, intelligent technology for the automatic design of photo books. It not only reviews user photos but also evaluates the chosen theme.<\/p>\n\n\n\n<p><a href=\"https:\/\/getprintbox.com\/key-features\/editors\/smart\">The Smart Creation<\/a> automatically prepares a beautiful project with plenty of clipart, backgrounds, text fields, and other items. It will give the extra touch to the pages that customers prepared for their end-users.<\/p>\n\n\n\n<p>Additionally, we have implemented the Smart Ideas function, which further shortens the project creation time by dynamically proposed spreads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"445\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd6-small-1-250x445.png\" alt=\"\" class=\"wp-image-6204\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd6-small-1-250x445.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd6-small-1-120x213.png 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd6-small-1.png 384w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improve_your_bottom_line_with_a_responsive_website\"><\/span>Improve your bottom line with a responsive website<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>As the web landscape becomes more and more complex, it is highly crucial to deliver a robust user experience in very different contexts. Professional <a href=\"https:\/\/getprintbox.com\/features\/photo-printing-software\">photo printing software<\/a> can help.<\/p>\n\n\n\n<p>Above, we have mentioned many benefits of responsive website design for the photo printing business. The limitations of the mobile context force us to focus on what content and features are essential and how to present them.<\/p>\n\n\n\n<p>Follow the principles of progressive improvement and eliminate the limitations to lay a future-friendly foundation for your website. It will have a better chance of working well in upcoming browsers and digital environments.<\/p>\n\n\n\n<p>We hope that our tips, best practices, and insights from Printbox analysis will help you conquer the bigger audience on the mobile channel!<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"The times of designing a website adjusted to a computer screen only are over. Optimizing the site for mobile devices is a new golden standard, even though it does not necessarily mean that you have already met all the users&#8217; needs. In the photo printing business, the crucial part is to take care of the&#8230;","protected":false},"author":22,"featured_media":6215,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Responsive Web Design for Photo Printing Business | Printbox<\/title>\n<meta name=\"description\" content=\"Read about the responsive web design in the photo printing business. Learn the best practices to conquer the bigger audience on the mobile channel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responsive Web Design for Photo Printing Business | Printbox\" \/>\n<meta property=\"og:description\" content=\"Read about the responsive web design in the photo printing business. Learn the best practices to conquer the bigger audience on the mobile channel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Printbox Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getprintbox\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-22T08:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-30T13:20:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/07\/rwd-blog-post-cover-2400x1200-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Inga Leder-Majewska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Inga Leder-Majewska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/\"},\"author\":{\"name\":\"Inga Leder-Majewska\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/23691bfc8fb39f9515153ca41e2b991e\"},\"headline\":\"Responsive Web Design: Best Practices for Photo Printing Business\",\"datePublished\":\"2021-07-22T08:23:00+00:00\",\"dateModified\":\"2024-10-30T13:20:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/\"},\"wordCount\":2216,\"publisher\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#organization\"},\"articleSection\":[\"Technology\",\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/\",\"url\":\"https:\/\/www.getprintbox.com\/blog\/responsive-web-design-best-practices-for-photo-printing-business\/\",\"name\":\"Responsive Web Design for Photo Printing Business | Printbox\",\"isPartOf\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#website\"},\"datePublished\":\"2021-07-22T08:23:00+00:00\",\"dateModified\":\"2024-10-30T13:20:02+00:00\",\"description\":\"Read about the responsive web design in the photo printing business. 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