{"id":6014,"date":"2021-06-02T09:20:00","date_gmt":"2021-06-02T07:20:00","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=6014"},"modified":"2024-05-13T08:01:10","modified_gmt":"2024-05-13T06:01:10","slug":"what-is-a-referral-campaign-and-how-can-it-boost-your-sales","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/","title":{"rendered":"What is a referral campaign and how can it boost your sales?"},"content":{"rendered":"\n<p>When you as a customer need to buy something new, where do you look for advice? Most likely, you\u2019ll start with asking friends or close ones for some recommendations. The concept of referral marketing leverages this to the benefit of a business: it is one of the most cost-effective strategies to encourage others to talk about your brand. So let&#8217;s look closer at how it works.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/#Why_do_you_need_a_referral_program\" title=\"Why do you need a referral program?\">Why do you need a referral program?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/#How_does_it_work_in_practice\" title=\"How does it work in practice?\">How does it work in practice?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/#Step_1_Set_your_goals\" title=\"Step 1. Set your goals\">Step 1. Set your goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/#Step_2_Choose_a_reward_program\" title=\"Step 2. Choose a reward program\">Step 2. Choose a reward program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/#Step_3_Actively_promote_it\" title=\"Step 3. Actively promote it\">Step 3. Actively promote it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/#Step_4_Track_the_performance\" title=\"Step 4. Track the performance\">Step 4. Track the performance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/#Bottom_line\" title=\"Bottom line\">Bottom line<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_do_you_need_a_referral_program\"><\/span>Why do you need a referral program?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>9 out of 10 customers trust recommendations, and this number is obviously much higher than from traditional advertising. There is no surprise: we are more likely to follow the guidance of our friends and some influencers than digital ads.<\/p>\n\n\n\n<p>At the same time, while the vast majority of satisfied customers are willing to recommend something to their friends, <a href=\"https:\/\/www.entrepreneur.com\/article\/254516\">less than 1\/3 of them actually do it<\/a>. So, without a proper referral marketing strategy that encourages sharing experience, you may lose new leads without even realizing it.<\/p>\n\n\n\n<p>In addition, the referral program not only significantly reduces the cost of attracting new customers, but also increases their retention. This proven tactic continues to bring in more loyal customers for B2C companies like <a href=\"https:\/\/help.dropbox.com\/accounts-billing\/space-storage\/earn-space-referring-friends\">Dropbox<\/a>, <a href=\"https:\/\/www.tesla.com\/support\/referral-program\">Tesla<\/a>, <a href=\"https:\/\/help.uber.com\/driving-and-delivering\/article\/referring-drivers-and-riders?nodeId=03db9e2b-270b-4fdb-95a7-afce7c6b4b3b\">Uber<\/a>, and others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_it_work_in_practice\"><\/span>How does it work in practice?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In short, the referral program is about involving more people (referrers) in the process of attracting new customers (referees) in exchange for a reward. But as with any marketing campaign, you need to draw a plan before launch.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Set_your_goals\"><\/span>Step 1. Set your goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You need to be clear about your expectations and standards for those who participate in the program. Make the referral process simple and easy to share. A properly designed referral strategy should answer all these questions:<\/p>\n\n\n\n<ul><li>What do you want to achieve (new customers or attention to new products\/services or something else)?<\/li><li>Is your campaign permanent or limited in time?<\/li><li>Who is eligible for referral bonuses?<\/li><li>What actions should be completed to get a bonus?<\/li><li>How do you reward customers?<\/li><li>Is there any limit on the number of rewards someone can earn?<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Choose_a_reward_program\"><\/span>Step 2. Choose a reward program<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are two main approaches to run a referral campaign &#8211; one-sided and two-sided. With a one-sided approach, a reward is received by one participant &#8211; a referrer or a referee. Let&#8217;s say, John (one of your customers) offers Anna (who never bought anything from your store) to make the first purchase using his referral link. Once Anna completes her order, only John will get a bonus.<\/p>\n\n\n\n<p>However, if you don\u2019t give a reward for the second person&nbsp; &#8211; Anna from our example, she may lose interest in it. By launching a two-sided campaign, you encourage both participants. That generates more interest and, consequently, gives more leads.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/KJuj42DopdkeCvQndkbWXq1l39RHqZpx_qv6T4dsaVSh-nusl8hWH3H9UBV7BLag_pB6xIqs3tV7ShX1yrjpDWAWjafJ-71_1D1tD9VoBcwtiWyyL8rpdqJIbEhNRfDy3auKNyHq\" alt=\"\"\/><\/figure>\n\n\n\n<p>Source: <a href=\"https:\/\/www.mention-me.com\/\">mention-me<\/a> campaign for <a href=\"https:\/\/www.wonderbly.com\/\">wonderbly.com<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The next question is a type of reward. To understand which incentive works better, consider what your customers value the most. While it seems like cash bonuses are likely to benefit clients more than other rewards, this is not always the case. Depending on their preferences, you can offer something more valuable that will keep them coming back to your store in the future &#8211; discounts, service upgrades (e.g. exclusive photo book templates, premium materials, individual packaging), samples of new products. Moreover, the reward does not have to be the same. Consider combining different incentives at once: discount + gift, bonus + free delivery, etc.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Ruwv_25Mc7JyRUejJMf8I1_McYX92vJmh40ivVCgzMZ8nPbP-G1O8P33MKaw2orf-nUf2_sxfBcihlZFfXIK44t8RKOlS5hbcLkILHDjmHGAIKM2JOBOTVcYg0gnfM1SllQ_cwbE\" alt=\"\"\/><\/figure>\n\n\n\n<p>Source: <a href=\"https:\/\/www.mention-me.com\/\">mention-me<\/a> campaign for <a href=\"https:\/\/www.photobox.co.uk\/\">photobox.co.uk<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Actively_promote_it\"><\/span>Step 3. Actively promote it<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the main reasons for a poorly working referral campaign is the lack of information support. Even if customers are loyal to you, it doesn\u2019t mean they are going to talk about your brand. This is why you need to promote your program. Do research about the most effective way to grow your lists and then test it out. Add details about your referral program in newsletters and social media, create <a href=\"https:\/\/getprintbox.com\/blog\/landing-page-for-photo-products\/\">a landing page<\/a>, and add a pop-up in the app and main web page.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/I_XMmE3cNip646HbzAO2WempQN--Kk77ZAfvUWOrU_v_xdzMz4yETDzCoiuYYQ1eZgoc4sEwUMSyYMnt4H-GpFaitNeflsU699NTDh967u5urvI67M-TGBv4zHs_45JZCj1VkSGj\" alt=\"\"\/><\/figure>\n\n\n\n<p>Source: <a href=\"https:\/\/www.trouva.com\/friends\">www.trouva.com\/friends<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Track_the_performance\"><\/span>Step 4. Track the performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To assess the effectiveness of a referral program, we advise tracking the following metrics:<\/p>\n\n\n\n<ul><li>The number of referrals<\/li><li>Virality, or the number of customers who came from one recommendation<\/li><li>Conversion, or the proportion of referees who ordered a product or service.&nbsp;<\/li><\/ul>\n\n\n\n<p>In addition, you can run an A\/B test offering different types of bonuses, and then follow up on which option has better results. The good news is that you needn\u2019t develop everything from scratch: popular referral providers already have integrated analytics, link distribution, and tracking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bottom_line\"><\/span>Bottom line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Implementing a referral program is a smart fit for retail, including photo products businesses. Your company is not the only one that can benefit from using this marketing tool. Referrals turn your customers into convincing influencers: if they\u2019re satisfied with your product and bonuses they\u2019re getting from cooperation with your brand, that\u2019s a powerful selling point to others. Hope our tips will poise your business for the revenue growth ?<\/p>\n","protected":false},"excerpt":{"rendered":"When you as a customer need to buy something new, where do you look for advice? Most likely, you\u2019ll start with asking friends or close ones for some recommendations. The concept of referral marketing leverages this to the benefit of a business: it is one of the most cost-effective strategies to encourage others to talk&#8230;","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Referral campaign as away to boost your sales | Printbox<\/title>\n<meta name=\"description\" content=\"The concept of referral marketing leverages this to the benefit of a business: it is one of the most cost-effective strategies to encourage others to talk about your brand. So let&#039;s look closer at how it works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Referral campaign as away to boost your sales | Printbox\" \/>\n<meta property=\"og:description\" content=\"The concept of referral marketing leverages this to the benefit of a business: it is one of the most cost-effective strategies to encourage others to talk about your brand. So let&#039;s look closer at how it works.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Printbox Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getprintbox\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-02T07:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T06:01:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh5.googleusercontent.com\/KJuj42DopdkeCvQndkbWXq1l39RHqZpx_qv6T4dsaVSh-nusl8hWH3H9UBV7BLag_pB6xIqs3tV7ShX1yrjpDWAWjafJ-71_1D1tD9VoBcwtiWyyL8rpdqJIbEhNRfDy3auKNyHq\" \/>\n<meta name=\"author\" content=\"External Author\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"External Author\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/\"},\"author\":{\"name\":\"External Author\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/c32e8ee92df050a2200d70f0a92d6ae3\"},\"headline\":\"What is a referral campaign and how can it boost your sales?\",\"datePublished\":\"2021-06-02T07:20:00+00:00\",\"dateModified\":\"2024-05-13T06:01:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/\"},\"wordCount\":846,\"publisher\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/\",\"url\":\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/\",\"name\":\"Referral campaign as away to boost your sales | Printbox\",\"isPartOf\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#website\"},\"datePublished\":\"2021-06-02T07:20:00+00:00\",\"dateModified\":\"2024-05-13T06:01:10+00:00\",\"description\":\"The concept of referral marketing leverages this to the benefit of a business: it is one of the most cost-effective strategies to encourage others to talk about your brand. So let's look closer at how it works.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.getprintbox.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is a referral campaign and how can it boost your sales?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#website\",\"url\":\"https:\/\/www.getprintbox.com\/blog\/\",\"name\":\"Printbox Blog\",\"description\":\"Photo Products Online Software\",\"publisher\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.getprintbox.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#organization\",\"name\":\"Printbox Blog\",\"url\":\"https:\/\/www.getprintbox.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg\",\"contentUrl\":\"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg\",\"width\":176,\"height\":176,\"caption\":\"Printbox Blog\"},\"image\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/printbox-personalized-products\",\"https:\/\/www.facebook.com\/getprintbox\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/c32e8ee92df050a2200d70f0a92d6ae3\",\"name\":\"External Author\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb009fc391de5639f47e023a46b4f5df?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb009fc391de5639f47e023a46b4f5df?s=96&d=mm&r=g\",\"caption\":\"External Author\"},\"url\":\"https:\/\/www.getprintbox.com\/blog\/author\/f4adba47299e34be2b92a6e6639e3e7ea5bd6b35\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Referral campaign as away to boost your sales | Printbox","description":"The concept of referral marketing leverages this to the benefit of a business: it is one of the most cost-effective strategies to encourage others to talk about your brand. So let's look closer at how it works.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/","og_locale":"en_US","og_type":"article","og_title":"Referral campaign as away to boost your sales | Printbox","og_description":"The concept of referral marketing leverages this to the benefit of a business: it is one of the most cost-effective strategies to encourage others to talk about your brand. So let's look closer at how it works.","og_url":"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/","og_site_name":"Printbox Blog","article_publisher":"https:\/\/www.facebook.com\/getprintbox","article_published_time":"2021-06-02T07:20:00+00:00","article_modified_time":"2024-05-13T06:01:10+00:00","og_image":[{"url":"https:\/\/lh5.googleusercontent.com\/KJuj42DopdkeCvQndkbWXq1l39RHqZpx_qv6T4dsaVSh-nusl8hWH3H9UBV7BLag_pB6xIqs3tV7ShX1yrjpDWAWjafJ-71_1D1tD9VoBcwtiWyyL8rpdqJIbEhNRfDy3auKNyHq"}],"author":"External Author","twitter_card":"summary_large_image","twitter_misc":{"Written by":"External Author","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/#article","isPartOf":{"@id":"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/"},"author":{"name":"External Author","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/c32e8ee92df050a2200d70f0a92d6ae3"},"headline":"What is a referral campaign and how can it boost your sales?","datePublished":"2021-06-02T07:20:00+00:00","dateModified":"2024-05-13T06:01:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/"},"wordCount":846,"publisher":{"@id":"https:\/\/www.getprintbox.com\/blog\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/","url":"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/","name":"Referral campaign as away to boost your sales | Printbox","isPartOf":{"@id":"https:\/\/www.getprintbox.com\/blog\/#website"},"datePublished":"2021-06-02T07:20:00+00:00","dateModified":"2024-05-13T06:01:10+00:00","description":"The concept of referral marketing leverages this to the benefit of a business: it is one of the most cost-effective strategies to encourage others to talk about your brand. So let's look closer at how it works.","breadcrumb":{"@id":"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.getprintbox.com\/blog\/what-is-a-referral-campaign-and-how-can-it-boost-your-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.getprintbox.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What is a referral campaign and how can it boost your sales?"}]},{"@type":"WebSite","@id":"https:\/\/www.getprintbox.com\/blog\/#website","url":"https:\/\/www.getprintbox.com\/blog\/","name":"Printbox Blog","description":"Photo Products Online Software","publisher":{"@id":"https:\/\/www.getprintbox.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.getprintbox.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.getprintbox.com\/blog\/#organization","name":"Printbox Blog","url":"https:\/\/www.getprintbox.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg","contentUrl":"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg","width":176,"height":176,"caption":"Printbox Blog"},"image":{"@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/printbox-personalized-products","https:\/\/www.facebook.com\/getprintbox"]},{"@type":"Person","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/c32e8ee92df050a2200d70f0a92d6ae3","name":"External Author","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb009fc391de5639f47e023a46b4f5df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb009fc391de5639f47e023a46b4f5df?s=96&d=mm&r=g","caption":"External Author"},"url":"https:\/\/www.getprintbox.com\/blog\/author\/f4adba47299e34be2b92a6e6639e3e7ea5bd6b35\/"}]}},"_links":{"self":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/6014"}],"collection":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/comments?post=6014"}],"version-history":[{"count":2,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/6014\/revisions"}],"predecessor-version":[{"id":8088,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/6014\/revisions\/8088"}],"wp:attachment":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/media?parent=6014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/categories?post=6014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/tags?post=6014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}