{"id":5395,"date":"2021-05-05T10:30:00","date_gmt":"2021-05-05T08:30:00","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=5395"},"modified":"2024-05-13T08:01:24","modified_gmt":"2024-05-13T06:01:24","slug":"how-to-promote-an-app-from-the-photo-products-market","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/how-to-promote-an-app-from-the-photo-products-market\/","title":{"rendered":"How to promote an app from the photo products market?"},"content":{"rendered":"\n<p>A well-designed mobile app can drive sales much faster than a classic online store, especially if we\u2019re talking about photo products. The reason is quite simple: mobile photography is at its peak, therefore, creating personalized photo gifts on the same device is easier than transferring data from a phone to another device. However, the launch is not enough. <a href=\"https:\/\/www.statista.com\/statistics\/276623\/number-of-apps-available-in-leading-app-stores\/#:~:text=What%20are%20the%20biggest%20app,million%20available%20apps%20for%20iOS.\">Over 4.5 million apps<\/a> are competing for our attention in App Store and Google Play. That is why today we are revealing a few tips for successful app promotion.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-promote-an-app-from-the-photo-products-market\/#Start_with_app_store_optimization\" title=\"Start with app store optimization\">Start with app store optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-promote-an-app-from-the-photo-products-market\/#Encourage_to_leave_reviews\" title=\"Encourage to leave reviews\">Encourage to leave reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-promote-an-app-from-the-photo-products-market\/#Publish_a_demo_video\" title=\"Publish a demo video\">Publish a demo video<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-promote-an-app-from-the-photo-products-market\/#Maintain_customer_loyalty\" title=\"Maintain customer loyalty\">Maintain customer loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-promote-an-app-from-the-photo-products-market\/#Build_an_attractive_landing_page\" title=\"Build an attractive landing page\">Build an attractive landing page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-promote-an-app-from-the-photo-products-market\/#Print_QR_codes_on_product_packaging\" title=\"Print QR codes on product packaging\">Print QR codes on product packaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-promote-an-app-from-the-photo-products-market\/#Include_social_media_to_app_marketing_strategy\" title=\"Include social media to app marketing strategy\">Include social media to app marketing strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-promote-an-app-from-the-photo-products-market\/#Promote_unique_app_store_features\" title=\"Promote unique app store features\">Promote unique app store features<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Start_with_app_store_optimization\"><\/span>Start with app store optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>More than half of phone owners are used to search for new apps through the stores themselves. App store optimization (ASO) includes a few tactics that will improve store rankings and make your app easier to find. To achieve great results with ASO, you need to take care of both text and visual optimization:<\/p>\n\n\n\n<ul><li>App name \u2013 should be unique and include the brand name<\/li><li>Keywords &#8211; search for relevant keywords with <a href=\"https:\/\/ads.google.com\/intl\/pl_pl\/home\/tools\/keyword-planner\/\">Google Keyword<\/a> and other tools<\/li><li>Description \u2013 briefly explain your app value and keep it updated<\/li><li>Screenshots and\/or video demo \u2013 add 3+ feature screenshots or a video tutorial demonstrating core app functions<\/li><li>Localization &#8211; if you deliver photo products in a specific country(ies), make an individual ASO for each region and keep in mind cultural and linguistic differences<\/li><li>Ratings \u2013 work on a high rating and make sure it\u2019s not below market<\/li><\/ul>\n\n\n\n<p>In addition, we recommend doing a soft launch before promoting the app to the public. In other words, you need to find a similar audience and conduct a campaign aimed at attracting users and analyzing feedback.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Encourage_to_leave_reviews\"><\/span>Encourage to leave reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ratings play a huge role in promotion as they prove to the public that your product is popular and other users are not disappointed. A key strategy is to offer a \u2018Rate the app\u2019 pop-up after the user completes the main action. For example, you could prompt the user to leave a review right after a photo book is successfully created or the purchase is finalized.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2021\/04\/unnamed-1.jpg\" alt=\"\" class=\"wp-image-5397\"\/><figcaption>source: <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.colorland\">ColorlandGO<\/a> in Google Play<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_a_demo_video\"><\/span>Publish a demo video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s hard to imagine today\u2019s marketing without video content. <a href=\"https:\/\/blog.hubspot.com\/marketing\/content-trends-preferences\">Hubspot study shows<\/a> that more than half of customers want more videos from companies they support. To gain more attention, create a 30-second video on YouTube (for Android) or App Preview (for iOS) showing how users can benefit from your product. Post it on social media channels and the main page as well. Add graphic elements, such as touch hotspots to demonstrate how navigation\/interaction works. Moreover, you can include some app features that are not available on the web. For example, how to quickly select photos from the \u2018Images\u2019 folder, and compose an individual photo album.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/g7oZ1wk2fK9gRbBsDTJUuC1NJJgGtqpJ_lYBSdG38U3mMl7cXw6Dob_FpXc4cs9AyuGL_vGlpudQ7Oqz90j7MkPO45EmK-oRVbWdP7PNfEBME1G8SYIfNnfdvs7iysBs4w\" alt=\"\"\/><figcaption>Source: <a href=\"https:\/\/www.lalalab.com\/en\/\">lalalab.com<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maintain_customer_loyalty\"><\/span>Maintain customer loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The growing number of downloads is not the main indicator of success. <a href=\"https:\/\/www.statista.com\/statistics\/271628\/percentage-of-apps-used-once-in-the-us\/\">According to Statista,<\/a> 25% of apps downloaded worldwide were only accessed once. Users often uninstall apps right after a few minutes of use.&nbsp;As part of the marketing strategy, you should have a long-term customer engagement plan. Discounts, a loyalty reward system, personalized gift selection, push notifications, and of course, no third-party advertising is what you need. Don&#8217;t forget about feedback and in-app communication. Work with negative reviews and respond to them as quickly as possible. When potential users see that you have professional support, it will positively impact their loyalty. Plus, it\u2019s always a good practice to analyze customer preferences for new products and app features.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_an_attractive_landing_page\"><\/span>Build an attractive landing page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Earlier in our blog, we shed some light on <a href=\"https:\/\/getprintbox.com\/blog\/landing-page-for-photo-products\/\">how to make a successful landing page for photo products<\/a>. The same concept can be used for app promotion. Being the first contact between your brand and visitors, the landing page should clearly explain <strong>why<\/strong> customers need your app and <strong>how<\/strong> to use it. <a href=\"https:\/\/www.colorland.pl\/colorlandgo\">Colorland<\/a>, one of the leading Polish photo products companies, uses 1-2-3 steps to explain the process:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/XqAWTrVUblstJOW_n0O6gvz7D6C_Sfn7OpPn0-NQe3TZDzuzup4JucRxM_E1r8-LEGl_RTcGOVhXGJ-eVpdyi-yvEd8cOwe70Qxrkboptpt-sf16hsHEqxkPWkVtFIKzGj5jj1_y\" alt=\"\"\/><figcaption>source: <a href=\"https:\/\/www.colorland.pl\/\">colorland.pl<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Print_QR_codes_on_product_packaging\"><\/span>Print QR codes on product packaging<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since the main target of QR codes is a phone user, this is a convenient and simple way to give a direct link to App Store \/ Google Play and encourage customers who received an order from your store to download the app. QR codes can be placed both online and offline. Brands from different industries print codes on pamphlets, banners, wrapping, or add them to email footers.<\/p>\n\n\n\n<p>For inspiration, learn online more about <a href=\"https:\/\/www.amazon.com\/\">Amazon-branded<\/a> codes called SmileCodes. They help shoppers access some benefits by scanning QR printed on Amazon boxes, for example. Of course, SmileCodes can only be activated via the app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Include_social_media_to_app_marketing_strategy\"><\/span>Include social media to app marketing strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social media is a powerful tool for any type of marketing. When you launch a mobile app, it&#8217;s a big achievement not only for the brand but also for your audience. Don\u2019t forget to inform followers about significant updates and new features. Use this channel to get their feedback on the app performance, publish special offers available for mobile users only, and even run a contest &#8211; it all depends on your creativity and marketing budget.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/A5l2fgx2g4YNgTnIz51JTEe5vYwyn9xf_k1lTXWtw-E4TASqW1F1vk4zmmwyJ1YQcCJt4nU_JfVIn7R56vNPBY1erdj2JB1nrFERkft6PJtUjROaaqAgtEmEjYqbGuK7vYYFE7Pd\" alt=\"\"\/><figcaption>source: <a href=\"https:\/\/www.instagram.com\/cewephotoworld\/\">cewephotoworld<\/a> on Instagram<\/figcaption><\/figure>\n\n\n\n<p>In addition, you can use social media paid ads to reach out to more people. Facebook Business, for example, <a href=\"https:\/\/www.facebook.com\/business\/goals\/promote-app\">has different tools<\/a> for this purpose, including \u2018the app installs objective\u2019. Your ad with direct links to App Store \/ Google Play will be shown across Facebook and Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promote_unique_app_store_features\"><\/span>Promote unique app store features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A successful app isn&#8217;t just a web extension or another version of an online store. Get creative and come up with something that grabs the public attention and makes the user experience better. Just one example: <a href=\"https:\/\/getprintbox.com\/key-features\/mobile-app\">in-app integration with Facebook and Instagram<\/a> simplifies uploading photos, and as a consequence, customers can design and order personalized photo products faster and easier.&nbsp;<\/p>\n\n\n\n<p>Moreover, you don&#8217;t have to worry about hiring a software development team or building the app from a technical point of view. We\u2019ll take care of it. If you are interested in launching a mobile app to boost photo product sales, reach out <a href=\"https:\/\/getprintbox.com\/contact-page\">Printbox team<\/a> to discuss the details.<\/p>\n","protected":false},"excerpt":{"rendered":"A well-designed mobile app can drive sales much faster than a classic online store, especially if we\u2019re talking about photo products. The reason is quite simple: mobile photography is at its peak, therefore, creating personalized photo gifts on the same device is easier than transferring data from a phone to another device. However, the launch&#8230;","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,63],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to promote an app from the photo products market? | Printbox<\/title>\n<meta name=\"description\" content=\"Over 4.5 million apps are competing for our attention in App Store and Google Play. That is why today we are revealing a few tips for successful app promotion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-promote-an-app-from-the-photo-products-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to promote an app from the photo products market? | Printbox\" \/>\n<meta property=\"og:description\" content=\"Over 4.5 million apps are competing for our attention in App Store and Google Play. 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