{"id":5336,"date":"2021-02-23T11:53:40","date_gmt":"2021-02-23T10:53:40","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=5336"},"modified":"2024-05-13T08:07:14","modified_gmt":"2024-05-13T06:07:14","slug":"storytelling-in-e-commerce-how-to-use-it","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/","title":{"rendered":"Storytelling in e-commerce: how to use it"},"content":{"rendered":"\n<p>Storytelling remains one of the most promising trends in e-commerce and marketing, in general. There is nothing to be surprised at. In life, we are constantly telling stories and giving examples to convince each other. The same approach works perfectly in advertising: to persuade a customer to buy something, share a convincing story associated with your product or the entire brand. This not only opens up a world of creativity but also allows brands to justify their value without boring explanations. For those who are interested in the concept of storytelling for an <a href=\"https:\/\/getprintbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">online store<\/a>, we\u2019ve made a guide on how to find an idea for your story and where it can be implemented.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/#How_is_it_different_from_advertising\" title=\"How is it different from advertising?\">How is it different from advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/#Why_does_storytelling_attract_customers\" title=\"Why does storytelling attract customers?\">Why does storytelling attract customers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/#How_to_start_storytelling_in_e-commerce\" title=\"How to start storytelling in e-commerce?\">How to start storytelling in e-commerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/#A_few_examples_for_inspiration\" title=\"A few examples for inspiration\">A few examples for inspiration<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/#Kleine_Prints\" title=\"Kleine Prints\">Kleine Prints<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/#Stavanger_foto\" title=\"Stavanger foto\">Stavanger foto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/#CEWE_Photoworld\" title=\"CEWE Photoworld\">CEWE Photoworld<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/#MidoriMD_Paper\" title=\"Midori\/MD Paper\">Midori\/MD Paper<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/#Bottom_line\" title=\"Bottom line\">Bottom line<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_is_it_different_from_advertising\"><\/span>How is it different from advertising?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Commercials have a clear goal: to show their product is better, the price is lower, or the quality is higher, so it should be bought immediately. Storytelling works differently. It creates images, evokes emotions and interest in the DNA of your brand, or a particular campaign. It does not aggressively urge to buy, but only pushes customers to make a choice in your favor. In addition, this concept explains how your products satisfy customers\u2019 needs or make their everyday life better.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_does_storytelling_attract_customers\"><\/span>Why does storytelling attract customers?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.amanet.org\/\">The American Management Association<\/a> identifies 3 compelling reasons why storytelling is considered a great tool for sales:<\/p>\n\n\n\n<ul><li>Stories build strong relationships. Sharing the right story can empower to capture attention and persuade your customers in a matter of minutes as it provides a personal glimpse into your world.&nbsp;<\/li><li>It speaks to the part of the brain where decisions are actually made. In short, it is not enough to use rational arguments alone: we need to be influenced emotionally.<\/li><li>This concept makes it easier to remember your ideas and products. Just a fact, one study <a href=\"https:\/\/www.theguardian.com\/media-network\/media-network-blog\/2014\/aug\/28\/science-storytelling-digital-marketing\">found the following<\/a>: after people listened to a pitch, only 5% could recall a statistic, but 63% remembered the storyline.<\/li><\/ul>\n\n\n\n<p>In addition, there&#8217;s another factor that keeps storytelling at the forefront these days. The pandemic forces people to spend more time at home and do almost everything online. As a result, they see a ton of standard online ads that may feel boring and monotonous. Acting as an antidote, a unique story allows you to stand out from the competition.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_start_storytelling_in_e-commerce\"><\/span>How to start storytelling in e-commerce?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A story can be considered successful and engaging if it elicits the desired emotional response. The closer the words are to the target audience and their life, the stronger the resonance is. If you already have a narrative, test its power and authenticity. To do this, forget for a while that you are a brand owner. Read or watch it from the buyer&#8217;s perspective and ask what feelings, emotions, or ideas it evokes. If it hits, continue working with this material. Using this principle, you can use the concept of storytelling in different directions, including:<\/p>\n\n\n\n<ul><li>Brand story<\/li><li>Your personal story<\/li><li>Product history<\/li><li>Reviews and customer stories<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_few_examples_for_inspiration\"><\/span>A few examples for inspiration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kleine_Prints\"><\/span>Kleine Prints<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>On Kleine Prints page, a German-based design photo books e-store, you can find the<a href=\"https:\/\/kleineprints.de\/blogs\/geschichten\/die-geschichte-von-kleine-prints\"> story behind the brand<\/a>. Its founder Eva Malawska shared how she came up with a business idea while searching for high-quality photo books for her little daughter. After reading this, you feel this company is doing more than just selling photo books. <a href=\"https:\/\/getprintbox.com\/references\" target=\"_blank\" rel=\"noreferrer noopener\">Kleine Prints<\/a> aims to improve the lives of young parents, and this definitely resonates in their hearts.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/4r9sOKj7o0f3jGmhDTi5J4lv_FLY7GGt6X9z3LAPEOOZchN-iGB2CIudJi9r_MO96DOFfMTF_PdzkbwFzyH8iwOTFAQ5fM5KDMaSuzwi4tmkzj-FAECOevwFpUOAJOBYtA\" alt=\"\"\/><figcaption>source: <a href=\"https:\/\/kleineprints.de\/\">kleineprints.de<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stavanger_foto\"><\/span>Stavanger foto<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Stavanger foto, a Norwegian retailer of photo equipment and related services, has a tradition of posting their Christmas cards every year since 2015. In addition to creative employee photos, you can read <a href=\"https:\/\/www.stavangerfoto.no\/inspirasjon\/v%C3%A5re-julekort\">the story behind this project<\/a> and each photo, in particular. This tradition not only helps the brand stand out but also allows them to advertise the possibility of creating their own Christmas photo cards online.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/hPeICbhH53U2bSFDhpK-7_k0qwjj_QuDa3ksjhtKVIKN4S-G5056LL7-u4gO10ZVXz24zR0I60zPmDvndRosOOsL5BItpsFafjdGEiZbt9zLhOPSw_Uzz8wqQndvhUcUsg\" alt=\"\"\/><figcaption>source: <a href=\"https:\/\/www.stavangerfoto.no\/\">stavangerfoto.no<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CEWE_Photoworld\"><\/span>CEWE Photoworld<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Being one of the largest photo printing companies based in the UK, CEWE provides photo books, digital prints, and personalized photo gifts. To add a homey feel to the brand, CEWE published its customer stories. In one of them, <a href=\"https:\/\/cewe-photoworld.com\/meet-the-larkins\">you are introduced to the Larkin family<\/a> who have been using products of this brand for 8 years. Besides sharing a story, this family starred in a Christmas commercial. This is a great example of how customers can build brand loyalty by being involved in the marketing campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/pIwkI8RWFWJTfQY5AhmrgxoTKlxiMvmhg5Jq0dm6b8w6vlN2A32NSg84cUzFeZUIZXl52Bj2vh78gxyx0bQ_sJfu-u_CYqxcQnZuxjMxrfdJjFxnP6s7l3y9GvXIL_2Uhg\" alt=\"\"\/><figcaption>source: <a href=\"https:\/\/cewe-photoworld.com\/\">cewe-photoworld.com<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MidoriMD_Paper\"><\/span>Midori\/MD Paper<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Designed and manufactured in Japan, MD paper products are built for comfortable writing. Their product line includes notebooks, pens, envelopes, calendars, and more. In addition to the minimalist and stylish design of their website which explains MD&#8217;s product concept in detail, you can find a few <a href=\"https:\/\/www.midori-japan.co.jp\/md\/en\/voice\/\">users&#8217; stories<\/a> as well. Unlike the previous example, they are in a form of an interview where a guest describes his\/her hobby and how MD products assist in creative purposes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/itEKNZT6Sq_vD77JXRI1PkgKVaI48Kgdqp2M2zXV7WLr-Kh9wBMhHMV3rj6ksRzSsVhUFVOTMT5UKrGmLXTgojzZ2zHGB5tv27xStezQi3oVJdaJph7HQc40al5XiFePbQ\" alt=\"\"\/><figcaption>source: <a href=\"https:\/\/www.midori-japan.co.jp\/md\/en\/\">https:\/\/www.midori-japan.co.jp\/md\/en\/<\/a>&nbsp;<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bottom_line\"><\/span>Bottom line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Remember that by telling a story you are not selling. You help potential buyers understand how their tasks can be solved with your product or service. Before creating a good story in e-commerce, remember the following:<\/p>\n\n\n\n<ul><li>it&#8217;s explained in simple terms. Your customers shouldn&#8217;t require special skills or knowledge to comprehend it.<\/li><li>it should get attention. If a story has a dramatic or non-trivial effect, it would be impossible to pass by.<\/li><li>it&#8217;s convincing. Emotions evoked by your brand make your business achieve a distinctive online identity.<\/li><\/ul>\n\n\n\n<p>Without a doubt, storytelling is an efficient marketing tool that gives your online store a competitive edge and, as a consequence, makes an impact on sales. So, don&#8217;t hesitate to share your story with the world!<\/p>\n","protected":false},"excerpt":{"rendered":"Storytelling remains one of the most promising trends in e-commerce and marketing, in general. There is nothing to be surprised at. In life, we are constantly telling stories and giving examples to convince each other. The same approach works perfectly in advertising: to persuade a customer to buy something, share a convincing story associated with&#8230;","protected":false},"author":15,"featured_media":5338,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use storytelling in ecommerce | Printbox<\/title>\n<meta name=\"description\" content=\"For those who are interested in the concept of storytelling for an online store, we\u2019ve made a guide on how to find an idea for your story.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use storytelling in ecommerce | Printbox\" \/>\n<meta property=\"og:description\" content=\"For those who are interested in the concept of storytelling for an online store, we\u2019ve made a guide on how to find an idea for your story.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Printbox Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getprintbox\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-23T10:53:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T06:07:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/02\/storytelling_blog-2400x1200-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"External Author\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"External Author\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/\"},\"author\":{\"name\":\"External Author\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/c32e8ee92df050a2200d70f0a92d6ae3\"},\"headline\":\"Storytelling in e-commerce: how to use it\",\"datePublished\":\"2021-02-23T10:53:40+00:00\",\"dateModified\":\"2024-05-13T06:07:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/\"},\"wordCount\":957,\"publisher\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/\",\"url\":\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/\",\"name\":\"How to use storytelling in ecommerce | Printbox\",\"isPartOf\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#website\"},\"datePublished\":\"2021-02-23T10:53:40+00:00\",\"dateModified\":\"2024-05-13T06:07:14+00:00\",\"description\":\"For those who are interested in the concept of storytelling for an online store, we\u2019ve made a guide on how to find an idea for your story.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.getprintbox.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Storytelling in e-commerce: how to use it\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#website\",\"url\":\"https:\/\/www.getprintbox.com\/blog\/\",\"name\":\"Printbox Blog\",\"description\":\"Photo Products Online Software\",\"publisher\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.getprintbox.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#organization\",\"name\":\"Printbox Blog\",\"url\":\"https:\/\/www.getprintbox.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg\",\"contentUrl\":\"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg\",\"width\":176,\"height\":176,\"caption\":\"Printbox Blog\"},\"image\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/printbox-personalized-products\",\"https:\/\/www.facebook.com\/getprintbox\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/c32e8ee92df050a2200d70f0a92d6ae3\",\"name\":\"External Author\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb009fc391de5639f47e023a46b4f5df?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb009fc391de5639f47e023a46b4f5df?s=96&d=mm&r=g\",\"caption\":\"External Author\"},\"url\":\"https:\/\/www.getprintbox.com\/blog\/author\/f4adba47299e34be2b92a6e6639e3e7ea5bd6b35\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to use storytelling in ecommerce | Printbox","description":"For those who are interested in the concept of storytelling for an online store, we\u2019ve made a guide on how to find an idea for your story.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/","og_locale":"en_US","og_type":"article","og_title":"How to use storytelling in ecommerce | Printbox","og_description":"For those who are interested in the concept of storytelling for an online store, we\u2019ve made a guide on how to find an idea for your story.","og_url":"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/","og_site_name":"Printbox Blog","article_publisher":"https:\/\/www.facebook.com\/getprintbox","article_published_time":"2021-02-23T10:53:40+00:00","article_modified_time":"2024-05-13T06:07:14+00:00","og_image":[{"width":2400,"height":1200,"url":"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2021\/02\/storytelling_blog-2400x1200-1.png","type":"image\/png"}],"author":"External Author","twitter_card":"summary_large_image","twitter_misc":{"Written by":"External Author","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/#article","isPartOf":{"@id":"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/"},"author":{"name":"External Author","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/c32e8ee92df050a2200d70f0a92d6ae3"},"headline":"Storytelling in e-commerce: how to use it","datePublished":"2021-02-23T10:53:40+00:00","dateModified":"2024-05-13T06:07:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/"},"wordCount":957,"publisher":{"@id":"https:\/\/www.getprintbox.com\/blog\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/","url":"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/","name":"How to use storytelling in ecommerce | Printbox","isPartOf":{"@id":"https:\/\/www.getprintbox.com\/blog\/#website"},"datePublished":"2021-02-23T10:53:40+00:00","dateModified":"2024-05-13T06:07:14+00:00","description":"For those who are interested in the concept of storytelling for an online store, we\u2019ve made a guide on how to find an idea for your story.","breadcrumb":{"@id":"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.getprintbox.com\/blog\/storytelling-in-e-commerce-how-to-use-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.getprintbox.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Storytelling in e-commerce: how to use it"}]},{"@type":"WebSite","@id":"https:\/\/www.getprintbox.com\/blog\/#website","url":"https:\/\/www.getprintbox.com\/blog\/","name":"Printbox Blog","description":"Photo Products Online Software","publisher":{"@id":"https:\/\/www.getprintbox.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.getprintbox.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.getprintbox.com\/blog\/#organization","name":"Printbox Blog","url":"https:\/\/www.getprintbox.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg","contentUrl":"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg","width":176,"height":176,"caption":"Printbox Blog"},"image":{"@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/printbox-personalized-products","https:\/\/www.facebook.com\/getprintbox"]},{"@type":"Person","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/c32e8ee92df050a2200d70f0a92d6ae3","name":"External Author","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb009fc391de5639f47e023a46b4f5df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb009fc391de5639f47e023a46b4f5df?s=96&d=mm&r=g","caption":"External Author"},"url":"https:\/\/www.getprintbox.com\/blog\/author\/f4adba47299e34be2b92a6e6639e3e7ea5bd6b35\/"}]}},"_links":{"self":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/5336"}],"collection":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/comments?post=5336"}],"version-history":[{"count":3,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/5336\/revisions"}],"predecessor-version":[{"id":5340,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/5336\/revisions\/5340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/media\/5338"}],"wp:attachment":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/media?parent=5336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/categories?post=5336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/tags?post=5336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}