{"id":5243,"date":"2020-12-02T12:53:08","date_gmt":"2020-12-02T11:53:08","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=5243"},"modified":"2024-05-13T08:21:55","modified_gmt":"2024-05-13T06:21:55","slug":"top-e-commerce-trends-for-2021","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/top-e-commerce-trends-for-2021\/","title":{"rendered":"Top e-commerce trends for 2021"},"content":{"rendered":"\n<p><strong>While the entire business world is plagued by the economic crisis, Amazon suddenly reported <a href=\"https:\/\/www.cnbc.com\/2020\/10\/29\/amazon-amzn-earnings-q3-2020.html\">sales growth of 37%<\/a> over the last year. And one of the main reasons why Amazon and other online platforms got more attention, of course, is related to COVID-19 lockdown measures that make more people buy everything without leaving home. The latest data confirms this: the recent Deloitte survey shows that 74% of consumers plan to shop online during the Thanksgiving period (end of November) that&#8217;s 12% higher than in 2019.<\/strong><\/p>\n\n\n\n<p><img decoding=\"async\" width=\"265\" height=\"139.38576214285268\" src=\"https:\/\/lh5.googleusercontent.com\/CWulvq3dzkGWAF9awJGkUsbAGU7miWUknqyJ_a4-v85SfxI0nonx7zounIcTYd8ynBU8SCqGbwuJA3-H0f89EBJ65rMBPOlXQS-HfU3yWR_7PM44DHNNFafOjBZuZN3aug\"><\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/gBU3oOdlguuMmizakruUmlhZOKDDyX_jA-d0n3pSfJxutpqJqRqhX24VcA0DhGa22ZEX9a4IU4W1F-Lf0Ypp3i7LuwhdPSy_oNMXKPazGDi7UVn_vBCaJ3xwrCkfhirckA\" width=\"239\" height=\"117.60784967073823\"><\/p>\n\n\n\n<p>Source: <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/insights\/us\/articles\/6890_holiday_retail\/6907_2020-pre-thanksgiving-findings.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Deloitte<\/a><\/p>\n\n\n\n<p>While the sudden surge in consumer demand for e-commerce services may be triggered by the isolation measures, the new online habit is gaining acceptance among customers. However, to be successful in online sales, it is not enough to create a template website, fill it with items, and wait for the miracle. Requirements for online stores are constantly growing. To satisfy them, let\u2019s follow the latest and the most useful e-commerce trends.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/top-e-commerce-trends-for-2021\/#Minimalism_and_clear_design\" title=\"Minimalism and clear design&nbsp;\">Minimalism and clear design&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/top-e-commerce-trends-for-2021\/#The_rise_of_AI-powered_solutions\" title=\"The rise of AI-powered solutions\">The rise of AI-powered solutions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/top-e-commerce-trends-for-2021\/#Personalized_offers\" title=\"Personalized offers\">Personalized offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/top-e-commerce-trends-for-2021\/#Eco_movement\" title=\"Eco movement\">Eco movement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/top-e-commerce-trends-for-2021\/#Local_and_cross-border_delivery\" title=\"Local and cross-border delivery\">Local and cross-border delivery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/top-e-commerce-trends-for-2021\/#Multi-channel_approach\" title=\"Multi-channel approach\">Multi-channel approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getprintbox.com\/blog\/top-e-commerce-trends-for-2021\/#Easier_payment_methods\" title=\"Easier payment methods\">Easier payment methods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.getprintbox.com\/blog\/top-e-commerce-trends-for-2021\/#Bottom_line\" title=\"Bottom line\">Bottom line<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Minimalism_and_clear_design\"><\/span>Minimalism and clear design&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your customers should like an online store literally at first sight. If people notice a bug or cannot find the product in 1-2 clicks, or it takes a long time for the page to load, they will simply close the tab and choose your competitors. So, 2021 e-commerce trends will focus on minimalism, simplicity of the interface, and the predominance of visual elements over the text description. The cleanness of a minimalistic layout can never distract, while bright accents direct attention where it\u2019s needed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"531\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2020\/12\/screencapture-demo-getprintbox-photobooks-2020-12-02-10_33_25-700x531.png\" alt=\"\" class=\"wp-image-5245\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/12\/screencapture-demo-getprintbox-photobooks-2020-12-02-10_33_25-700x531.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/12\/screencapture-demo-getprintbox-photobooks-2020-12-02-10_33_25-250x190.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/12\/screencapture-demo-getprintbox-photobooks-2020-12-02-10_33_25-768x583.png 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/12\/screencapture-demo-getprintbox-photobooks-2020-12-02-10_33_25-120x91.png 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/12\/screencapture-demo-getprintbox-photobooks-2020-12-02-10_33_25-650x493.png 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/12\/screencapture-demo-getprintbox-photobooks-2020-12-02-10_33_25.png 1259w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption>Source: example of an online store driven by <a href=\"http:\/\/getprintbox.com\">Printbox<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_rise_of_AI-powered_solutions\"><\/span>The rise of AI-powered solutions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Retailers already use machine learning, deep learning, and other technologies based on Artificial Intelligence as it allows them to generate leads, predict customer behavior, and offer the most suitable products or services. <a href=\"https:\/\/www.businesswire.com\/news\/home\/20180829005092\/en\/New-Research-from-ViSenze-Finds-62-Percent-of-Generation-Z-and-Millennial-Consumers-Want-Visual-Search-Capabilities-More-Than-Any-Other-New-Technology\">Business Wire claims<\/a> that around 70% of all online shoppers are likely to buy products based on AI recommendations.<\/p>\n\n\n\n<p>In particular, AI tools fit perfectly for stores that sell personalized items such as <a href=\"https:\/\/getprintbox.com\/key-features\/editors\/smart\">photobooks<\/a>: by monitoring search patterns and analyzing customer\u2019s preferences, AI-driven algorithms decide what elements and pictures should be included in the final version of a book. As a result, users can get a product that fully meets their expectations without a need to contact a consultant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personalized_offers\"><\/span>Personalized offers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Personalization is based on a comprehensive analysis of customer information, including demographics, online behavior, and purchase history. <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/02\/18\/50-stats-showing-the-power-of-personalization\/?sh=287f30b42a94\">More than half of the users agree<\/a> that personalized online experience influences their buying decision. Customers expect individualized offers based on previous purchases and activities, rather than standard emails that don&#8217;t match their interests. All of us already experienced e-blindness when most stock mails, messages, and notifications remain unread.&nbsp;<\/p>\n\n\n\n<p>Take advantage of this trend to help customers choose your store over others again. This may include individual discounts and loyalty points, personalized recommended items, and providing multiple communication ways with the support team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eco_movement\"><\/span>Eco movement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/hbr.org\/2019\/07\/the-elusive-green-consumer\">hbr.org research<\/a>, about 65% of consumers prefer buying products from brands that support the environment. People are increasingly interested in products made in eco-friendly ways and easy to recycle. Besides this, some environmentally friendly initiatives include:&nbsp;<\/p>\n\n\n\n<ul><li>natural packaging,&nbsp;<\/li><li>adding products that are focused on preserving and protecting the environment,<\/li><li>using recyclable supplies.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Local_and_cross-border_delivery\"><\/span>Local and cross-border delivery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customers increasingly search for products online <strong>outside<\/strong> of their home country. As a consequence, they want to receive a product as quickly as possible and have an option to track it. Flexible shipping options attract and maintain customer loyalty, while affordable international and local delivery can attract more potential customers. If a product can be delivered even on the same or the next business day, we recommend including this information on the product card. This can become your competitive advantage as users look for the best service for the same price.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Multi-channel_approach\"><\/span>Multi-channel approach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The prevalence of mobile internet surfing over desktop was noticed 5 years ago. If initially the main number of visits was caused by the boom of social media, games, and instant messengers, now people are getting more active in ordering goods and services online. According to <a href=\"https:\/\/techjury.net\/blog\/mcommerce-statistics\/#gref\">TechJury<\/a>, the global share of mobile commerce (or, m-commerce) should reach 72.9% globally by 2021. Just imagine, it\u2019s almost 3\/4 of all e-commerce deals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Easier_payment_methods\"><\/span>Easier payment methods<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Make sure users have as few barriers as possible to finalize the purchase. For example, when shopping with a foreign company, everyone expects to pay through a preferred local payment provider. Most stores already accept digital wallets, card payments, and instant transfers (depending on the country). Due to continuous m-commerce growth, ApplePay, GooglePay, and SamsungPay payment methods can be found in almost every online store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bottom_line\"><\/span>Bottom line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The latest data clearly shows that in 2021 e-stores will continue the automation of processes and giving customers more personalized offers as well as the feel of controlling each step of online shopping. While some of the trends provide a huge value-add for each industry, others might be out of touch with your particular audience. For this reason, we haven&#8217;t included complex tech ideas like AR\/VR showrooms, or drone delivery as they may be inefficiently costly for some businesses at this moment. Instead of \u0441hasing all trends at once, put customer needs first.<\/p>\n","protected":false},"excerpt":{"rendered":"While the entire business world is plagued by the economic crisis, Amazon suddenly reported sales growth of 37% over the last year. And one of the main reasons why Amazon and other online platforms got more attention, of course, is related to COVID-19 lockdown measures that make more people buy everything without leaving home. 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