{"id":5229,"date":"2020-11-26T10:42:34","date_gmt":"2020-11-26T09:42:34","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=5229"},"modified":"2024-05-13T08:22:27","modified_gmt":"2024-05-13T06:22:27","slug":"3-ways-printbox-can-help-you-increase-your-in-store-conversions","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/3-ways-printbox-can-help-you-increase-your-in-store-conversions\/","title":{"rendered":"3 Ways\u202fPrintbox\u202fCan Help You Increase Your In-store Conversions"},"content":{"rendered":"\n

Achieving high\u00a0conversion rates\u00a0depends\u00a0on many factors.\u00a0That\u2019s why in 2012, we\u00a0researched\u00a0the key\u00a0elements\u00a0needed to achieve high\u00a0in-store\u00a0conversion rates in the\u00a0photo-product\u00a0sector\u00a0and formulated\u00a0a\u00a0complete solution:\u00a0Printbox. Our\u00a0innovative\u00a0solution\u00a0helps\u00a0stores\u00a0get\u00a0ahead of the game and\u00a0enables\u00a0printing\u00a0houses\u00a0to jump into this\u00a0rapidly\u00a0expanding\u00a0market. Since then, a lot has changed – but our goal\u00a0remains\u00a0the same:\u00a0boosting your in-store conversion rate!\u00a0Read on to find out how.<\/strong>\u00a0\u00a0<\/p>\n\n\n\n

1. Editor<\/span><\/a>\u202f\u2013 a place where\u00a0it\u2019s all too easy to lose clients\u202f\u00a0<\/h2>\n\n\n\n

Imagine this scenario: thanks to your excellent marketing campaign, you attract a new potential customer to your\u202fstore. They pass through your beautiful website and select a product. However, before they complete their purchase, only one step remains \u2013 your potential customer must create their project using your editor. Getting this step right is vital \u2013 it would be a shame if\u202fyour customer chooses not to complete their purchase at this point, right?\u202f <\/p>\n\n\n\n

While\u00a0there are many reasons why\u00a0customers\u00a0don\u2019t finalize a purchase,\u202fone of the most common reasons\u00a0is\u00a0being faced with a substandard\u00a0editor.\u00a0For example, many customers complain that editors are not intuitive enough,\u00a0difficult-to-use, and slow.\u202fAt Printbox, we\u00a0understand that usability\u202fis the essence\u202fof\u00a0a\u00a0world-class\u00a0photo products editor\u00a0and that users should find the\u00a0creation process a delightful experience.\u00a0This is something we pay\u00a0huge\u00a0attention to\u00a0at\u202fPrintbox\u202f\u2013\u00a0feel free to\u00a0test it on our\u00a0demo<\/span><\/a>!\u202f\u00a0<\/p>\n\n\n\n

But\u00a0that\u2019s not all:\u00a0<\/strong>At Printbox, we\u00a0fully\u00a0understand that every photo product\u00a0requires\u00a0a different approach.\u202fFor instance,\u00a0your customers\u00a0are likely to\u00a0need\u00a0different options\u00a0if they\u00a0are\u202fordering\u202fa simple\u202fphoto\u202fposter\u00a0as opposed to if\u00a0they\u00a0are creating\u00a0a complex photo book.\u202fCustomers\u00a0who\u202fonly\u00a0wish\u00a0to buy a simple product\u202fdon\u2019t want to deal\u202fwith\u00a0an editor that\u2019s\u00a0overly\u00a0complicated. Likewise,\u00a0users creating\u00a0a\u00a0photo\u00a0album expect some\u00a0extra\u00a0features to be available.\u00a0We understand this.\u00a0That\u2019s why\u00a0Printbox\u00a0offers\u00a0four\u202fdistinct\u00a0editors:\u00a0Advanced<\/strong>\u00a0Editor\u00a0<\/strong>for products involving a lot of work,\u00a0Simple\u00a0Editor<\/strong>\u00a0for single-image products and other simple products,\u00a0Pro\u00a0Editor<\/strong>\u00a0for professional photographers,\u202fand\u00a0Prints\u00a0Editor\u00a0<\/strong>for prints.\u202f\u00a0<\/p>\n\n\n\n

Don\u2019t limit your business and your sales.\u202fOur four customized editing options, in combination with our various customer pathways, allow you to add a wide range of photo products to your customer offering and boost your conversion rates!  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2.\u202fMobile Apps\u202f\u202f\u00a0<\/h2>\n\n\n\n

According to Statista, 85 percent of all pictures taken this year will be captured on smartphones<\/span><\/a>. \u202fNowadays,\u00a0when\u00a0almost everyone has a smartphone in their\u00a0pocket,\u00a0having a slick mobile app is a\u00a0must-have for any\u00a0growing photo-product store. However,\u00a0while\u00a0offering a photo-editing\u00a0app\u00a0is\u00a0a great place to start,\u00a0there are a few key points to bear in mind.\u00a0\u00a0<\/p>\n\n\n\n

For example, smartphones\u2019 small screens often make it impossible for users to edit complex products like photo albums using all of the functions available on a computer-based editor. That said, smartphone apps are great when it comes to creating and editing simpler products like calendars.  <\/p>\n\n\n\n

Our main goal is simplifying your customers\u2019 purchasing pathways \u2013 enabling them to upload images, check their order status, or start a new project on their smartphone and finish it\u202flater on\u202ftheir computer.\u202f\u202f <\/p>\n\n\n\n

Although such apps are hugely appealing to your customers, developing a powerful native mobile app is a complex and expensive task. What\u2019s more, it requires a dedicated, cross-disciplinary team. Taking all this into account, we suggest that letting Printbox design and create your app represents your best solution \u2013 we have huge expertise in this field and offer very reasonable pricing. Rolling out your new mobile app to your customers is very straightforward, as it only requires one person with a technical background in your company.\u202f <\/p>\n\n\n\n

3. Innovations\u202f\u00a0<\/h2>\n\n\n\n

One of the main factors\u00a0in\u00a0getting ahead in this\u00a0competitive market is innovation.\u202fBeing an innovative company needs a team composed of the most talented people who\u00a0can\u00a0develop solutions\u00a0to capitalize on\u00a0rapidly\u00a0changing\u00a0market\u00a0trends.\u00a0However, all of this depends on\u00a0drawing on\u00a0experience\u00a0across\u00a0a\u00a0wide\u00a0variety of markets so that\u00a0emerging\u00a0trends\u00a0are not missed.\u00a0\u00a0<\/p>\n\n\n\n

Printbox are experts in the photo-products market across more than 50 countries and on all of the continents (except Antarctica!). Our world-wide experience means that we are at the leading edge of current innovations in the photo-products market. You could say that innovation is ingrained in our DNA.  <\/p>\n\n\n\n

We\u00a0continually strive to\u00a0provide our customers with the most\u00a0up-to-date,\u00a0innovative technologies available.\u00a0For example, this\u202fOctober,\u00a0we introduced\u202four\u00a0brand-new solution for automating the\u00a0photobooks\u00a0creation process:\u202f Smart Creation<\/span><\/a>. <\/strong>This is another great way to\u00a0boost\u00a0your store conversion rate and outpace your competitors. To\u202flearn more,\u202fread one of\u202four recent blog posts<\/span><\/a>\u202f\u202fdedicated to this solution.\u202f\u00a0<\/p>\n\n\n\n

Summary\u202f\u00a0<\/h2>\n\n\n\n

Hopefully, this blog post has given you a good overview of the factors that\u00a0impact your store\u2019s\u00a0conversion rates. As\u00a0a final word, Printbox is dedicated to providing you with the very best tools to help you attract new customers and\u00a0ensure\u00a0your existing customers\u00a0keep\u00a0coming back time after time.\u00a0Conversion\u00a0rates are\u00a0not\u00a0just\u00a0some mystical\u00a0metric\u00a0\u2013\u00a0far from it:\u00a0better\u00a0conversion rates are\u00a0the simplest way to boost your store’s sales.\u00a0Just\u00a0imagine how much your monthly profits\u00a0would\u00a0rise if you could\u00a0increase your conversion\u00a0rate\u00a0by\u00a0even\u00a010%.\u00a0Printbox<\/span><\/a>\u00a0has all the tools\u00a0and support\u00a0to help you make this happen.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Achieving high\u00a0conversion rates\u00a0depends\u00a0on many factors.\u00a0That\u2019s why in 2012, we\u00a0researched\u00a0the key\u00a0elements\u00a0needed to achieve high\u00a0in-store\u00a0conversion rates in the\u00a0photo-product\u00a0sector\u00a0and formulated\u00a0a\u00a0complete solution:\u00a0Printbox. Our\u00a0innovative\u00a0solution\u00a0helps\u00a0stores\u00a0get\u00a0ahead of the game and\u00a0enables\u00a0printing\u00a0houses\u00a0to jump into this\u00a0rapidly\u00a0expanding\u00a0market. Since then, a lot has changed – but our goal\u00a0remains\u00a0the same:\u00a0boosting your in-store conversion rate!\u00a0Read on to find out how.\u00a0\u00a0 1. Editor\u202f\u2013 a place where\u00a0it\u2019s all too easy to…","protected":false},"author":21,"featured_media":5230,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\n3 Ways\u202fPrintbox\u202fCan Help You Increase Your In-store Conversions | Printbox<\/title>\n<meta name=\"description\" content=\"Conversion rates are not just some mystical metric \u2013 far from it: better conversion rates are the simplest way to boost your photo product store's sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/3-ways-printbox-can-help-you-increase-your-in-store-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 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His background in B2B sales (including roles as Sales & Marketing Assistant and SDR) gives him a comprehensive perspective on the customer journey.","sameAs":["https:\/\/www.linkedin.com\/in\/krzysztof-szczepaczyk-5803bb163\/"],"url":"https:\/\/www.getprintbox.com\/blog\/author\/7b051696a4583cea138bc342e9a30a7ffd1ad0b7\/"}]}},"_links":{"self":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/5229"}],"collection":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/comments?post=5229"}],"version-history":[{"count":6,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/5229\/revisions"}],"predecessor-version":[{"id":5240,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/5229\/revisions\/5240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/media\/5230"}],"wp:attachment":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/media?parent=5229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/categories?post=5229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/tags?post=5229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}