{"id":4379,"date":"2020-10-07T14:41:50","date_gmt":"2020-10-07T12:41:50","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=4379"},"modified":"2024-10-01T10:57:05","modified_gmt":"2024-10-01T08:57:05","slug":"introducing-smart-creation","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/introducing-smart-creation\/","title":{"rendered":"Introducing Smart Creation"},"content":{"rendered":"\n<p>We\u2019ve noticed changes in behavior of some of the photo product buyers, our findings were reinforced by reports coming from our customers. That\u2019s why here at Printbox we\u2019ve decided to speed up the photobook creation process radically. This is how Smart Creation was born.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/introducing-smart-creation\/#Meet_Smart_Creation\" title=\"Meet Smart Creation\">Meet Smart Creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/introducing-smart-creation\/#Two_biggest_photo_book_challenges_overcome\" title=\"Two biggest photo book challenges overcome\">Two biggest photo book challenges overcome<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/introducing-smart-creation\/#The_inner_workings_of_Smart_Creation\" title=\"The inner workings of Smart Creation\">The inner workings of Smart Creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/introducing-smart-creation\/#Why_is_Smart_Creation_important_for_your_business\" title=\"Why is Smart Creation important for your business\">Why is Smart Creation important for your business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/introducing-smart-creation\/#The_secret_sauce\" title=\"The secret sauce\">The secret sauce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/introducing-smart-creation\/#A_few_final_words\" title=\"A few final words\">A few final words<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meet_Smart_Creation\"><\/span>Meet Smart Creation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Smart Creation generates <a href=\"https:\/\/www.getprintbox.com\/features\/photobook-software\">photo books<\/a> in a very short time. It removes two of the biggest challenges photo book buyers face: photo selection and photo book creation. No effort is required on the part of the customer. In a matter of minutes they are presented with a photo product closely resembling the photo book quality they would have come up with themselves during a match longer creation period. All they need to do is concentrate on the final touches (if that\u2019s necessary, it might not be, the decision is on them), add the project into the cart\u2026 and just wait for the delivery and start enjoying again all the emotions from the past events.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Two_biggest_photo_book_challenges_overcome\"><\/span>Two biggest photo book challenges overcome<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Photo selection is possibly the dreariest photo product task out there. During a holiday or an event hundreds or thousands of photos are being made. Usually only one or two takes from every sequence of similar photos are good. Users have to manually pick them before they start creating a book and decide what events should find their way into the book. This is a time-consuming process that may prevent them from starting the project. They might be also forced to abandon it sometime after the photo product project was initiated because of all the emotional and physical fatigue that photo selection causes.<\/p>\n\n\n\n<p>Photo book creation may or may not be a pleasurable action. There are hundreds of options to choose from, and it\u2019s a well-known fact (confirmed by Barry Schwartz\u2019s research that later became \u201cthe paradox of choice\u201d theory) that human decision-making ability is deteriorating rapidly with the increase of the number of possibilities. The time constraints always remain an issue as well, there are many customers out there which expect to buy a photo book like a sweater. Suddenly they are forced to compose a photo book, something they are not interested in doing. They just want an easy way out and Smart Creation is the best possible option for this. It actually leads members of this type of consumer group to conversion. Moreover, some people are not computer-savvy enough and they\u2019d love someone to design a photo book for them.<\/p>\n\n\n\n<p>Smart Creation is a result of a thorough customer research and it provides an answer to all those needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_inner_workings_of_Smart_Creation\"><\/span>The inner workings of Smart Creation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is how Smart Creation does all the boring stuff so your customer doesn\u2019t have to.<\/p>\n\n\n\n<p>First, the best possible photos out of the customer\u2019s uploaded collection must be chosen. This is the photo selection part. Printbox detects similar photos, usually these are multiple takes of the same scene . We trained advanced algorithms to rate photos with our own ranking system which is based on both subjective (\u2018nice framing!\u2019) and objective (&#8216;this is too dark, this one is out of focus\u2019) properties. Smart Creation also classifies photos into the most popular categories (landscapes, people, food, architecture etc.) to reduce appearance of unwanted photos (like photos of a book made for listing on Ebay which could have been uploaded by accident).<\/p>\n\n\n\n<p>When the results of the data analysis are received, Printbox editor goes into photo book creation mode. The parameters selected earlier by the customer (like the number of pages or picture density) are being processed right now together with the photos to build a great final product. All the adjustments, alignments and cropping are done without any input from the customer.<\/p>\n\n\n\n<p>When the project is finished, the customer is still in the editor and decides whether the product is buyable straight away or some changes should be applied.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Smart_Creation_important_for_your_business\"><\/span>Why is Smart Creation important for your business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"571\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2020\/10\/smart_creation_printbox_automatic_photobook-700x571.png\" alt=\"\" class=\"wp-image-4382\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/10\/smart_creation_printbox_automatic_photobook-700x571.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/10\/smart_creation_printbox_automatic_photobook-250x204.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/10\/smart_creation_printbox_automatic_photobook-768x626.png 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/10\/smart_creation_printbox_automatic_photobook-120x98.png 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/10\/smart_creation_printbox_automatic_photobook-650x530.png 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/10\/smart_creation_printbox_automatic_photobook.png 1006w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Smart Creation opens up the market for a completely different customer type &#8211; the one that wasn\u2019t interested in a lengthy photo book creation process in the past but wants to buy a photo product nevertheless. We may also see a spike in orders placed from people who create photo books in a traditional way. Now that they see that the most boring tasks are no longer there they may end up buying more photo books.<\/p>\n\n\n\n<p>There are people who love to manually pick photos and then drag &amp; drop them to their positions on the pages. But many people want to save time. If they realize that Smart Creation comes up with a product which doesn\u2019t differ much from their creative output, they may be inclined to buy more which means more business for you. Smart Creation is also aimed at people who enjoy the creative process. With all the tiresome tasks removed, they can concentrate on what they like most and buy more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_secret_sauce\"><\/span>The secret sauce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most automatic photo book applications produce bland, boring photo books. Printbox uses themes to make the final product very attractive even before the final personalization phase happens. The style from the theme chosen by the buyer is transferred with all the cliparts, frames, backgrounds etc. to the dynamically created photo book. This produces more inventive results reflecting the style the user opted for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_few_final_words\"><\/span>A few final words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Our clients reported that the longer it takes to create a photo book, the lesser the chance the project will be added to the cart. That\u2019s why we added Smart Creation to our roadmap and have now delivered it to the market &#8211; we wanted to satisfy current photo product business needs. It is very easy to launch in your Printbox store as part of your photo book offer, no need to separate standard photo books from the smart ones. Now with Printbox you can boost your conversion rates with quick purchases and tap into a slightly different customer group \u2013 the one that enjoys a lovely photo book, and not necessarily the creation process.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Printbox Smart Creation\" src=\"https:\/\/player.vimeo.com\/video\/465734767?dnt=1&amp;app_id=122963\" width=\"900\" height=\"506\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Smart Creation was developed in-house and this has its advantages. It is our trusted technology and you can forget about troublesome integration with external software providers. The new feature paves the way for our heavy investments in smart capabilities in the upcoming years.<\/p>\n\n\n\n<p>Click <a href=\"https:\/\/getprintbox.com\/contact-page\">HERE<\/a> to book a presentation and see how our new feature works in practice.<\/p>\n","protected":false},"excerpt":{"rendered":"We\u2019ve noticed changes in behavior of some of the photo product buyers, our findings were reinforced by reports coming from our customers. That\u2019s why here at Printbox we\u2019ve decided to speed up the photobook creation process radically. This is how Smart Creation was born. Meet Smart Creation Smart Creation generates photo books in a very&#8230;","protected":false},"author":18,"featured_media":4381,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing Smart Creation | Printbox<\/title>\n<meta name=\"description\" content=\"Learn more about Smart Creation, an automatic photo book assistant which significantly reduces time needed for creating a photo book, visit Printbox blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/introducing-smart-creation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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