{"id":4249,"date":"2020-08-19T11:13:04","date_gmt":"2020-08-19T09:13:04","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=4249"},"modified":"2024-05-13T08:24:01","modified_gmt":"2024-05-13T06:24:01","slug":"real-time-marketing-in-a-personalized-photo-products-market","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/real-time-marketing-in-a-personalized-photo-products-market\/","title":{"rendered":"Real-time marketing in a personalized photo products market"},"content":{"rendered":"\n<p><strong>How to interest your followers on social media channels that not only they will stop scrolling feed, but also engage them? The answer is: with the use of real-time marketing. &#8220;Nobody reads ads. People read what interests them. Sometimes, it\u2019s an ad.\u201d \u2013 Howard Gossage.<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/real-time-marketing-in-a-personalized-photo-products-market\/#What_is_RTM\" title=\"What is RTM?&nbsp;\">What is RTM?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/real-time-marketing-in-a-personalized-photo-products-market\/#How_to_make_it_natural\" title=\"How to make it natural?&nbsp;\">How to make it natural?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/real-time-marketing-in-a-personalized-photo-products-market\/#How_to_make_a_good_move\" title=\"How to make a good move?&nbsp;&nbsp;\">How to make a good move?&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/real-time-marketing-in-a-personalized-photo-products-market\/#How_to_use_RTM_in_a_personalized_photo_products_market\" title=\"How to use RTM in a personalized photo products market?&nbsp;\">How to use RTM in a personalized photo products market?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/real-time-marketing-in-a-personalized-photo-products-market\/#How_to_accurately_implement_it_in_our_industry\" title=\"How to accurately implement it in our industry?\">How to accurately implement it in our industry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/real-time-marketing-in-a-personalized-photo-products-market\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_RTM\"><\/span>What is RTM?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A precise definition of real-time marketing does not exist. The goal is to attract a customer&#8217;s attention by sharing a post on social media at the perfect time. The power of social media and algorithms will do its job, possibly resulting in a viral post viewed by thousands of users. But what about this post supposed to be? As&nbsp;the&nbsp;name suggests (<strong>real-time<\/strong>&nbsp;marketing), you should write about events that are happening now. Comparing to a \u201cstandard\u201d marketing strategy, you do not need to spend large amounts of money. All that you need is a smart timing and a clever way to reach and connect with a consumer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_make_it_natural\"><\/span>How to make it natural?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are a couple of real-time marketing rules that you should follow.&nbsp;First of all, you need to be human. Post must be&nbsp;<strong>authentic<\/strong>. Your audience must feel that behind the company and the brand, there is a human being like them. Secondly, the content must be&nbsp;<strong>relevant&nbsp;<\/strong>to the situation and not too long. Keep it short, simple, and meaningful to your target audience. The third crucial rule, the content must be uploaded&nbsp;<strong>on time<\/strong>. How to do it? Besides actually following industry publications, set up a watchlist for events that are coming this year.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_make_a_good_move\"><\/span>How to make a good move?&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>RTM is associated with spontaneity. However, you don&#8217;t need to act on the spur of the moment all the time. For example, you can predict the royal baby will be born in a couple of days. You have time to prepare your post. When the day comes, play your ace. Magic happens within one click. However, make sure not to rest on the laurels. You&nbsp;can<s>&nbsp;<\/s>not&nbsp;sit in front of the screen and track feedback passively. Be prepared for answering questions, starting conversations, and so on. People are individuals, and by treating your customers as such, you will get closer to them and gain their trust.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_use_RTM_in_a_personalized_photo_products_market\"><\/span>How to use RTM in a personalized photo products market?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to real-time marketing in a personalized photo products business, you&nbsp;have to&nbsp;follow all related real-time events in the industry (and not only!) and catch trends as they happen. You can set up&nbsp;Google alerts to be up to date. What&#8217;s more, you should&nbsp;also&nbsp;keep an eye on&nbsp;the&nbsp;competition.<\/p>\n\n\n\n<p>With a catchy slogan and outstanding photo,&nbsp;your&nbsp;ad may go viral. Keep track of sports events, music festivals, maybe even a new TV series \u2013 each of them is an opportunity.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_accurately_implement_it_in_our_industry\"><\/span>How to accurately implement it in our industry?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let&#8217;s&nbsp;look&nbsp;at real examples in our business. Except for various holidays, which should be in your marketing plan every year, let&#8217;s focus on the actual real-time marketing examples. We do not have to go very far&nbsp;\u2013&nbsp;our partners are doing it very well.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-0 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"909\" data-id=\"4346\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2020\/08\/20200819_130534-700x909.jpg\" alt=\"\" class=\"wp-image-4346\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/08\/20200819_130534-700x909.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/08\/20200819_130534-250x325.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/08\/20200819_130534-768x998.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/08\/20200819_130534-120x156.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/08\/20200819_130534-650x844.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/08\/20200819_130534.jpg 1080w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Well, nothing makes a day better&nbsp;than&nbsp;a photo of a smiling Prince Louis. Let&#8217;s go further. An invitation for making an own photobook under the slogan &#8220;Pictures of YOUR royal baby&#8221; would be a bull&#8217;s eye.&nbsp;<\/p>\n\n\n\n<p>But, as it turns out, not only happy events could be a marketing opportunity.&nbsp;FotoHub&nbsp;decided to launch new products in the light of Covid19. &#8220;We at&nbsp;FotoHub&nbsp;hope everyone can stay positive, keep calm, and stay healthy. We will overcome the situation together.&#8221; We are in&nbsp;favor&nbsp;of this campaign.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1180\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2020\/08\/20200819_131320-700x1180.jpg\" alt=\"\" class=\"wp-image-4347\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To sum up, as it comes to real-time marketing, be creative, fast, and unconventional. Do not let your work fade in other campaigns. Have any ideas come to mind? Good luck with the coming campaigns!<\/p>\n","protected":false},"excerpt":{"rendered":"How to interest your followers on social media channels that not only they will stop scrolling feed, but also engage them? The answer is: with the use of real-time marketing. &#8220;Nobody reads ads. People read what interests them. Sometimes, it\u2019s an ad.\u201d \u2013 Howard Gossage. What is RTM?&nbsp; A precise definition of real-time marketing does&#8230;","protected":false},"author":21,"featured_media":4316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[64],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real-time marketing in a personalized photo products market | Printbox<\/title>\n<meta name=\"description\" content=\"Real-time marketing, used correctly, can skyrocket your business within a day. 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