{"id":4201,"date":"2020-07-22T08:59:23","date_gmt":"2020-07-22T06:59:23","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=4201"},"modified":"2024-05-13T08:27:04","modified_gmt":"2024-05-13T06:27:04","slug":"bookfactory-moves-its-business-online-with-printbox","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/bookfactory-moves-its-business-online-with-printbox\/","title":{"rendered":"Bookfactory + Printbox \u2013 a joyful photo products experience on the Swiss market"},"content":{"rendered":"\n<p>Two years ago Swiss photo products experts Bookfactory chose Printbox as their software provider. Here you can find a summary of how fruitful this relationship has become.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/bookfactory-moves-its-business-online-with-printbox\/#About_Bookfactory\" title=\"About Bookfactory\">About Bookfactory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/bookfactory-moves-its-business-online-with-printbox\/#Why_did_Bookfactory_start_looking_for_an_online_solution\" title=\"Why did Bookfactory start looking for an online solution?\">Why did Bookfactory start looking for an online solution?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/bookfactory-moves-its-business-online-with-printbox\/#Bookfactorys_requirements\" title=\"Bookfactory\u2019s requirements\">Bookfactory\u2019s requirements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/bookfactory-moves-its-business-online-with-printbox\/#Key_challenges_and_how_Printbox_fought_them_off\" title=\"Key challenges and how Printbox fought them off\">Key challenges and how Printbox fought them off<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/bookfactory-moves-its-business-online-with-printbox\/#Time-to-market\" title=\"Time-to-market\">Time-to-market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/bookfactory-moves-its-business-online-with-printbox\/#No_internal_development\" title=\"No internal development\">No internal development<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getprintbox.com\/blog\/bookfactory-moves-its-business-online-with-printbox\/#Big_portfolio_of_design_ideas\" title=\"Big portfolio of design ideas\">Big portfolio of design ideas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.getprintbox.com\/blog\/bookfactory-moves-its-business-online-with-printbox\/#How_Bookfactory_profited_from_the_relationship\" title=\"How Bookfactory profited from the relationship\">How Bookfactory profited from the relationship<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_Bookfactory\"><\/span>About Bookfactory<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"435\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/Bubu_location_09-700x435.png\" alt=\"Bubu photo products\" class=\"wp-image-4204\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/Bubu_location_09-700x435.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/Bubu_location_09-250x155.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/Bubu_location_09-768x477.png 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/Bubu_location_09-120x75.png 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/Bubu_location_09-650x404.png 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/Bubu_location_09.png 950w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>Bookfactory is a brand owned by Bubu AG, a family-run Swiss provider of bookbinding solutions operating since 1941. Bubu built its reputation on craftsmanship, quality, and using the best materials available, often sourced locally. You can feel all that tradition and attention to detail when you hold a premium Bookfactory photo product in your hands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_did_Bookfactory_start_looking_for_an_online_solution\"><\/span>Why did Bookfactory start looking for an online solution?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bookfactory was the first company to launch desktop <a href=\"https:\/\/getprintbox.com\/features\/photobook-software\">photobook software<\/a> in Switzerland 16 years ago. Family companies so deeply rooted in tradition always have to look for ways of reinventing themselves, staying modern, and being in line with the latest technology. In 2018 the decision was made to keep offline software but add a new experience for customers and move part of the business online. At that point, Bookfactory had no online store and no online editors. It had a great and dedicated team but no in-house IT development. Building their own software would require a lot of time and effort. Bookfactory started to evaluate for the best white label solution on the market and after weeks of talks and testing various products they chose Printbox.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bookfactorys_requirements\"><\/span>Bookfactory\u2019s requirements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is what Bookfactory was looking for when they embarked on a mission to find a good software provider:<\/p>\n\n\n\n<ul><li>Rock-solid <a href=\"https:\/\/demo.getprintbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">editors<\/a> and e-commerce solution, integrated<\/li><li>Capable dev team ready for heavy customization e.g. backend integration and implementation of Swiss payment gateway<\/li><li>Business partner who know photo products world inside out<\/li><li>Potential for a long-lasting relationship<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/08_Digital_Produktion_02_8461-700x467.jpg\" alt=\"Bubu photo products production\" class=\"wp-image-4230\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/08_Digital_Produktion_02_8461-700x467.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/08_Digital_Produktion_02_8461-250x167.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/08_Digital_Produktion_02_8461-768x512.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/08_Digital_Produktion_02_8461-120x80.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/08_Digital_Produktion_02_8461-650x433.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/08_Digital_Produktion_02_8461.jpg 1344w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_challenges_and_how_Printbox_fought_them_off\"><\/span>Key challenges and how Printbox fought them off<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you want to establish a photo product online presence and need to start basically from scratch, there will be several obstacles along the way. This is how Printbox helped navigate them.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Time-to-market\"><\/span>Time-to-market<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bookfactory wanted to be ready just in time for the 2018 peak season.<\/p>\n\n\n\n<p>The Printbox team had four months to implement a good online store from scratch and that it succeded shows what a great team of tech people and project managers can do. It\u2019s an experience we used often for our future deployments. Bookfactory would have probably needed two years to create a custom online shop and product editors on their own so they were very happy to have saved loads of time.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/09_Versand__4992-1-700x467.jpg\" alt=\"Bubu\" class=\"wp-image-4234\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/09_Versand__4992-1-700x467.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/09_Versand__4992-1-250x167.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/09_Versand__4992-1-768x512.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/09_Versand__4992-1-120x80.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/09_Versand__4992-1-650x433.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/09_Versand__4992-1.jpg 1314w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"No_internal_development\"><\/span>No internal development<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>So Bookfactory from limited online presence went to a fully-fledged online store with great online editors in just four months. But that wasn\u2019t the moment when problems with no internal development stopped. Bookfactory had its desktop software and a PDF-to-Book solution. Printbox added to the mix its core product and iOS\/Android applications. But there was no proper ecosystem. Printbox connected the applications via API integration. In that respect, it acted as an external IT team which helped to aggregate data in one place and rebuilt an important part of Bookfactory\u2019s new backend powered by Symphony from the German company ctrl-s.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Big_portfolio_of_design_ideas\"><\/span>Big portfolio of design ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To fully understand the sheer richness of Bubu\u2019s portfolio you have to take a look at the Bindorama, Bubu\u2019s bookbinding library showcasing everything they are capable of. Not everything is available for the actual Bookfactory photo products, but still, you can only imagine how good product configurators must be to be able to fit Bookfactory\u2019s requirements.<\/p>\n\n\n\n<p>Printbox\u2019s advanced, flexible configurators allowed Bookfactory to present all the available options in the best way possible. Moreover, our editors &#8211; the heart and soul of Printbox, and their user-friendliness and customization possibilities made sure that the photo products design process is a fun experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Bookfactory_profited_from_the_relationship\"><\/span>How Bookfactory profited from the relationship<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"464\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/NL-KW52_FB_Header_INT_Winter-700x464.jpg\" alt=\"Bookfactory Printbox photo products software\" class=\"wp-image-4206\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/NL-KW52_FB_Header_INT_Winter-700x464.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/NL-KW52_FB_Header_INT_Winter-250x166.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/NL-KW52_FB_Header_INT_Winter-768x509.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/NL-KW52_FB_Header_INT_Winter-120x80.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/NL-KW52_FB_Header_INT_Winter-650x431.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/07\/NL-KW52_FB_Header_INT_Winter.jpg 1200w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>Bookfactory wanted to go live quickly and this was achieved in four months. But for the Swiss photo products experts working with a software provider does not end with a one-off purchase \u2013 it&#8217;s a journey that started in 2018. Bookfactory found an experienced tech team that can be counted upon, is easy to exchange ideas with and has the practical know-how. Both sides push themselves hard to get the most out of this business relationship for their respective customers.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We chose Printbox because we thought that their user-friendly and feature-rich product editors as well as flexible product configurators do match our requirements and our quite big portfolio of options best. Hence, Printbox will give our customers the easiest and most joyful experience in the Swiss market.                                                                                                                                              <\/p><p><strong>Robert Becker, Chief Digital Officer, Bubu<\/strong><\/p><\/blockquote>\n\n\n\n<p>Bookfactory rebooted their marketing team and strategy and started to put digital marketing heavily in the mix, Printbox\u2019s flexible shop and discounts are making this possible. The company is growing steadily with Printbox\u2019s online part of the business reaching 10% of total revenue after two years.<\/p>\n","protected":false},"excerpt":{"rendered":"Two years ago Swiss photo products experts Bookfactory chose Printbox as their software provider. Here you can find a summary of how fruitful this relationship has become. About Bookfactory Bookfactory is a brand owned by Bubu AG, a family-run Swiss provider of bookbinding solutions operating since 1941. Bubu built its reputation on craftsmanship, quality, and&#8230;","protected":false},"author":18,"featured_media":4222,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Photo products experience on the Swiss market with Bookfactory | Printbox<\/title>\n<meta name=\"description\" content=\"See how photo products company Bookfactory partnered with enterprise photo products software Printbox to successfully move a part of its business online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/bookfactory-moves-its-business-online-with-printbox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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