{"id":4151,"date":"2020-06-30T10:22:26","date_gmt":"2020-06-30T08:22:26","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=4151"},"modified":"2024-05-13T08:27:32","modified_gmt":"2024-05-13T06:27:32","slug":"silkeprint-printbox-case-study","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/silkeprint-printbox-case-study\/","title":{"rendered":"300% sales increase after moving to Printbox"},"content":{"rendered":"\n<p><strong>One of the best things about doing business is observing that your customers are progressing. This is how Printbox is collaborating with the Danish photo products aficionados Silkeprint.<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/silkeprint-printbox-case-study\/#About_Silkeprint\" title=\"About Silkeprint\">About Silkeprint<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/silkeprint-printbox-case-study\/#The_reasons_behind_the_change\" title=\"The reasons behind the change\">The reasons behind the change<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/silkeprint-printbox-case-study\/#Silkeprints_requirements\" title=\"Silkeprint&#8217;s requirements\">Silkeprint&#8217;s requirements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/silkeprint-printbox-case-study\/#Key_challenges_solutions\" title=\"Key challenges &amp; solutions\">Key challenges &amp; solutions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/silkeprint-printbox-case-study\/#Outdated_platform\" title=\"Outdated platform\">Outdated platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/silkeprint-printbox-case-study\/#No_development\" title=\"No development\">No development<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getprintbox.com\/blog\/silkeprint-printbox-case-study\/#Slow_speed\" title=\"Slow speed\">Slow speed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.getprintbox.com\/blog\/silkeprint-printbox-case-study\/#What_Silkeprint_got_out_of_this_business_relationship\" title=\"What Silkeprint got out of this business relationship\">What Silkeprint got out of this business relationship<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_Silkeprint\"><\/span>About Silkeprint<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Since 2013 Silkefoto, based in Silkeborg, Denmark, has been delivering high-quality photo products to thousands of Danes. In 2018 the company decided to hit the next stage of growth and chose Printbox as its software partner for the Silkeprint brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_reasons_behind_the_change\"><\/span>The reasons behind the change<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The company was ranked number one in Google search engines in its category but suffered from using an outdated platform. It was written in Flash and Silkeprint wanted to switch to HTML5. Silkeprint owners used their experience to create innovative product strategies, unfortunately, they were held back by limited capabilities of the system. To make things worse, the platform was expensive and lacked good support. The decision was made to find a photo commerce solution with much better features and a user interface that would help outpace the local competition.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Having in mind their great position on the market, we knew that we&nbsp;must&nbsp;do everything we can to assist&nbsp;Silkeprint&nbsp;during the implementation process. They knew how they wanted to take&nbsp;full&nbsp;advantage of our software since the very beginning.&nbsp;Experienced team,&nbsp;focused on every detail of the production process and marketing activities. Martin and Dennis have&nbsp;used&nbsp;every opportunity to make the store better and better. It is a pleasure to work with them and have such a partner. Seeing&nbsp;Silkeprint\u2019s&nbsp;results makes&nbsp;me more than happy.&nbsp;    <\/p><p> <strong>Agnieszka Sadowska, VP Project Management &amp; Customer Support<\/strong> @ <strong>Printbox<\/strong><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Silkeprints_requirements\"><\/span>Silkeprint&#8217;s requirements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>beautiful, user-friendly <a href=\"https:\/\/demo.getprintbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">editors<\/a><\/li><li>easy implementation of new products<\/li><li>much improved back end<\/li><li>system ready for fast growth<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2020\/06\/silkeprint-screen-3000x1690-1-700x394.png\" alt=\"Silkeprint Printbox photo products online store\" class=\"wp-image-4158\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/06\/silkeprint-screen-3000x1690-1-700x394.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/06\/silkeprint-screen-3000x1690-1-250x141.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/06\/silkeprint-screen-3000x1690-1-768x433.png 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/06\/silkeprint-screen-3000x1690-1-1536x865.png 1536w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/06\/silkeprint-screen-3000x1690-1-2048x1154.png 2048w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/06\/silkeprint-screen-3000x1690-1-120x68.png 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/06\/silkeprint-screen-3000x1690-1-650x366.png 650w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_challenges_solutions\"><\/span>Key challenges &amp; solutions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You don&#8217;t change your software provider without a good reason. Silkeprint faced a couple of obstacles, this is how Printbox helped overcome them.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Outdated_platform\"><\/span>Outdated platform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The old platform posed problems mainly of two different kinds. It was limited when it comes to creating personalized buying paths and the editors were leaving customers disappointed because of their dated user interface and an inadequate number of photo products customization possibilities.<\/p>\n\n\n\n<p>That is why Printbox was brought into play after over a year of testing various solutions. It allows defining custom rules for the product range on offer making even the most complicated buying paths look easy. The visual side of things taken care of by the editors\u2019 interface vastly improves customers&#8217; experience. And the final product is beautiful because customers had so many options to choose from during the creative part.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"No_development\"><\/span>No development<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Silkeprint was stuck with software that didn\u2019t offer much when it comes to custom features and at some point, its basic functionalities became a big liability. The owners knew what they needed but they didn\u2019t have an in-house dev team to bring those ideas into life.<\/p>\n\n\n\n<p>Printbox photo product platform lends itself to modifications easily and, because of individual approach, it is a good mix of a ready-to-use system and a custom-made product, which makes it all the more scalable. Silkeprint has a more advanced backend now with a beautiful frontend on top, and the Danish company is one of the most valuable sources of software improvements for Printbox.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Slow_speed\"><\/span>Slow speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Silkeprint prides itself on having brilliant production and delivery processes. Photo books can be picked up in the headquarters within a couple of hours from order and orders placed before 10 AM are sent on their way on the same day. A very slow editor was not up to par and was dragging the business down.<\/p>\n\n\n\n<p>Introducing Printbox improved page load times and made the editor more responsive.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Silkeprint_got_out_of_this_business_relationship\"><\/span>What Silkeprint got out of this business relationship<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-layout-flow wp-block-quote-is-layout-flow\"><p>Our cooperation with&nbsp;Printbox&nbsp;took our business to the next level. We&#8217;re very happy with their good backend management tools and their good support. This is a nice relationship &#8211; our requests and questions are being listened to with keen attention. We look forward to&nbsp;continue&nbsp;growing along with&nbsp;Printbox.&nbsp;         <\/p><p>                                                                        <strong>Martin Jensen, CEO @ Silkeprint<\/strong><\/p><\/blockquote>\n\n\n\n<p>Growth was the primary reason behind the change in software provider and that mission was accomplished. Personalized buying paths helped to introduce a new range of products and user-friendly editors made the customer experience so enjoyable that sales improved considerably. Silkeprint classifies its services as more professional than before and their future software development is in safe hands.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"350\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2020\/06\/silkeprint-300-1200x600-1-700x350.png\" alt=\"sales increase thanks to Printbox photo gift software\" class=\"wp-image-4155\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/06\/silkeprint-300-1200x600-1-700x350.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/06\/silkeprint-300-1200x600-1-250x125.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/06\/silkeprint-300-1200x600-1-768x384.png 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/06\/silkeprint-300-1200x600-1-120x60.png 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/06\/silkeprint-300-1200x600-1-650x325.png 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2020\/06\/silkeprint-300-1200x600-1.png 1200w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"One of the best things about doing business is observing that your customers are progressing. This is how Printbox is collaborating with the Danish photo products aficionados Silkeprint. About Silkeprint Since 2013 Silkefoto, based in Silkeborg, Denmark, has been delivering high-quality photo products to thousands of Danes. In 2018 the company decided to hit the&#8230;","protected":false},"author":18,"featured_media":4177,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>300% sales increase after moving to Printbox | Printbox<\/title>\n<meta name=\"description\" content=\"Learn how Silkeprint utilizes Printbox enterprise photo products software to increase their e-commerce sales, visit Printbox blog and read the case study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/silkeprint-printbox-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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