{"id":3475,"date":"2019-07-22T07:05:27","date_gmt":"2019-07-22T05:05:27","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=3475"},"modified":"2021-06-23T10:02:46","modified_gmt":"2021-06-23T08:02:46","slug":"5-email-marketing-tips-to-boost-your-photo-product-success","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/","title":{"rendered":"5 Email Marketing Tips to Boost Your Photo Product Success"},"content":{"rendered":"<p><strong>We\u2019re in the age of Instagram, where it has never been easier to take pictures, throw a filter on it, and share the final product to the world\u2014all within a matter of seconds.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>With <a href=\"https:\/\/instagram-press.com\/our-story\/\" target=\"_blank\" rel=\"noopener noreferrer\">500 million people accessing the Instagram app<\/a> daily, it seems that we can begin to close the chapter on tangible photo frames and albums. Anyway, those old family pictures on the shelf have just been gathering dust, right? Well, not exactly.<\/p>\n<p>Today\u2019s customers may spend most of their time online, but many of them still enjoy flipping through a photo album or coffee table book when they get the chance. Photographs are a universal keepsake, and if they can be physically held, then all the better.<\/p>\n<p>If you\u2019re a photo product business, now is the perfect time to leverage online platforms, specifically email marketing, in promoting your business. Let us show you how with these proven email marketing strategies.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/#Know_your_niche\" title=\"Know your niche\">Know your niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/#Be_educational\" title=\"Be educational\">Be educational<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/#Offer_a_free_sample\" title=\"Offer a free sample\">Offer a free sample<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/#Let_customers_design_your_product\" title=\"Let customers design your product\">Let customers design your product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/#Focus_on_personalization\" title=\"Focus on personalization\">Focus on personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/#Wrap_up\" title=\"Wrap up\">Wrap up<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Know_your_niche\"><\/span><span style=\"color: #21b573;\">Know your niche<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Each day, photographers, designers, and printers flock to the photo product market advocating their skills. Because of this, there are more than enough businesses like yours to go around. So how do you stand out?<\/p>\n<p>It\u2019s great if you can be that business that does everything for everyone, like offering photobooks and mugs for all types of occasions. But we think it\u2019s even better if you can find your niche and be the best in it.<\/p>\n<p>Check out how Framebridge\u2019s email illustrates their passion for designing photo frames:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3480\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/07\/email_marketing_tips_1.png\" alt=\"Email marketing tips\" width=\"439\" height=\"820\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_1.png 562w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_1-250x467.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_1-120x224.png 120w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/><\/p>\n<pre>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/friday-inspiration-vintage-photos-vibrant-art\/\" target=\"_blank\" rel=\"noopener noreferrer\">Really Good Emails<\/a>.\n\n<\/pre>\n<h3><span class=\"ez-toc-section\" id=\"Be_educational\"><\/span><span style=\"color: #21b573;\">Be educational<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whenever you promote your business, customers are likely to assume that you know your niche extremely well. If you can demonstrate that you are good at what you do, then perhaps you can also share what makes you good at it.<\/p>\n<p>Let customers in on your expertise. Maybe last week you sent a re-engagement email. This week, why not send an email like the one below? To make it even more effective, link the email to your website or tuck in a small discount.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3484\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/07\/email_marketing_tips_2.png\" alt=\"Email marketing tips\" width=\"392\" height=\"510\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_2.png 563w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_2-250x325.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_2-120x156.png 120w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/p>\n<pre>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/6-tips-to-photograph-the-holidays\/\" target=\"_blank\" rel=\"noopener noreferrer\">Really Good Emails<\/a>.<\/pre>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Offer_a_free_sample\"><\/span><span style=\"color: #21b573;\">Offer a free sample<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Who doesn\u2019t get excited by a gift in the mailbox? Use your email marketing campaign to offer a promotion or a freebie, especially for new subscribers.<\/p>\n<p>Since you\u2019re in the photo product business, your customer will expect zero pixelations and high-grade prints. Make sure you don\u2019t send rejects from your last print run or you\u2019ll ruin a potential relationship with a customer.<\/p>\n<p>Here\u2019s an example from Newspaper Club, who also showcases their niche in the same email:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"836\" class=\"alignnone size-full wp-image-3486\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/07\/email_marketing_tips_3.png\" alt=\"Email marketing tips\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_3.png 365w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_3-250x573.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_3-120x275.png 120w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><\/p>\n<pre>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/small-but-mighty-new-printing-for-digital-minis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Really Good Emails<\/a>.\n\n<\/pre>\n<h3><span class=\"ez-toc-section\" id=\"Let_customers_design_your_product\"><\/span><span style=\"color: #21b573;\">Let customers design your product<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While many customers prefer to list their specifications and wait for the final product, some customers like working on their own designs with the help of a few templates.<\/p>\n<p>Allow your subscribers to exercise their creative freedom. In return, you\u2019ll learn more about them and what they like, so you can improve your photo product business further.<\/p>\n<p>Newspaper Club\u2019s email not only offers free samples to their mailing list, but it also gives them the chance to design their own digital mini:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3489\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/07\/email_marketing_tips_4-700x708.png\" alt=\"Email marketing tips\" width=\"379\" height=\"383\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_4-700x708.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_4-250x253.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_4-120x121.png 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_4-650x657.png 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_4-32x32.png 32w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_4-50x50.png 50w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_4-64x64.png 64w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_4-96x96.png 96w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_4-128x128.png 128w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/email_marketing_tips_4.png 730w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/p>\n<pre>Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/small-but-mighty-new-printing-for-digital-minis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Really Good Emails.<\/a><\/pre>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Focus_on_personalization\"><\/span><span style=\"color: #21b573;\">Focus on personalization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the past, people bought generic photo albums and customized them using cut-outs, speech bubbles, and other scrapbooking materials.<\/p>\n<p>Today, photobooks are still designed by customers, mainly by providing an idea of what they want. It is now up to photo product businesses to make these ideas come to life.<\/p>\n<p>Whether it\u2019s a photobook, a calendar, or a shirt, customers are looking for that one business that meets their needs. Before you send that promotional email, ask yourself whether your business is truly focused on giving your customers their own unique experience.<\/p>\n<p>Wondering how to begin? Campaign Monitor came up with an <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/dynamic-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">ultimate guide to email personalization<\/a>. Here are some important takeaways:<\/p>\n<ul>\n<li><strong>Use a recognizable \u201cfrom\u201d name.<\/strong> Together with the subject line, the \u201cfrom\u201d name is the first thing subscribers see. Almost 7 in 10 users decide to read an email based on who sent it.<\/li>\n<li><strong>Celebrate with your subscribers.<\/strong> Birthdays, anniversaries, first purchases, you name it. Send a greeting so your customer will feel even more valued.<\/li>\n<li><strong>Remind them.<\/strong> It can get very busy for your customers, so do not fret if they haven\u2019t checked-out their carts or responded to any of your calls to action. Send a re-engagement email asking if they still want to hear from you.<\/li>\n<li><strong>Ask for feedback.<\/strong> Did their customized shirt fit them? Was the photo frame the perfect color for their wall? Customers can give you insights that you normally would not think up on your own.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Wrap_up\"><\/span><span style=\"color: #21b573;\">Wrap up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use email marketing to showcase your well-designed photo product, complete with options to re-design and customize based on customer preferences at the moment. Once you launch your email marketing campaign, closely monitor how your customers engage with your emails and find out the strategies that work and those that don\u2019t.<\/p>\n<p>In a digital world where photographs can be posted and deleted anytime, your business can help customers memorialize moments. Far from obsolete, photo products appeal to customers from all walks of life. These products remind them of another person, an event, or a place that is worth every ounce of their effort, they\u2019ll book your business to have it.<\/p>\n<p><!--more--><\/p>\n<p><strong>About the Author:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3492 alignleft\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/07\/Ash-Salleh-150x150.jpg\" alt=\"Ash Salleh for Printbox\" width=\"57\" height=\"57\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/Ash-Salleh-150x150.jpg 150w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/Ash-Salleh-250x250.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/Ash-Salleh-120x120.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/Ash-Salleh-32x32.jpg 32w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/Ash-Salleh-50x50.jpg 50w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/Ash-Salleh-64x64.jpg 64w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/Ash-Salleh-96x96.jpg 96w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/Ash-Salleh-128x128.jpg 128w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/Ash-Salleh.jpg 512w\" sizes=\"(max-width: 57px) 100vw, 57px\" \/><\/p>\n<p>Ash Salleh is the Director of SEO at Campaign Monitor, where he works closely with content, copy, and analytics teams to improve site-wide optimization. Prior to his time at Campaign Monitor, he also provided SEO and digital marketing expertise at Zappos and Axiata Digital.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"We\u2019re in the age of Instagram, where it has never been easier to take pictures, throw a filter on it, and share the final product to the world\u2014all within a matter of seconds.","protected":false},"author":15,"featured_media":3479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Email Marketing Tips to Boost Your Photo Product Success - Printbox Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Email Marketing Tips to Boost Your Photo Product Success - Printbox Blog\" \/>\n<meta property=\"og:description\" content=\"We\u2019re in the age of Instagram, where it has never been easier to take pictures, throw a filter on it, and share the final product to the world\u2014all within a matter of seconds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Printbox Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getprintbox\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-22T05:05:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-23T08:02:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/keyboard.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3588\" \/>\n\t<meta property=\"og:image:height\" content=\"1842\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"External Author\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"External Author\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/\"},\"author\":{\"name\":\"External Author\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/c32e8ee92df050a2200d70f0a92d6ae3\"},\"headline\":\"5 Email Marketing Tips to Boost Your Photo Product Success\",\"datePublished\":\"2019-07-22T05:05:27+00:00\",\"dateModified\":\"2021-06-23T08:02:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/\"},\"wordCount\":931,\"publisher\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#organization\"},\"articleSection\":[\"Marketing\",\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/\",\"url\":\"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/\",\"name\":\"5 Email Marketing Tips to Boost Your Photo Product Success - Printbox Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#website\"},\"datePublished\":\"2019-07-22T05:05:27+00:00\",\"dateModified\":\"2021-06-23T08:02:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.getprintbox.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Email Marketing Tips to Boost Your Photo Product Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#website\",\"url\":\"https:\/\/www.getprintbox.com\/blog\/\",\"name\":\"Printbox Blog\",\"description\":\"Photo Products Online Software\",\"publisher\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.getprintbox.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#organization\",\"name\":\"Printbox Blog\",\"url\":\"https:\/\/www.getprintbox.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg\",\"contentUrl\":\"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg\",\"width\":176,\"height\":176,\"caption\":\"Printbox Blog\"},\"image\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/printbox-personalized-products\",\"https:\/\/www.facebook.com\/getprintbox\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/c32e8ee92df050a2200d70f0a92d6ae3\",\"name\":\"External Author\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb009fc391de5639f47e023a46b4f5df?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb009fc391de5639f47e023a46b4f5df?s=96&d=mm&r=g\",\"caption\":\"External Author\"},\"url\":\"https:\/\/www.getprintbox.com\/blog\/author\/f4adba47299e34be2b92a6e6639e3e7ea5bd6b35\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Email Marketing Tips to Boost Your Photo Product Success - Printbox Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/","og_locale":"en_US","og_type":"article","og_title":"5 Email Marketing Tips to Boost Your Photo Product Success - Printbox Blog","og_description":"We\u2019re in the age of Instagram, where it has never been easier to take pictures, throw a filter on it, and share the final product to the world\u2014all within a matter of seconds.","og_url":"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/","og_site_name":"Printbox Blog","article_publisher":"https:\/\/www.facebook.com\/getprintbox","article_published_time":"2019-07-22T05:05:27+00:00","article_modified_time":"2021-06-23T08:02:46+00:00","og_image":[{"width":3588,"height":1842,"url":"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/07\/keyboard.jpg","type":"image\/jpeg"}],"author":"External Author","twitter_card":"summary_large_image","twitter_misc":{"Written by":"External Author","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/#article","isPartOf":{"@id":"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/"},"author":{"name":"External Author","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/c32e8ee92df050a2200d70f0a92d6ae3"},"headline":"5 Email Marketing Tips to Boost Your Photo Product Success","datePublished":"2019-07-22T05:05:27+00:00","dateModified":"2021-06-23T08:02:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/"},"wordCount":931,"publisher":{"@id":"https:\/\/www.getprintbox.com\/blog\/#organization"},"articleSection":["Marketing","Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/","url":"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/","name":"5 Email Marketing Tips to Boost Your Photo Product Success - Printbox Blog","isPartOf":{"@id":"https:\/\/www.getprintbox.com\/blog\/#website"},"datePublished":"2019-07-22T05:05:27+00:00","dateModified":"2021-06-23T08:02:46+00:00","breadcrumb":{"@id":"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.getprintbox.com\/blog\/5-email-marketing-tips-to-boost-your-photo-product-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.getprintbox.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Email Marketing Tips to Boost Your Photo Product Success"}]},{"@type":"WebSite","@id":"https:\/\/www.getprintbox.com\/blog\/#website","url":"https:\/\/www.getprintbox.com\/blog\/","name":"Printbox Blog","description":"Photo Products Online Software","publisher":{"@id":"https:\/\/www.getprintbox.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.getprintbox.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.getprintbox.com\/blog\/#organization","name":"Printbox Blog","url":"https:\/\/www.getprintbox.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg","contentUrl":"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg","width":176,"height":176,"caption":"Printbox Blog"},"image":{"@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/printbox-personalized-products","https:\/\/www.facebook.com\/getprintbox"]},{"@type":"Person","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/c32e8ee92df050a2200d70f0a92d6ae3","name":"External Author","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb009fc391de5639f47e023a46b4f5df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb009fc391de5639f47e023a46b4f5df?s=96&d=mm&r=g","caption":"External Author"},"url":"https:\/\/www.getprintbox.com\/blog\/author\/f4adba47299e34be2b92a6e6639e3e7ea5bd6b35\/"}]}},"_links":{"self":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/3475"}],"collection":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/comments?post=3475"}],"version-history":[{"count":18,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/3475\/revisions"}],"predecessor-version":[{"id":6090,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/3475\/revisions\/6090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/media\/3479"}],"wp:attachment":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/media?parent=3475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/categories?post=3475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/tags?post=3475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}