{"id":3384,"date":"2019-05-10T13:40:18","date_gmt":"2019-05-10T11:40:18","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=3384"},"modified":"2024-08-28T13:20:27","modified_gmt":"2024-08-28T11:20:27","slug":"instagram-marketing-in-the-photo-product-business","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/instagram-marketing-in-the-photo-product-business\/","title":{"rendered":"Instagram Marketing in the Photo Product Business"},"content":{"rendered":"<p><strong>According to <span style=\"color: #0044cc;\"><a style=\"color: #0044cc;\" href=\"https:\/\/blog.hootsuite.com\/instagram-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite<\/a><\/span>, more than 25 million businesses use Instagram to capture attention, get interest, and create desire for products. That means you can also use this channel to promote your photo product business. You sell visually appealing goods, so it will be easy to engage Instagram users.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>In this article, you will find actionable advice on how to make your Instagram account to stand out. Keep reading, and you will learn tips and tricks on how to take your social media marketing strategy to the next level.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/instagram-marketing-in-the-photo-product-business\/#Share_how-tos_and_creative_ideas\" title=\"Share how-tos and creative ideas\">Share how-tos and creative ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/instagram-marketing-in-the-photo-product-business\/#Create_catchy_flat_lay\" title=\"Create catchy flat lay\">Create catchy flat lay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/instagram-marketing-in-the-photo-product-business\/#Show_behind-the-scenes\" title=\"Show behind-the-scenes\">Show behind-the-scenes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/instagram-marketing-in-the-photo-product-business\/#Create_non-promotional_posts\" title=\"Create non-promotional posts\">Create non-promotional posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/instagram-marketing-in-the-photo-product-business\/#Share_user-generated_content\" title=\"Share user-generated content\">Share user-generated content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/instagram-marketing-in-the-photo-product-business\/#Publish_shoppable_posts\" title=\"Publish shoppable posts\">Publish shoppable posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getprintbox.com\/blog\/instagram-marketing-in-the-photo-product-business\/#Share_promo_codes_and_vouchers\" title=\"Share promo codes and vouchers\">Share promo codes and vouchers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.getprintbox.com\/blog\/instagram-marketing-in-the-photo-product-business\/#Run_a_giveaway\" title=\"Run a giveaway\">Run a giveaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.getprintbox.com\/blog\/instagram-marketing-in-the-photo-product-business\/#Create_interactive_Instagram_Stories\" title=\"Create interactive Instagram Stories\">Create interactive Instagram Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.getprintbox.com\/blog\/instagram-marketing-in-the-photo-product-business\/#Wrapping_it_up\" title=\"Wrapping it up\">Wrapping it up<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Share_how-tos_and_creative_ideas\"><\/span><span style=\"color: #2fd28e;\">Share how-tos and creative ideas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to boost sales, you should show your followers how they can use your products in a brand-new way. Your major task is to inspire and to motivate your target audience. You can do it in numerous ways. Just try to think out of the box.<br \/>\nFor instance, if you sell wall art, you can post a photo where you show how to create a compelling interior design. It\u2019s highly likely that your original idea will appeal to your target audience. It will encourage couples and newlyweds to place an order on your site.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"382\" class=\"alignnone size-medium wp-image-3386\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/05\/ideas_2-250x382.jpg\" alt=\"Creative Instagram marketing ideas\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/ideas_2-250x382.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/ideas_2-768x1173.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/ideas_2-700x1069.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/ideas_2-120x183.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/ideas_2-650x993.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/ideas_2.jpg 1242w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n<pre>Screenshot source: <span style=\"color: #0044cc;\"><a style=\"color: #0044cc;\" href=\"https:\/\/www.instagram.com\/photobookww\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.instagram.com\/photobookww\/?hl=en<\/a>\n\n<\/span><\/pre>\n<h3><span class=\"ez-toc-section\" id=\"Create_catchy_flat_lay\"><\/span><span style=\"color: #2fd28e;\">Create catchy flat lay<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the best ways to advertise photo products on Instagram is to create catchy flat lay photography. This type of content works much better than standard product photos. Flat lays help to set the right mood and to engage Instagram users.<br \/>\nTo <a href=\"https:\/\/getprintbox.com\/blog\/6-personalised-product-photography-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0044cc;\">take a beautiful picture<\/span><\/a>, you should do the following:<\/p>\n<ul>\n<li>Place your photo products on the flat surface: photography background, poster board, etc.<\/li>\n<li>Add a few items with a specific theme or details<\/li>\n<li>Follow the rules of design composition<\/li>\n<li>Choose a specific color scheme<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"315\" class=\"alignnone size-medium wp-image-3387\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/05\/flat_lay_1-250x315.jpg\" alt=\"Flat lay photography tips\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/flat_lay_1-250x315.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/flat_lay_1-768x966.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/flat_lay_1-700x881.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/flat_lay_1-120x151.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/flat_lay_1-650x818.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/flat_lay_1.jpg 1242w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"359\" class=\"alignnone size-medium wp-image-3388\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/05\/flat_lay_3-250x359.jpg\" alt=\"Flat lay photography tips\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/flat_lay_3-250x359.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/flat_lay_3-768x1103.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/flat_lay_3-700x1005.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/flat_lay_3-120x172.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/flat_lay_3-650x934.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/flat_lay_3.jpg 1242w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n<pre>Screenshots source: <span style=\"color: #0044cc;\"><a style=\"color: #0044cc;\" href=\"https:\/\/www.instagram.com\/photobookww\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.instagram.com\/photobookww\/?hl=en<\/a>\n\n<\/span><\/pre>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Show_behind-the-scenes\"><\/span><span style=\"color: #2fd28e;\">Show behind-the-scenes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As you know, humans are deeply curious beings. It&#8217;s not a surprise that your customers want to know everything about your products, your company, and your brand. And they genuinely want to see what is happening behind the scenes.<br \/>\nIf you share sneak peek of the production process, you will win the attention of your target audience. It will allow you to boost reach, engagement, and increase brand awareness.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"340\" class=\"alignnone size-medium wp-image-3389\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/05\/behind_the_scenes_1-250x340.jpg\" alt=\"Behind the scenes photos\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/behind_the_scenes_1-250x340.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/behind_the_scenes_1-768x1043.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/behind_the_scenes_1-700x951.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/behind_the_scenes_1-120x163.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/behind_the_scenes_1-650x883.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/behind_the_scenes_1.jpg 1242w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n<pre>Screenshot source: <span style=\"color: #0044cc;\"><a style=\"color: #0044cc;\" href=\"https:\/\/www.instagram.com\/kleineprints.de\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.instagram.com\/kleineprints.de\/?hl=en<\/a>\n\n<\/span><\/pre>\n<p>Kleine Prints, for example, published a post on Instagram dedicated to behind-the-scenes activities. Therefore, the company satisfies its followers\u2019 curiosity to see how photo shootings are done and what is the work the entire team has to do to make all these amazing activities real. In addition, this strategy helps the business offer a human face to its customers, showing them who is the team working on each project. This builds more trust for the brand and loyalty from the customers. See how Instagram Stories helped them to gain new audience <span style=\"color: #0044cc;\"><a style=\"color: #0044cc;\" href=\"https:\/\/business.instagram.com\/success\/photobook-worldwide\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a><\/span>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_non-promotional_posts\"><\/span><span style=\"color: #2fd28e;\">Create non-promotional posts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Naturally, you have created your business Instagram account to market your photo products. But it doesn\u2019t mean that you should create promotional posts only.<br \/>\nTo grow Instagram following, you should craft interesting and informative content and engage your target audience. Every post you publish should <span style=\"color: #0044cc;\"><a style=\"color: #0044cc;\" href=\"https:\/\/getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/\" target=\"_blank\" rel=\"noopener noreferrer\">touch the feeling<\/a><\/span> of your potential buyers. If you publish promotional posts only, your current followers will lose interest and unfollow your account.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"369\" class=\"alignnone size-medium wp-image-3390\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/05\/non_marketing_content_2-250x369.jpg\" alt=\"Non promotional Instagram content\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/non_marketing_content_2-250x369.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/non_marketing_content_2-768x1132.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/non_marketing_content_2-700x1032.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/non_marketing_content_2-120x177.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/non_marketing_content_2-650x958.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/non_marketing_content_2.jpg 1214w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n<pre>Screenshot source: <span style=\"color: #0044cc;\"><a style=\"color: #0044cc;\" href=\"https:\/\/www.instagram.com\/photobookww\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.instagram.com\/photobookww\/?hl=en<\/a>\n\n<\/span><\/pre>\n<p>Take the example of <a href=\"https:\/\/www.getprintbox.com\/features\/photobook-software\">Photobook<\/a> Worldwide and create posts dedicated to special occasions. For instance, Father\u2019s Day can be a great opportunity to touch the feelings of your audience and encourage them to think more of their beloved fathers these days and create a photo book dedicated to them. Even though behind the post there is a commercial touch, your audience won\u2019t feel that you are promoting your products as you introduce them in the celebration atmosphere and encourage them to recognize their fathers\u2019 efforts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Share_user-generated_content\"><\/span><span style=\"color: #2fd28e;\">Share user-generated content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have neither time nor money to produce high-quality Instagram content, it\u2019s not a problem. You can use content generated by your buyers for free.<br \/>\nAll you need to do is to ask your customers to post their photos on Instagram and tag your company. Feel free to repost any user-generated picture you like on your profile. And don\u2019t forget to thank content creators in the caption.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"360\" class=\"alignnone size-medium wp-image-3391\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/05\/user_generated_content_1-250x360.jpg\" alt=\"User generated Instgram content\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/user_generated_content_1-250x360.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/user_generated_content_1-768x1106.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/user_generated_content_1-700x1008.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/user_generated_content_1-120x173.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/user_generated_content_1-650x936.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/user_generated_content_1.jpg 1240w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"357\" class=\"alignnone size-medium wp-image-3392\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/05\/user_generated_content_3-250x357.jpg\" alt=\"User generated Instgram content\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/user_generated_content_3-250x357.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/user_generated_content_3-768x1098.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/user_generated_content_3-700x1001.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/user_generated_content_3-120x172.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/user_generated_content_3-650x929.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/user_generated_content_3.jpg 1242w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n<pre>Screenshot source: <span style=\"color: #0044cc;\"><a style=\"color: #0044cc;\" href=\"https:\/\/www.instagram.com\/photobookww\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.instagram.com\/photobookww\/?hl=en<\/a>\n\n<\/span><\/pre>\n<p>The great news is that user-generated content engages the audience better than any other type of content. Naturally, people trust real customers\u2019 reviews more than promo posts crafted by companies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Publish_shoppable_posts\"><\/span><span style=\"color: #2fd28e;\">Publish shoppable posts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Today, if you want to attract more customers to your website, you should create so-called shoppable posts on Instagram. It will allow your followers to check the price of photo products in one tap.<br \/>\nTo set up a shoppable post, you should do the following:<\/p>\n<ul>\n<li>Create a shop on Facebook or a catalog in Business Manager, if you haven\u2019t done it yet. Or set up a shop for Facebook on Shopify or BigCommerce platforms.<\/li>\n<li>Log in your Instagram business account and connect your catalog<\/li>\n<li>Tag your Instagram posts to make them shoppable<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3397\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/05\/sellable_items_1-700x1244.jpg\" alt=\"Shoppable Instagram post\" width=\"219\" height=\"389\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/sellable_items_1-700x1244.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/sellable_items_1-250x444.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/sellable_items_1-768x1365.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/sellable_items_1-120x213.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/sellable_items_1-650x1156.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/sellable_items_1.jpg 1152w\" sizes=\"(max-width: 219px) 100vw, 219px\" \/>\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3398\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/05\/sellable_items_2-700x1244.jpg\" alt=\"Shoppable Instagram post\" width=\"219\" height=\"390\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/sellable_items_2-700x1244.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/sellable_items_2-250x444.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/sellable_items_2-768x1365.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/sellable_items_2-120x213.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/sellable_items_2-650x1156.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/sellable_items_2.jpg 1152w\" sizes=\"(max-width: 219px) 100vw, 219px\" \/><\/p>\n<pre>Screenshot source: <span style=\"color: #0044cc;\"><a style=\"color: #0044cc;\" href=\"https:\/\/www.instagram.com\/kleineprints.de\/channel\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.instagram.com\/kleineprints.de\/channel\/?hl=en<\/a>\n\n<\/span><\/pre>\n<p>Moreover, you can also create stories (see the example of Kleine Prints) and encourage your customers to access your website by clicking on the \u201esee more\u201d icon. Thus, it will become easier to engage with your audience and make their life easier by offering them access to your products with just one click.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Share_promo_codes_and_vouchers\"><\/span><span style=\"color: #2fd28e;\">Share promo codes and vouchers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you are going to launch a sale, you should make an announcement on Instagram. It\u2019s the simplest, yet the most effective way to boost your deals and discounts marketing strategy.<br \/>\nFeel free to use Instagram to share promo codes and vouchers with your followers. It will make your audience more loyal to your brand. The trick is that it will make your users keep following your account to get additional discounts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3399\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/05\/promo_5-700x1021.jpg\" alt=\"Promo Instagram post\" width=\"237\" height=\"345\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/promo_5-700x1021.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/promo_5-250x365.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/promo_5-768x1120.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/promo_5-120x175.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/promo_5-650x948.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/promo_5.jpg 1240w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/>\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3400\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/05\/promo_6-700x1029.jpg\" alt=\"Promo Instagram post\" width=\"236\" height=\"347\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/promo_6-700x1029.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/promo_6-250x367.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/promo_6-768x1129.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/promo_6-120x176.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/promo_6-650x955.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/promo_6.jpg 1242w\" sizes=\"(max-width: 236px) 100vw, 236px\" \/><\/p>\n<pre>Screenshot source: <span style=\"color: #0044cc;\"><a style=\"color: #0044cc;\" href=\"https:\/\/www.instagram.com\/hugglerphoto\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.instagram.com\/hugglerphoto\/?hl=en<\/a>\n\n<\/span><\/pre>\n<h3><span class=\"ez-toc-section\" id=\"Run_a_giveaway\"><\/span><span style=\"color: #2fd28e;\">Run a giveaway<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Today, almost every small business <span style=\"color: #0044cc;\"><a style=\"color: #0044cc;\" href=\"https:\/\/www.entrepreneur.com\/article\/292531\" target=\"_blank\" rel=\"noopener noreferrer\">runs a giveaway<\/a><\/span> on Instagram. And you should also keep up with the current trend.<br \/>\nPeople love freebies, and they actively participate in giveaways on Instagram. So if you want to raise brand awareness, you should do the following:<\/p>\n<ul>\n<li>Offer a valuable grand prize. It may be one of your photo products or set of a few products.<\/li>\n<li>Provide a first prize and second prize. For instance, you may offer winners an extra 50% or 30% off on their entire purchase.<\/li>\n<li>Cooperate with an influencer to announce a giveaway. It will help you to reach a wide audience.<\/li>\n<li>Invite Instagram users to follow your account, to like your post, and tag a friend in the comments.<\/li>\n<li>Choose a winner with the help of a reliable winner generator.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3401\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2019\/05\/giveaway_stories-700x1117.jpg\" alt=\"Giveaway Instagram stories\" width=\"234\" height=\"374\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/giveaway_stories-700x1117.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/giveaway_stories-250x399.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/giveaway_stories-768x1226.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/giveaway_stories-120x191.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/giveaway_stories-650x1037.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2019\/05\/giveaway_stories.jpg 1242w\" sizes=\"(max-width: 234px) 100vw, 234px\" \/><\/p>\n<pre>Screenshot source: <span style=\"color: #0044cc;\"><a style=\"color: #0044cc;\" href=\"https:\/\/business.instagram.com\/success\/photobook-worldwide\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/business.instagram.com\/success\/photobook-worldwide<\/a>\n\n<\/span><\/pre>\n<h3><span class=\"ez-toc-section\" id=\"Create_interactive_Instagram_Stories\"><\/span><span style=\"color: #2fd28e;\">Create interactive Instagram Stories<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instagram Stories is a powerful instrument, which you can apply to boost engagement. Don\u2019t hesitate to use all features which social media platform can offer. You can promote your photo product business on <span style=\"color: #0044cc;\"><a style=\"color: #0044cc;\" href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-stories\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram Stories<\/a><\/span> in the following ways:<br \/>\n\u2022 Run polls to get feedback from your customers<br \/>\n\u2022 Use questions stickers to boost interactions<br \/>\n\u2022 Share user-generated posts to display social proof<br \/>\n\u2022 Use countdown sticker to announce sales<br \/>\n\u2022 Utilize the \u201cSwipe Up\u201d feature to direct followers to your site<\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Wrapping_it_up\"><\/span><span style=\"color: #2fd28e;\">Wrapping it up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instagram provides great <span style=\"color: #0044cc;\"><a style=\"color: #0044cc;\" href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/06\/05\/how-to-use-instagram-to-grow-your-e-commerce-business-with-zero-budget\/#5c9195064f0a\" target=\"_blank\" rel=\"noopener noreferrer\">opportunities for business growth<\/a><\/span>. This social media platform helps to raise brand awareness, boost engagement, and increase sales of your photo products.<br \/>\nIf you want to craft an outstanding Instagram marketing strategy, you should take a look at the most popular business profiles in your niche. Try to follow their best practices and create remarkable content on your own.<\/p>\n<p><!--more--><\/p>\n<p><strong>About the Author:<\/strong><\/p>\n<p>Diana Nadim is a writer and editor who has a Master degree in Marketing. She combines her passion for writing with her interest in research and creates thought-provoking content in various fields. Besides working as a contributor writer for <a href=\"https:\/\/www.trustmypaper.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0044cc;\">TrustMyPaper<\/span><\/a>, Diana also runs her own <span style=\"color: #0044cc;\"><a style=\"color: #0044cc;\" href=\"https:\/\/3to5marketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">3to5Marketing<\/a><\/span> blog. What inspires her the most in her writing is traveling and meeting new people. Follow her on <a href=\"https:\/\/twitter.com\/diana_nadim\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0044cc;\">Twitter<\/span><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"According to Hootsuite, more than 25 million businesses use Instagram to capture attention, get interest, and create desire for products. That means you can also use this channel to promote your photo product business. You sell visually appealing goods, so it will be easy to engage Instagram users.","protected":false},"author":15,"featured_media":3421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Marketing in the Photo Product Business | Printbox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/instagram-marketing-in-the-photo-product-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Marketing in the Photo Product Business | Printbox\" \/>\n<meta property=\"og:description\" content=\"According to Hootsuite, more than 25 million businesses use Instagram to capture attention, get interest, and create desire for products. 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