{"id":3307,"date":"2019-03-25T06:31:30","date_gmt":"2019-03-25T05:31:30","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=3307"},"modified":"2024-05-13T09:04:15","modified_gmt":"2024-05-13T07:04:15","slug":"how-to-write-perfect-description-for-your-personalized-photo-products","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/","title":{"rendered":"How to Write Perfect Description for Your Personalized Photo Products"},"content":{"rendered":"<p><strong>Most online shoppers read product descriptions before making a purchase decision. Naturally, they want to get more information to choose the right product from a great variety. <\/strong><br \/>\n<!--more--><\/p>\n<p>Have you already written catchy descriptions for every item you sell on your website? If you haven\u2019t done it yet, it\u2019s time to fix the situation.<br \/>\nYou should find the right words to convince the target audience that your personalized photo products are worth every penny spent. Here are a few useful tips on how to craft winning product descriptions to boost sales.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/#Touch_the_feeling\" title=\"Touch the feeling\">Touch the feeling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/#Keep_it_short\" title=\"Keep it short\">Keep it short<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/#Evoke_sweet_memories\" title=\"Evoke sweet memories\">Evoke sweet memories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/#Localize_it\" title=\"Localize it\">Localize it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/#Wrapping_it_up\" title=\"Wrapping it up\">Wrapping it up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/#Additional_note\" title=\"Additional note:\">Additional note:<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Touch_the_feeling\"><\/span><span style=\"color: #2fd28e;\">Touch the feeling<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you know what emotional advertising is all about? It\u2019s about using specific triggers, which make people experience positive or negative emotions and, as a consequence, make impulse purchases. Let\u2019s consider a few examples of how you may apply principles of emotional advertising when describing your personalized photo products.<\/p>\n<p><em><strong>Guilt<\/strong><\/em><br \/>\nIf you want to make people buy your products, just <a href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/07363769410065454?fullSc=1&amp;journalCode=jcm&amp;\" target=\"_blank\" rel=\"noopener noreferrer\">make them feel guilty<\/a>. You should simply remind them that they don\u2019t spend enough time with their parents or don\u2019t pay enough attention to their kids.<br \/>\nTry to convince them that if they buy your photo products, they will redeem themselves. Your task is to make people think like this:<\/p>\n<blockquote><p>I haven\u2019t visited my father for a few months. He feels lonely because I&#8217;m a bad daughter! I need to say sorry and to buy him this custom photo calendar to make him smile.<\/p><\/blockquote>\n<p><em><strong>Shame<\/strong> <\/em><br \/>\nWhen people feel shame, they want to get rid of this negative feeling as soon as possible. So if you want to boost sales, you should position your products as a tool, which may help to \u201ckill\u201d the shame. Your words should make shoppers think in this way:<\/p>\n<blockquote><p>I forgot to wish a happy birthday to my colleague! Such a shame of me! I need to buy a custom-made present to fix the situation.<\/p><\/blockquote>\n<p><em><strong>Greed<\/strong><\/em><br \/>\nPeople are greedy by nature, and that\u2019s a fact. Fortunately, you can get benefits from it.<br \/>\nFor instance, you may offer your customers to get the second wedding album with 50% discount. It\u2019s more likely that they will order two items, even though they need only one. After reading a product description, a shopper should think:<\/p>\n<blockquote><p>Wow, I can save lots of money! If I get the second wedding album with such a huge discount, I may gift it to my mom. She will be happy.<\/p><\/blockquote>\n<p><em><strong>Altruism<\/strong><\/em><br \/>\nAltruistic people tend to <a href=\"https:\/\/www.cnbc.com\/2018\/02\/23\/consumers-cough-up-5400-a-year-on-impulse-purchases.html\" target=\"_blank\" rel=\"noopener noreferrer\">make impulse purchases<\/a> more often than greedy individuals. If you write in the product description that you will donate 20% of sales to a pet shelter, the number of orders will increase.<br \/>\nBelieve you or not, this approach always works. You will generate high sales if the product description makes altruists think in this way:<\/p>\n<blockquote><p>I\u2019m not sure whether I need this photo cup or not, but I love pets so much. I should make a purchase. It will give me hope that my little contribution will help to save the life of a cute dog.<\/p><\/blockquote>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Keep_it_short\"><\/span><span style=\"color: #2fd28e;\">Keep it short<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Modern people don\u2019t like reading long descriptions. So you should try to describe your products as briefly as possible. Don\u2019t repeat the same ideas twice; be concise.<br \/>\nIt\u2019s highly recommended to highlight the most important information by using bold fonts, or bulleted lists. It will help you to draw the customers\u2019 attention to the points, which influence buying decision the most.<br \/>\nAlso, don\u2019t forget to list the advantages of your personalized photo products. For instance, you can mention that you use only eco-friendly printing inks of the highest quality. Or you can write that you pack photo gifts in beautiful boxes with a ribbon.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Evoke_sweet_memories\"><\/span><span style=\"color: #2fd28e;\">Evoke sweet memories<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In most cases, people buy personalized photo products because they want to bring sweet memories to life. For instance, they want to have a <a href=\"https:\/\/getprintbox.com\/blog\/entering-the-photo-calendar-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">photo calendar<\/a>, which reminds them about the family trip to Mexico, or wedding day, or any other happy moment.<br \/>\nAnd if you want to write a compelling product description, you should use the words, which will revive those memories. The trick is to target all five senses simultaneously.<br \/>\nLet\u2019s imagine that you write a description of a wedding photo book. Here is an example of how you can play with the buyers\u2019 feelings:<\/p>\n<ul>\n<li>Hearing. Do you remember how your voice was trembling, when you said YES?<\/li>\n<li>Taste. Your wedding cake was so sweet and delicious, wasn\u2019t it?<\/li>\n<li>Vision. Do you remember how your mom cried tears of joy when she saw you in a white dress?<\/li>\n<li>Touch. Do you remember how your daddy was holding your hand when was walking you to the altar?<\/li>\n<li>Smell. Have you already forgotten the dizzy scent of your wedding bouquet?<\/li>\n<\/ul>\n<p>If you describe your product in this way, you will win the audience attention. You will convince people that they urgently need to order your products to bring those sweet memories to life.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Localize_it\"><\/span><span style=\"color: #2fd28e;\">Localize it<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whether buyers speak English or not, they still prefer to read in their native language. So if you operate in a few regions, you should localize product descriptions. It is the only right way to ensure that description <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2016\/07\/06\/if-youre-going-global-localization-is-key-heres-how-to-do-it-right\/#3f980775531b\" target=\"_blank\" rel=\"noopener noreferrer\">appeals to the local buyers<\/a>.<br \/>\nWhy is it so important not only translate texts but also localize them? The point is that people from different regions may name the same things differently, even though they speak the same language.<br \/>\nFor instance, in Chile and Guatemala people speak Spanish. But while in Chile the word \u201cnovia\u201d means \u201cbride\u201d, in Guatemala it means \u201cgirlfriend\u201d.<br \/>\nSo if you translate a phrase \u201cpersonalized cup with a photo of your bride\u201d to Spanish like \u201ctaza personalizada con foto de tu novia\u201d, it will confuse Chileans shoppers. If a buyer has no intention to get engaged, it\u2019s highly unlikely that he will buy this product.<br \/>\nTo avoid misunderstanding and boost your sales globally, you should get help from the local translators. You may visit <a href=\"https:\/\/pickwriters.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PickWriters<\/a>, a translation review website, and choose the most reliable localization agency.<\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Wrapping_it_up\"><\/span><span style=\"color: #2fd28e;\">Wrapping it up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When writing a product description, try to be as creative as possible. Don\u2019t use clich\u00e9 phrases. Make your texts unique, engaging, and informative. Try to find a personal approach to every group of buyers, and you will be rewarded with rapid sales growth.<\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Additional_note\"><\/span><span style=\"color: #2fd28e;\">Additional note:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/getprintbox.com\/key-features\/editors\/masterpiece\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7608\" src=\"https:\/\/getprintbox.com\/blog\/\/app\/uploads\/2019\/03\/MAI-test-image-link-250x74.png\" alt=\"\" width=\"843\" height=\"250\" srcset=\"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2019\/03\/06154931\/MAI-test-image-link-250x74.png 250w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2019\/03\/06154931\/MAI-test-image-link-700x207.png 700w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2019\/03\/06154931\/MAI-test-image-link-768x227.png 768w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2019\/03\/06154931\/MAI-test-image-link-120x36.png 120w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2019\/03\/06154931\/MAI-test-image-link-650x193.png 650w, https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2019\/03\/06154931\/MAI-test-image-link.png 1337w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p><strong>About the Author:<\/strong><br \/>\nKristin Savage is interested in writing and planning to publish her own book in the nearest future. Also, she has been a reviewer at <a href=\"https:\/\/pickwriters.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pick Writers<\/a> for a few years and is known for her thorough approach to accurately assess newcomer translation services. You can find her on <a href=\"https:\/\/www.facebook.com\/kristin.savage.520\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> and <a href=\"https:\/\/twitter.com\/Kristenwendys\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Most online shoppers read product descriptions before making a purchase decision. Naturally, they want to get more information to choose the right product from a great variety.","protected":false},"author":15,"featured_media":3317,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perfect Description for Photo Products | Printbox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perfect Description for Photo Products | Printbox\" \/>\n<meta property=\"og:description\" content=\"Most online shoppers read product descriptions before making a purchase decision. Naturally, they want to get more information to choose the right product from a great variety.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Printbox Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getprintbox\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-25T05:31:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T07:04:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2000\/03\/product-description-demo3-e1553503634582.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"External Author\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"External Author\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/\"},\"author\":{\"name\":\"External Author\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/c32e8ee92df050a2200d70f0a92d6ae3\"},\"headline\":\"How to Write Perfect Description for Your Personalized Photo Products\",\"datePublished\":\"2019-03-25T05:31:30+00:00\",\"dateModified\":\"2024-05-13T07:04:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/\"},\"wordCount\":1121,\"publisher\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/\",\"url\":\"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/\",\"name\":\"Perfect Description for Photo Products | Printbox\",\"isPartOf\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#website\"},\"datePublished\":\"2019-03-25T05:31:30+00:00\",\"dateModified\":\"2024-05-13T07:04:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.getprintbox.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Write Perfect Description for Your Personalized Photo Products\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#website\",\"url\":\"https:\/\/www.getprintbox.com\/blog\/\",\"name\":\"Printbox Blog\",\"description\":\"Photo Products Online Software\",\"publisher\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.getprintbox.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#organization\",\"name\":\"Printbox Blog\",\"url\":\"https:\/\/www.getprintbox.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg\",\"contentUrl\":\"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg\",\"width\":176,\"height\":176,\"caption\":\"Printbox Blog\"},\"image\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/printbox-personalized-products\",\"https:\/\/www.facebook.com\/getprintbox\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/c32e8ee92df050a2200d70f0a92d6ae3\",\"name\":\"External Author\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb009fc391de5639f47e023a46b4f5df?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb009fc391de5639f47e023a46b4f5df?s=96&d=mm&r=g\",\"caption\":\"External Author\"},\"url\":\"https:\/\/www.getprintbox.com\/blog\/author\/f4adba47299e34be2b92a6e6639e3e7ea5bd6b35\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Perfect Description for Photo Products | Printbox","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/","og_locale":"en_US","og_type":"article","og_title":"Perfect Description for Photo Products | Printbox","og_description":"Most online shoppers read product descriptions before making a purchase decision. Naturally, they want to get more information to choose the right product from a great variety.","og_url":"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/","og_site_name":"Printbox Blog","article_publisher":"https:\/\/www.facebook.com\/getprintbox","article_published_time":"2019-03-25T05:31:30+00:00","article_modified_time":"2024-05-13T07:04:15+00:00","og_image":[{"width":1300,"height":864,"url":"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2000\/03\/product-description-demo3-e1553503634582.jpg","type":"image\/jpeg"}],"author":"External Author","twitter_card":"summary_large_image","twitter_misc":{"Written by":"External Author","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/#article","isPartOf":{"@id":"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/"},"author":{"name":"External Author","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/c32e8ee92df050a2200d70f0a92d6ae3"},"headline":"How to Write Perfect Description for Your Personalized Photo Products","datePublished":"2019-03-25T05:31:30+00:00","dateModified":"2024-05-13T07:04:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/"},"wordCount":1121,"publisher":{"@id":"https:\/\/www.getprintbox.com\/blog\/#organization"},"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/","url":"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/","name":"Perfect Description for Photo Products | Printbox","isPartOf":{"@id":"https:\/\/www.getprintbox.com\/blog\/#website"},"datePublished":"2019-03-25T05:31:30+00:00","dateModified":"2024-05-13T07:04:15+00:00","breadcrumb":{"@id":"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.getprintbox.com\/blog\/how-to-write-perfect-description-for-your-personalized-photo-products\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.getprintbox.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Write Perfect Description for Your Personalized Photo Products"}]},{"@type":"WebSite","@id":"https:\/\/www.getprintbox.com\/blog\/#website","url":"https:\/\/www.getprintbox.com\/blog\/","name":"Printbox Blog","description":"Photo Products Online Software","publisher":{"@id":"https:\/\/www.getprintbox.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.getprintbox.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.getprintbox.com\/blog\/#organization","name":"Printbox Blog","url":"https:\/\/www.getprintbox.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg","contentUrl":"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg","width":176,"height":176,"caption":"Printbox Blog"},"image":{"@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/printbox-personalized-products","https:\/\/www.facebook.com\/getprintbox"]},{"@type":"Person","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/c32e8ee92df050a2200d70f0a92d6ae3","name":"External Author","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb009fc391de5639f47e023a46b4f5df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb009fc391de5639f47e023a46b4f5df?s=96&d=mm&r=g","caption":"External Author"},"url":"https:\/\/www.getprintbox.com\/blog\/author\/f4adba47299e34be2b92a6e6639e3e7ea5bd6b35\/"}]}},"_links":{"self":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/3307"}],"collection":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/comments?post=3307"}],"version-history":[{"count":13,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/3307\/revisions"}],"predecessor-version":[{"id":7612,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/3307\/revisions\/7612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/media\/3317"}],"wp:attachment":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/media?parent=3307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/categories?post=3307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/tags?post=3307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}