{"id":2845,"date":"2018-07-23T11:40:36","date_gmt":"2018-07-23T09:40:36","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=2845"},"modified":"2024-05-13T09:11:05","modified_gmt":"2024-05-13T07:11:05","slug":"6-personalised-product-photography-tips","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/6-personalised-product-photography-tips\/","title":{"rendered":"6 Personalised product photography tips"},"content":{"rendered":"<p style=\"text-align: justify;\"><b>When it comes to your e-commerce store, your visitors and potential customers often assess the value of your photo products, as well as the reliability of your company, via the quality of your visual presentation. In other words, in addition to the visual aesthetic and appearance of your website, how you present your photo products is vital for success.<\/b><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This is because the quality of your presentation creates the very first impression your customers will have towards your personalised photo products. How do you do this? Through product images, of course! This works because, as it is often claimed:<\/span><\/p>\n<blockquote><p><a href=\"http:\/\/visualteachingalliance.com\/\"><span style=\"font-weight: 400;\">90% of information transmitted to our brain is visual<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Furthermore, product photos are a key part in a customer\u2019s decision-making process, which consequently affects their decision to convert and your opportunity to make a sale. This is especially important when it comes to the likes of personalised photo products, which already have a need to be visually beautiful.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You should also remember that, in addition to using them on your website, investing both time and money into creating high quality images is always a good investment, as you can use them for social media and other forms of advertising.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To help you present your products beautifully, we\u2019ve listed some of the most important photography tips for photo product business owners! You can also read more about creating an online presence for your business in this <\/span><strong><a href=\"https:\/\/getprintbox.com\/blog\/5-things-that-may-make-your-photo-business-look-unattractive-online\/\">article<\/a><\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/6-personalised-product-photography-tips\/#1_Pick_the_perfect_background\" title=\"1. Pick the perfect background\">1. Pick the perfect background<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/6-personalised-product-photography-tips\/#2_Natural_or_artificial_light\" title=\"2. Natural or artificial light?\">2. Natural or artificial light?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/6-personalised-product-photography-tips\/#3_Avoid_using_filters\" title=\"3.&nbsp;Avoid using filters\">3.&nbsp;Avoid using filters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/6-personalised-product-photography-tips\/#4_Have_images_for_all_your_product_styles\" title=\"4.&nbsp;Have images for all your product styles\">4.&nbsp;Have images for all your product styles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/6-personalised-product-photography-tips\/#5_Shoot_a_variety_of_images\" title=\"5.&nbsp;Shoot a variety of images\">5.&nbsp;Shoot a variety of images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/6-personalised-product-photography-tips\/#6_Dont_delete_images_until_youve_seen_them_on_a_computer\" title=\"6.&nbsp;Don\u2019t delete images until you\u2019ve seen them on a computer\">6.&nbsp;Don\u2019t delete images until you\u2019ve seen them on a computer<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Pick_the_perfect_background\"><\/span><span style=\"color: #2fd28e; text-align: justify;\"><b>1. Pick the perfect background<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">When it comes to backgrounds, there\u2019s no one, universal rule for the perfect product photo. Instead, you have a few different options to choose from, with the most popular typically being purely white backgrounds or real-world backdrops.<\/p>\n<p style=\"text-align: justify;\">For the former, creating a completely white background is not as easy as it might first appear, since bends and corners can easily be seen. A good way to achieve a perfect white background is to use a sweep. This is a sheet of white paper, which is large enough for the photograph and slightly bend, without any sharp bends or folds. The bottom of the sheet sits under the product, acting as the surface, but curves up gently into the whitewall behind the product.<\/p>\n<p style=\"text-align: justify;\">As an example of the final outcome, here you can see a personalised blanket with photos, all presented on a white background:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2848\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2018\/07\/image3.png\" alt=\"Printbox Demo Screen\" width=\"100%\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image3.png 521w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image3-250x167.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image3-120x80.png 120w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">After properly editing the photo, such as increasing the contract and brightening and overall image, the background should look quite white, offering a clean, crisp method of displaying your products.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When it comes to real-world backgrounds, the most suitable situations are when you are shooting personalised products with specific uses. This includes the likes of mugs, phone cases, pillows and shopping bags, which have typical situations you would expect to see them in.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Unfortunately, this also presents a new challenge. In these cases, there is the possibility that the real-world setting will steal the focus away from your product, making customers unsure about which item within the final image is for sale. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Of course, there are ways around this and, below, you can see an example of a highly well-done personalised mousepad photograph, using a real-world scene:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2847\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2018\/07\/image2.png\" alt=\"Printbox Demo Screen\" width=\"100%\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image2.png 900w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image2-150x150.png 150w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image2-250x250.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image2-768x768.png 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image2-700x700.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image2-120x120.png 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image2-650x650.png 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image2-32x32.png 32w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image2-50x50.png 50w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image2-64x64.png 64w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image2-96x96.png 96w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image2-128x128.png 128w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As you can see, it\u2019s vital that you prepare a background that is subdued, free of eye-catching colours and objects that would take attention away from the focal product.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Natural_or_artificial_light\"><\/span><span style=\"color: #2fd28e; text-align: justify;\"><b>2. Natural or artificial light?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When it comes to photography, natural lighting refers to sunlight, which is also known as \u201csoft\u201d light, due to the fact that the sun casts a large, soft range of light. This can be used for products that are meant to be used outside, such as personalized bags, t-shirts or phone cases. In other words, products that your customers likely intend to use or wear outside.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Artificial lighting, on the other hand, is generated by lamps and is best used for photo products that are typically located inside your customer\u2019s homes or workplace, such as wall clocks, photo books, albums, mugs, pillows and photo calendars.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Avoid_using_filters\"><\/span><span style=\"color: #2fd28e; text-align: justify;\"><b>3.&nbsp;Avoid using filters<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">When it comes to editing your photographs, your personalised products should look as close as possible to how they will actually look in your customers hands. As a result, while editing photos to improve them is advisable, it is not acceptable to overuse filters and distort natural colours, subsequently altering the appearance of your products.<\/p>\n<p style=\"text-align: justify;\">Look at this example of a photo calendar. The first image is the original, while the two photos to the right have been changed with simple filters.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2849\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2018\/07\/image4.png\" alt=\"Printbox Demo Screen\" width=\"100%\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image4.png 814w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image4-250x121.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image4-768x372.png 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image4-700x339.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image4-120x58.png 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image4-650x315.png 650w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Have_images_for_all_your_product_styles\"><\/span><span style=\"color: #2fd28e; text-align: justify;\"><b>4.&nbsp;Have images for all your product styles<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Obviously, you likely sell different types of photo products and will have photographs for each of them, but each product also probably has a few style and options of its own. This can include selling a particular item in various colors, materials, patterns or layouts, for example. Don\u2019t forget to include photographs of all of these options.<\/p>\n<p style=\"text-align: justify;\">It\u2019s important to present images for each possible type to help customers get a clearer idea of the exact product that they want, so include photographs of each possible style.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Shoot_a_variety_of_images\"><\/span><span style=\"color: #2fd28e; text-align: justify;\"><b>5.&nbsp;Shoot a variety of images<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">When you have the ability to take a photograph, don\u2019t just take one or two. It\u2019s important to have a whole series of photographs, from which you can then choose the perfect samples to display.<\/p>\n<p style=\"text-align: justify;\">With a smaller number of photos, there is a greater probability that none of them will be good enough, forcing you to repeat the entire process from the beginning. Additionally, it\u2019s also worth noting that having more than one photograph for each product is always useful. This way, you can take pictures from different perspectives beforehand, choosing the best of each.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Dont_delete_images_until_youve_seen_them_on_a_computer\"><\/span><span style=\"color: #2fd28e; text-align: justify;\"><b>6.&nbsp;Don\u2019t delete images until you\u2019ve seen them on a computer<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Last but not least, don\u2019t remove photos from your camera until you\u2019ve secured them on your computer. This is because your pictures may not successfully transfer onto the computer and, if you\u2019ve hastily removed them from the camera, then all your work has gone to waste. It\u2019s better to be safe than sorry, so be careful with deleting images prematurely!<\/p>\n<p style=\"text-align: justify;\">While these may all be simple tips, they all make a big difference when it comes to the final outcome. Try to use them as much as possible, to help ensure the best images and presentation for your products.<\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to your e-commerce store, your visitors and potential customers often assess the value of your photo products, as well as the reliability of your company, via the quality of your visual presentation. In other words, in addition to the visual aesthetic and appearance of your website, how you present your photo products&#8230;","protected":false},"author":2,"featured_media":2846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Personalised product photography tips | Printbox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/6-personalised-product-photography-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Personalised product photography tips | Printbox\" \/>\n<meta property=\"og:description\" content=\"When it comes to your e-commerce store, your visitors and potential customers often assess the value of your photo products, as well as the reliability of your company, via the quality of your visual presentation. In other words, in addition to the visual aesthetic and appearance of your website, how you present your photo products...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getprintbox.com\/blog\/6-personalised-product-photography-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Printbox Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getprintbox\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-23T09:40:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T07:11:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/07\/image1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1417\" \/>\n\t<meta property=\"og:image:height\" content=\"890\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katarzyna Micha\u0142owska\" \/>\n<meta name=\"twitter:card\" 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