{"id":278,"date":"2015-09-25T15:38:18","date_gmt":"2015-09-25T13:38:18","guid":{"rendered":"http:\/\/blog.getprintbox.com\/?p=278"},"modified":"2024-10-01T10:50:32","modified_gmt":"2024-10-01T08:50:32","slug":"what-should-an-online-store-with-personalized-photoproducts-look-like","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/","title":{"rendered":"What should an online store with personalized photoproducts look like?"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Online shopping has become a multibillion-dollar revenue stream. According to cmo.com research by Adobe, online shopping retail sales are predicted to grow steadily to $370 billion in 2017, up from $231 billion in 2012.<\/strong><br \/>\n<strong> To get your piece of that growing pie you have to get your shop optimized to look stunning and convince your customers to buy from you.<\/strong><\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">A modern design and an attractive <a href=\"https:\/\/www.getprintbox.com\/key-features\/storefront\">storefront<\/a> encourage purchases. A well-designed interface of your e-commerce store allows you to increase your sales. Colors and layout elements influence perception of your web shop.<\/p>\n<p style=\"text-align: justify;\">Here are some simple, universal rules you should consider when designing an online store.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/#Layout\" title=\"Layout\">Layout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/#Navigation\" title=\"Navigation\">Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/#Pictures\" title=\"Pictures\">Pictures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/#Buttons\" title=\"Buttons\">Buttons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/#Product_details\" title=\"Product details\">Product details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/#Product_description\" title=\"Product description\">Product description<\/a><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Layout\"><\/span><span style=\"color: #2fd28e;\"><strong>Layout<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">People are used to some typical store layouts, so avoid creativity here. There are several rules that really work. Your logo should be in the upper left corner of the website. It clearly identifies your shop and builds your identity. On the opposite side, the upper right corner, there should be a cart. This is also a typical place to provide your customers a link to the page with contact details. Here we can also place the login box to the customer panel. At the top of the page there should be a search bar. Make sure your products are searchable (with tags). The main area of the site is to present your offer. Don&#8217;t forget to place all the legal stuff (Terms and conditions, Privacy policy) at the bottom of your store (footer).<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Navigation\"><\/span><span style=\"color: #2fd28e;\"><strong>Navigation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Buying online must be fast, convenient and intuitive, so make sure your navigation is adjusted to your product categories. If you sell only photobooks, you can divide them into different categories e.g., for kids, elegant, modern, etc.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Pictures\"><\/span><span style=\"color: #2fd28e;\"><strong>Pictures<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Modern trends in the layout designs shows that people are attracted to big pictures that tell your story with engaging images. You can showcase your personalized products there. Avoid pictures that have nothing in common with the products in your shop.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Buttons\"><\/span><span style=\"color: #2fd28e;\"><strong>Buttons<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Add clear Call-To-Action (CTA) buttons and put some text on sliders\/ banners to guide and inform your customers what to do next. Research shows that graphics with strong CTA buttons are more appealing.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Product_details\"><\/span><span style=\"color: #2fd28e;\"><strong>Product details<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Your store is not just the home page. A large number of your customers will enter directly the product detail pages after being redirected from search engines. The looks of your product cards are very important.<\/p>\n<p style=\"text-align: justify;\">Users want their experience while browsing to be similar to those from high street shops. Browsing products on the internet is nothing more than strolling among the shelves of a favorite store. People buy with their eyes, especially where they can&#8217;t touch the real product. You have to make sure your visualizations of the photoproducts are stunning.<\/p>\n<p style=\"text-align: justify;\">You should consider putting in really good and clear images at the product detail card. It would be perfect if the pictures could appear in a &#8220;gallery view&#8221; to be enlarged when your customer clicks on a thumbnail.<\/p>\n<p style=\"text-align: justify;\">Photobooks, photocalendars and other photogifts are a perfect items to display in a &#8220;cozy environment&#8221;. You can showcase them in an emotional way. This passionate and affecting message sent to your customers can be enhanced with the product description.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Product_description\"><\/span><span style=\"color: #2fd28e;\"><strong>Product description<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Another &#8220;must have&#8221; element on your product page is a description. It should be explaining product features and it should definitely allow browsers to index the page (remember to put your keywords to the description). It has to be a few sentences, not only a few words. I realize that in selling many personalized products you would have to write many unique descriptions, but I&#8217;m sure your effort will pay off.<\/p>\n<p style=\"text-align: justify;\">You only have a few moments to catch the attention of your visitor and encourage him to purchase. Do not let the customer flee from browsing your store&#8217;s offer.<\/p>\n","protected":false},"excerpt":{"rendered":"Online shopping has become a multibillion-dollar revenue stream. According to cmo.com research by Adobe, online shopping retail sales are predicted to grow steadily to $370 billion in 2017, up from $231 billion in 2012. To get your piece of that growing pie you have to get your shop optimized to look stunning and convince your&#8230;","protected":false},"author":2,"featured_media":279,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[17,8],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What should an online store with personalized photoproducts look like? | Printbox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What should an online store with personalized photoproducts look like? | Printbox\" \/>\n<meta property=\"og:description\" content=\"Online shopping has become a multibillion-dollar revenue stream. According to cmo.com research by Adobe, online shopping retail sales are predicted to grow steadily to $370 billion in 2017, up from $231 billion in 2012. To get your piece of that growing pie you have to get your shop optimized to look stunning and convince your...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/\" \/>\n<meta property=\"og:site_name\" content=\"Printbox Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getprintbox\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-25T13:38:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T08:50:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2015\/09\/Printbox_ecomemrce.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1346\" \/>\n\t<meta property=\"og:image:height\" content=\"927\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katarzyna Micha\u0142owska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katarzyna Micha\u0142owska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/\"},\"author\":{\"name\":\"Katarzyna Micha\u0142owska\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/888a4401e41c700c4ec61c0eb4728001\"},\"headline\":\"What should an online store with personalized photoproducts look like?\",\"datePublished\":\"2015-09-25T13:38:18+00:00\",\"dateModified\":\"2024-10-01T08:50:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/\"},\"wordCount\":637,\"publisher\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#organization\"},\"keywords\":[\"photo book business\",\"Printbox\"],\"articleSection\":[\"Market\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/\",\"url\":\"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/\",\"name\":\"What should an online store with personalized photoproducts look like? | Printbox\",\"isPartOf\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#website\"},\"datePublished\":\"2015-09-25T13:38:18+00:00\",\"dateModified\":\"2024-10-01T08:50:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.getprintbox.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What should an online store with personalized photoproducts look like?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#website\",\"url\":\"https:\/\/www.getprintbox.com\/blog\/\",\"name\":\"Printbox Blog\",\"description\":\"Photo Products Online Software\",\"publisher\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.getprintbox.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#organization\",\"name\":\"Printbox Blog\",\"url\":\"https:\/\/www.getprintbox.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg\",\"contentUrl\":\"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg\",\"width\":176,\"height\":176,\"caption\":\"Printbox Blog\"},\"image\":{\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/printbox-personalized-products\",\"https:\/\/www.facebook.com\/getprintbox\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/888a4401e41c700c4ec61c0eb4728001\",\"name\":\"Katarzyna Micha\u0142owska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ffcc43614d6e9987c3817e68e1142316?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ffcc43614d6e9987c3817e68e1142316?s=96&d=mm&r=g\",\"caption\":\"Katarzyna Micha\u0142owska\"},\"description\":\"Reader. Writer. Communicator. PR &amp; Marketing Specialist at Printbox. Learning from only the best and writing killer copy.\",\"sameAs\":[\"http:\/\/getprintbox.com\"],\"url\":\"https:\/\/www.getprintbox.com\/blog\/author\/496efcf97af727597ff8671369caa9c80b28466f\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What should an online store with personalized photoproducts look like? | Printbox","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/","og_locale":"en_US","og_type":"article","og_title":"What should an online store with personalized photoproducts look like? | Printbox","og_description":"Online shopping has become a multibillion-dollar revenue stream. According to cmo.com research by Adobe, online shopping retail sales are predicted to grow steadily to $370 billion in 2017, up from $231 billion in 2012. To get your piece of that growing pie you have to get your shop optimized to look stunning and convince your...","og_url":"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/","og_site_name":"Printbox Blog","article_publisher":"https:\/\/www.facebook.com\/getprintbox","article_published_time":"2015-09-25T13:38:18+00:00","article_modified_time":"2024-10-01T08:50:32+00:00","og_image":[{"width":1346,"height":927,"url":"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2015\/09\/Printbox_ecomemrce.png","type":"image\/png"}],"author":"Katarzyna Micha\u0142owska","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katarzyna Micha\u0142owska","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/#article","isPartOf":{"@id":"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/"},"author":{"name":"Katarzyna Micha\u0142owska","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/888a4401e41c700c4ec61c0eb4728001"},"headline":"What should an online store with personalized photoproducts look like?","datePublished":"2015-09-25T13:38:18+00:00","dateModified":"2024-10-01T08:50:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/"},"wordCount":637,"publisher":{"@id":"https:\/\/www.getprintbox.com\/blog\/#organization"},"keywords":["photo book business","Printbox"],"articleSection":["Market"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/","url":"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/","name":"What should an online store with personalized photoproducts look like? | Printbox","isPartOf":{"@id":"https:\/\/www.getprintbox.com\/blog\/#website"},"datePublished":"2015-09-25T13:38:18+00:00","dateModified":"2024-10-01T08:50:32+00:00","breadcrumb":{"@id":"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.getprintbox.com\/blog\/what-should-an-online-store-with-personalized-photoproducts-look-like\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.getprintbox.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What should an online store with personalized photoproducts look like?"}]},{"@type":"WebSite","@id":"https:\/\/www.getprintbox.com\/blog\/#website","url":"https:\/\/www.getprintbox.com\/blog\/","name":"Printbox Blog","description":"Photo Products Online Software","publisher":{"@id":"https:\/\/www.getprintbox.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.getprintbox.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.getprintbox.com\/blog\/#organization","name":"Printbox Blog","url":"https:\/\/www.getprintbox.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg","contentUrl":"https:\/\/pbx-blog-prod.storage.googleapis.com\/app\/uploads\/2025\/06\/11105706\/Logo-Printbox-kwadrat.jpg","width":176,"height":176,"caption":"Printbox Blog"},"image":{"@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/printbox-personalized-products","https:\/\/www.facebook.com\/getprintbox"]},{"@type":"Person","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/888a4401e41c700c4ec61c0eb4728001","name":"Katarzyna Micha\u0142owska","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getprintbox.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ffcc43614d6e9987c3817e68e1142316?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ffcc43614d6e9987c3817e68e1142316?s=96&d=mm&r=g","caption":"Katarzyna Micha\u0142owska"},"description":"Reader. Writer. Communicator. PR &amp; Marketing Specialist at Printbox. Learning from only the best and writing killer copy.","sameAs":["http:\/\/getprintbox.com"],"url":"https:\/\/www.getprintbox.com\/blog\/author\/496efcf97af727597ff8671369caa9c80b28466f\/"}]}},"_links":{"self":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/278"}],"collection":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/comments?post=278"}],"version-history":[{"count":5,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/278\/revisions"}],"predecessor-version":[{"id":8497,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/posts\/278\/revisions\/8497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/media\/279"}],"wp:attachment":[{"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/media?parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/categories?post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getprintbox.com\/blog\/wp-json\/wp\/v2\/tags?post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}