{"id":2467,"date":"2018-04-18T16:03:01","date_gmt":"2018-04-18T14:03:01","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=2467"},"modified":"2024-05-13T09:15:35","modified_gmt":"2024-05-13T07:15:35","slug":"is-your-photo-product-e-commerce-gdpr-compliant","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/is-your-photo-product-e-commerce-gdpr-compliant\/","title":{"rendered":"Is your photo product E-Commerce GDPR compliant?"},"content":{"rendered":"<p style=\"text-align: justify;\"><b>Surely, anyone used the internet on a daily basis has heard something about GDPR. This new legislation will soon impact any company that\u2019s either located within Europe, or has customers here.<\/b><\/p>\n<p style=\"text-align: justify;\"><b>The General Data Protection Regulation (GDPR) hits the EU in May 2018 and is designed to strength individuals\u2019 rights when it comes to the storage and usage of their personal data. Is your photo products store prepared for these changes and are you aware of how GDPR will impact your business?<\/b><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Here, you can learn about the most important aspects of being GDPR compliant and how to accomplish them.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/is-your-photo-product-e-commerce-gdpr-compliant\/#1_Decide_what_data_you_need_to_keep\" title=\"1. Decide what data you need to keep\">1. Decide what data you need to keep<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/is-your-photo-product-e-commerce-gdpr-compliant\/#2_Your_customers_have_the_right_to_be_forgotten\" title=\"2. Your customers have the right to be forgotten\">2. Your customers have the right to be forgotten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/is-your-photo-product-e-commerce-gdpr-compliant\/#3_Update_you_forms_with_requests_for_user_consent\" title=\"3. Update you forms with requests for user consent\">3. Update you forms with requests for user consent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/is-your-photo-product-e-commerce-gdpr-compliant\/#4_The_right_of_access\" title=\"4. The right of access\">4. The right of access<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/is-your-photo-product-e-commerce-gdpr-compliant\/#5_Implement_privacy_by_design\" title=\"5. Implement privacy by design\">5. Implement privacy by design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/is-your-photo-product-e-commerce-gdpr-compliant\/#Your_to-do_list\" title=\"Your to-do list\">Your to-do list<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Decide_what_data_you_need_to_keep\"><\/span><span style=\"color: #2fd28e; text-align: justify;\"><b>1. Decide what data you need to keep<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">According to the new legislation, you can\u2019t store any personal data that you don\u2019t need. In other words, for every personal contact stored in your database, you require a valid reason to keep it. If you don\u2019t use some of this data, you should remove it. This is a key part of GDPR and, overall, it will encourage a more disciplined approach to personal data.<\/p>\n<p style=\"text-align: justify;\">If you\u2019re unsure what data you need, try asking yourself a few key questions. Why do you archive this information, rather than simply deleting it? Why do you save all of this data? Will it ever be useful for your photo product business?<\/p>\n<p style=\"text-align: justify;\">To put it in other words, the data you store should be accurate and, where necessary, kept up to date. If it\u2019s not, then there\u2019s little to no reason to keep it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Your_customers_have_the_right_to_be_forgotten\"><\/span><span style=\"color: #2fd28e; text-align: justify;\"><b>2. Your customers have the right to be forgotten<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The right to be forgotten is another core aspect of the GDPR. You need to remember that your customers must have an easy way to unsubscribe from your newsletter, edit or delete any personal data you own regarding them and even completely remove their account from your system.<\/p>\n<p style=\"text-align: justify;\">Furthermore, you also need to adapt your contact and registration forms accordingly, to greater show this change. You must state this information, so users know they can ask you to delete their data at any point.<\/p>\n<p style=\"text-align: justify;\">Of course, if you are sending your customers interesting newsletters, useful information and even tips on how to get the most out of your photo products service, rather than generic, \u2018spammy\u2019 email, you can rest assured that customers will not readily take up the option to unsubscribe.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Update_you_forms_with_requests_for_user_consent\"><\/span><span style=\"color: #2fd28e; text-align: justify;\"><b>3. Update you forms with requests for user consent<br \/>\n<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Aside from your privacy policy, the GDPR requires you to clearly and transparently state requests for user consent. In other words, you should update both your contact and registration forms to indicate you are collecting personal data with an intent to store it and consequently request a users consent.<\/p>\n<p style=\"text-align: justify;\">You also have an obligation to inform users about how you store and use their personal data. Make sure your contact forms offer a link to your privacy policy.<\/p>\n<p style=\"text-align: justify;\">According to <strong><a href=\"https:\/\/gdpr-info.eu\/art-4-gdpr\/\" target=\"_blank\" rel=\"noopener\">Article 4 (11) of the GDPR<\/a><\/strong>, the consent of the data subject is:<\/p>\n<blockquote><p><em><span style=\"color: #2fd28e; text-align: justify;\">\u201dany freely given, specific, informed and unambiguous indication of the data subject&#8217;s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;\u201d<\/span><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"4_The_right_of_access\"><\/span><span style=\"color: #2fd28e;\"><b>4. The right of access<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">According to a users right of access, your customers or subscribers have the right to request the personal data you have on them. They can also ask how this data is collected and how it is used. If a customer makes such a request, you are obligated to provide a copy of their data.<\/p>\n<p style=\"text-align: justify;\">Because of this, you should be prepared for such requests by having well organized databases for your subscribers and customers. Outside of meeting GDPR requirements, such a structured database will also help you when sending photo product newsletters. Because those that are not interested can request to unsubscribe, you are only left with those that are genuinely interested.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Implement_privacy_by_design\"><\/span><span style=\"color: #2fd28e; text-align: justify;\"><b>5. Implement privacy by design<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Under the GDPR and the concept of privacy by design, data protection needs to be at the forefront of your business project, rather than a secondary component. As the online business owner, you will need to be thoroughly clear with your customers about what happens with their personal data, how it is processed, where it is send and for what purposes.<\/p>\n<p style=\"text-align: justify;\">So, when you plan your next marketing campaign, you should not only think about new elements, such as a popup for subscripts, but also how you will collect data, how you will protect it, how you will use it and, just as importantly, how you will inform potential subscribers about all of these factors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_to-do_list\"><\/span><span style=\"color: #2fd28e; text-align: justify;\"><b>Your to-do list<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">As you can see, there\u2019s some work to do! If you haven\u2019t already started preparing for GDPR, you should do so as soon as possible. If you need a little assistance, here\u2019s a simple to-do list to help you get started.<\/p>\n<p style=\"text-align: justify;\">1. Get consent whenever you collect user data: you must obtain a user\u2019s consent to process his or her personal data in any of your marketing efforts. You should implement some checkboxes in your contact forms for users to accept your Terms, Conditions, Privacy and Cookies Policy. Look at the following form as an example:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2468\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2018\/04\/img1.png\" alt=\"\" width=\"100%\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/img1.png 760w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/img1-250x175.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/img1-700x489.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/img1-120x84.png 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/img1-650x454.png 650w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p style=\"text-align: justify;\">You should also avoid any unclear methods of obtaining consent: set the default option of all your contact and registration forms to unchecked. This way, you will avoid complaints about misleading methods of receiving consent. Ensure people need to opt-in, rather than opt-out, by default.<\/p>\n<p style=\"text-align: justify;\">2. Make sure you are properly protecting the data collected: you must protect your users\u2019 personal data when you store or process it. There are companies available that can conduct audits and assess whether your business is following acceptable data protection practice or has to improve this process. We strongly recommend conducting such an internal audit.<\/p>\n<p style=\"text-align: justify;\">3. Correct or delete a user\u2019s data if he or she requests: if a customer or subscriber requests you erase or change their personal data, you must do so: preferably in less than a week. The easiest thing to do here is to purchase an add-on, such as the one offered by <strong><a href=\"https:\/\/addons.prestashop.com\/en\/legal\/28991-gdpr-suite.html\">PrestaShop<\/a><\/strong>. It adds two simple sections to a user\u2019s account, allowing them to easily request the data or it\u2019s removal.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2469\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2018\/04\/image1.jpg\" alt=\"\" width=\"100%\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/image1.jpg 1000w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/image1-150x150.jpg 150w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/image1-250x250.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/image1-768x768.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/image1-700x700.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/image1-120x120.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/image1-650x650.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/image1-32x32.jpg 32w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/image1-50x50.jpg 50w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/image1-64x64.jpg 64w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/image1-96x96.jpg 96w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/04\/image1-128x128.jpg 128w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>Source: <strong><a href=\"https:\/\/addons.prestashop.com\/en\/legal\/28991-gdpr-suite.html\">PrestaShop GDPR module add-on<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\">4. Update your privacy policy: you must simplify the language of this policy and clearly explain how your collected data is used. You should also minimize the legalese. GDPR includes rules that require you to create or update your privacy policy. For this information, you can check <strong><a href=\"https:\/\/ico.org.uk\/for-organisations\/guide-to-data-protection\/privacy-notices-transparency-and-control\/privacy-notices-under-the-eu-general-data-protection-regulation\/\">privacy notices under the EU General Data Protection Regulation<\/a><\/strong>.<\/p>\n<p style=\"text-align: justify;\">These tips should help you take care of the most important matters, but getting advice from your lawyer is also strongly recommended. It\u2019s better to be safe than sorry!<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"Surely, anyone used the internet on a daily basis has heard something about GDPR. This new legislation will soon impact any company that\u2019s either located within Europe, or has customers here. The General Data Protection Regulation (GDPR) hits the EU in May 2018 and is designed to strength individuals\u2019 rights when it comes to the&#8230;","protected":false},"author":2,"featured_media":2473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is your photo product E-Commerce GDPR compliant? | Printbox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/is-your-photo-product-e-commerce-gdpr-compliant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is your photo product E-Commerce GDPR compliant? | Printbox\" \/>\n<meta property=\"og:description\" content=\"Surely, anyone used the internet on a daily basis has heard something about GDPR. 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