{"id":2315,"date":"2018-02-21T11:55:48","date_gmt":"2018-02-21T10:55:48","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=2315"},"modified":"2024-10-01T10:57:54","modified_gmt":"2024-10-01T08:57:54","slug":"5-off-season-photo-product-marketing-campaign-ideas","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/5-off-season-photo-product-marketing-campaign-ideas\/","title":{"rendered":"5 Off-season photo product marketing campaign ideas"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>It\u2019s no small secret that photo product sales are highly seasonal in nature, with huge spikes occurring during the holiday period. After this, there is a period where people have already purchased Christmas gifts for families, equipped themselves with a calendar for 2019 and have even given something special to their Valentines. So, your photo product store needs to prepare for a calmer season and find some new ways to encourage sales.<\/strong><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">We\u2019ve already discussed the subject of off-season sales in this article last year, including tips on how to increase them. This time around, we\u2019re offering five ideas for particular marketing campaigns that you may wish to try for your business.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/5-off-season-photo-product-marketing-campaign-ideas\/#1_Take_advantage_of_birthdays_anniversaries\" title=\"1. Take advantage of birthdays &amp; anniversaries\">1. Take advantage of birthdays &amp; anniversaries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/5-off-season-photo-product-marketing-campaign-ideas\/#2_Get_into_home_decor\" title=\"2. Get into home decor\">2. Get into home decor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/5-off-season-photo-product-marketing-campaign-ideas\/#3_Take_interest_in_hobbyist_photographers\" title=\"3. Take interest in hobbyist photographers\">3. Take interest in hobbyist photographers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/5-off-season-photo-product-marketing-campaign-ideas\/#4_Try_selling_B2B\" title=\"4. Try selling B2B\">4. Try selling B2B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/5-off-season-photo-product-marketing-campaign-ideas\/#5_Prepare_for_the_wedding_season\" title=\"5. Prepare for the wedding season\">5. Prepare for the wedding season<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Take_advantage_of_birthdays_anniversaries\"><\/span><span style=\"color: #2fd28e;\">1. Take advantage of birthdays &amp; anniversaries<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Don\u2019t just focus on specific events that happen once a year. There are plenty of special occasions that happen every day and often require a gift, such as birthdays or anniversaries.<\/p>\n<p style=\"text-align: justify;\">People tend to search for these gifts throughout the year, so consider running Adwords ads dedicated to these events. You can either run a dedicated campaign throughout the year or, alternatively, add related keywords such as \u201cbirthday gifts\u201d, \u201cgifts for anniversary\u201d and \u201cbirthday gift ideas\u201d to your existing campaigns.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3140 size-large\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2018\/02\/off_season_1-700x233.jpg\" alt=\"off season gift ideas\" width=\"700\" height=\"233\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/off_season_1-700x233.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/off_season_1-250x83.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/off_season_1-768x255.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/off_season_1-120x40.jpg 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/off_season_1-650x216.jpg 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/off_season_1.jpg 1002w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><em>Source: Google Trends.<\/em><\/p>\n<p style=\"text-align: justify;\">When it comes to anniversaries, you may also want to try Facebook as well. Many users share important life events here, such as getting married or starting a new relationship, which means it is easy to target them at key events, such as when their anniversary is coming up in the next 30 days.<\/p>\n<p style=\"text-align: justify;\">With this in mind, create some ads that showcase your beautiful <a href=\"https:\/\/www.getprintbox.com\/features\/photobook-software\">photo books<\/a> and canvases, featuring images of couples, and use the text to persuade users that a personalized gift is the way to please their partners.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2317\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2018\/02\/image2.png\" alt=\"\" width=\"100%\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/image2.png 632w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/image2-250x83.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/image2-120x40.png 120w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Get_into_home_decor\"><\/span><span style=\"color: #2fd28e;\">2. Get into home decor<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">While photo products commonly act as gifts, they can also make fantastic inclusions when it comes to home decor. Modern technology allows images to be printed on various surfaces and, as a result, you can create wall art matching a wide variety of apartment styles.<\/p>\n<p style=\"text-align: justify;\">This can include traditional designs, such as classic canvas wraps and frames, or a sharp, modern print on an aluminium surface. All of these make for fantastic decor items &#8211; especially when personalized with unique imagery.<\/p>\n<p style=\"text-align: justify;\">Try advertising your canvas products like home decor elements, rather than just gifts, and highlight the personal touch that they can bring to a home. On Facebook, try targeting people interest in canvas prints, interior design, home decor and even various magazines &amp; websites focused on these interests, as well as any large brands that also offer similar services.<\/p>\n<p style=\"text-align: justify;\">For Adwords campaigns, you can try advertising on keywords such as \u201ccanvas print\u201d, \u201cwall art\u201d and \u201cpersonalized decor\u201d. Use the ads to communicate the value of personalized decoration and how much they can add to any interior space.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2318\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2018\/02\/image1.png\" alt=\"\" width=\"100%\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/image1.png 1920w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/image1-250x167.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/image1-768x512.png 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/image1-700x467.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/image1-120x80.png 120w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Take_interest_in_hobbyist_photographers\"><\/span><span style=\"color: #2fd28e;\">3. Take interest in hobbyist photographers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">As has been often said, the biggest audience for personalized products is young adults and parents of young children. Yet these are far from the only people interested in capturing their photographs in printed products. As<a href=\"http:\/\/blog.infotrends.com\/?p=12159\"> research from InfoTrends<\/a> states:<\/p>\n<blockquote><p><span style=\"color: #2fd28e;\"><em>While only 32% of snapshot photographers and 45% of family memory-keeper photographers in the entire survey population had ordered any kind of photo merchandise product in the last year, those percentages rose to 57% for hobbyist photographers and 71% for advanced hobbyist photographers.<\/em><\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\">Arguably, this is because amateur photographs are often very creative and enjoy displaying their best images in photo books, or even printed on their walls. Usually, they also make more photo prints than the average family and snapshot photographer.<\/p>\n<p style=\"text-align: justify;\">When it comes to advertising, you can turn once again to Facebook. Try targeting by interests relating to photography, professional cameras and the various brands of equipment that they might be using. For the ads themselves, be sure to feature key products such as photo books, canvases and prints predominantly, alongside a clean, simple design.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Try_selling_B2B\"><\/span><span style=\"color: #2fd28e;\">4. Try selling B2B<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">If you\u2019re able to handle large orders, it may very well be worth taking a shot at B2B sales. Such promotional products represent a large market and your ability to offer greater customization can give you a competitive edge. With a good photo product editor, you can offer clients more than just the option to include their logo on your items. Instead, they will be able to create exactly what they want.<\/p>\n<p style=\"text-align: justify;\">Just be sure to create a separate landing page for your B2B campaign, including all the necessary information they need, such as the advantages over a traditional promotional product service. If you direct your B2B ads to your main page, this will confuse any clients who are looking for specific business-orientated offers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Prepare_for_the_wedding_season\"><\/span><span style=\"color: #2fd28e;\">5. Prepare for the wedding season<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Although it\u2019s hard to imagine with all the snow outside, the wedding season is only about three months away and preparations are already about to start &#8211; so you should, too!<\/p>\n<p style=\"text-align: justify;\">It doesn\u2019t take long to prepare Adwords or Facebook campaigns but, when it comes to weddings, you may also want to consider partnering with wedding photographers. Not everyone will take the time to think about photo books or canvases after a wedding, but you can guarantee photographers will be involved.<\/p>\n<p style=\"text-align: justify;\">By partnering with professional wedding photographers, you can create a referral program that offers them a small percentage of any sales you make from clients recommended to you.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2319\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2018\/02\/image3.jpg\" alt=\"\" width=\"100%\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/image3.jpg 1000w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/image3-250x167.jpg 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/image3-768x513.jpg 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/image3-700x468.jpg 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/02\/image3-120x80.jpg 120w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: justify;\">So, there you have it! As you can see, there are many ways to ensure the quiet season doesn\u2019t stay so quiet. With some creative advertising, there are plenty of opportunities for your photo products business to thrive!<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s no small secret that photo product sales are highly seasonal in nature, with huge spikes occurring during the holiday period. After this, there is a period where people have already purchased Christmas gifts for families, equipped themselves with a calendar for 2019 and have even given something special to their Valentines. So, your photo&#8230;","protected":false},"author":2,"featured_media":2320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Off-season photo product marketing campaign ideas | Printbox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/5-off-season-photo-product-marketing-campaign-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Off-season photo product marketing campaign ideas | Printbox\" \/>\n<meta property=\"og:description\" content=\"It\u2019s no small secret that photo product sales are highly seasonal in nature, with huge spikes occurring during the holiday period. 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