{"id":2228,"date":"2018-01-24T10:19:39","date_gmt":"2018-01-24T09:19:39","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=2228"},"modified":"2024-05-13T09:32:23","modified_gmt":"2024-05-13T07:32:23","slug":"valentines-day-last-minute-tips-for-photo-product-promotion","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/valentines-day-last-minute-tips-for-photo-product-promotion\/","title":{"rendered":"Valentine&#8217;s day &#8211; last minute tips for photo product promotion"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Valentine\u2019s day is soon approaching, although consumers have more than two weeks to complete any shopping for their significant other. In other words, there\u2019s plenty of time to order something truly special and personalized &#8211; such as a custom designed photo product!<\/strong><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Similarly, you also have time to prepare for late shoppers. This can be done through both your store\u2019s offers and your marketing efforts. So, what exactly can you do to make the most of this day?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/valentines-day-last-minute-tips-for-photo-product-promotion\/#1_Love_on_display\" title=\"1. Love on display\">1. Love on display<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/valentines-day-last-minute-tips-for-photo-product-promotion\/#2_Special_offers_%E2%80%93_Matching_sets\" title=\"2. Special offers &#8211; Matching sets\">2. Special offers &#8211; Matching sets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/valentines-day-last-minute-tips-for-photo-product-promotion\/#3_Its_not_only_couples%E2%80%A6\" title=\"3. It\u2019s not only couples&#8230;\">3. It\u2019s not only couples&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/valentines-day-last-minute-tips-for-photo-product-promotion\/#4_Discounts_a_sense_of_urgency\" title=\"4. Discounts &amp; a sense of urgency\">4. Discounts &amp; a sense of urgency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/valentines-day-last-minute-tips-for-photo-product-promotion\/#5_Free_gift_wrapping\" title=\"5. Free gift wrapping\">5. Free gift wrapping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/valentines-day-last-minute-tips-for-photo-product-promotion\/#6_Guaranteed_delivery\" title=\"6. Guaranteed delivery\">6. Guaranteed delivery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getprintbox.com\/blog\/valentines-day-last-minute-tips-for-photo-product-promotion\/#7_Gift_guides\" title=\"7. Gift guides\">7. Gift guides<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.getprintbox.com\/blog\/valentines-day-last-minute-tips-for-photo-product-promotion\/#8_Newsletters\" title=\"8. Newsletters\">8. Newsletters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.getprintbox.com\/blog\/valentines-day-last-minute-tips-for-photo-product-promotion\/#9_Social_media\" title=\"9. Social media\">9. Social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.getprintbox.com\/blog\/valentines-day-last-minute-tips-for-photo-product-promotion\/#10_Adwords\" title=\"10. Adwords\">10. Adwords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.getprintbox.com\/blog\/valentines-day-last-minute-tips-for-photo-product-promotion\/#Want_to_learn_more_on_how_to_sell_personalized_photo_gifts_Visit_Printbox_and_see_how_we_can_work_with_your_business\" title=\"Want to learn more on how to sell personalized photo gifts? Visit Printbox and see how we can work with your business.\">Want to learn more on how to sell personalized photo gifts? Visit Printbox and see how we can work with your business.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Love_on_display\"><\/span><span style=\"color: #2fd28e;\">1. Love on display<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Make your <a href=\"https:\/\/demo.getprintbox.com\/cards\/product_list\/valentines-day?sort=Position\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">love themed templates<\/span><\/a> the most visible for the weeks leading up to Valentine\u2019s day itself. This can be done by making them prominent on your store\u2019s main page (such as in the slider), by creating popups, creating a dedicated category or even using filters among existing categories for particular photo products.<\/p>\n<p style=\"text-align: justify;\">Likewise, don\u2019t just focus solely on expensive items, such as photobooks or canvases. Valentine\u2019s is a time of year when people also show interest in mugs, cards, pillows and all manner of possible products. If you don\u2019t have any special themes for these, change the photos that are used to represent them, choosing something that is more in theme with the special day.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2231\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2018\/01\/image3-1.png\" alt=\"Printbox Photo Cards\" width=\"100%\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/image3-1.png 1230w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/image3-1-250x151.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/image3-1-768x465.png 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/image3-1-700x424.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/image3-1-120x73.png 120w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Special_offers_%E2%80%93_Matching_sets\"><\/span><span style=\"color: #2fd28e;\">2. Special offers &#8211; Matching sets<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Why sell just one photo product when you can easily sell two? Create matching sets for couples. For example, matching pairs of mugs or t-shirts, using a simple \u2018his and hers\u2019 theme. To further encourage people, you can offer a discount for the second product to show customers that it\u2019s worth it to buy the matching set.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3191 size-large\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2018\/01\/valentines_day_2-700x467.png\" alt=\"Matching set of custom mugs\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/valentines_day_2-700x467.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/valentines_day_2-250x167.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/valentines_day_2-768x512.png 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/valentines_day_2-120x80.png 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/valentines_day_2-650x434.png 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/valentines_day_2.png 1000w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Its_not_only_couples%E2%80%A6\"><\/span><span style=\"color: #2fd28e;\">3. It\u2019s not only couples&#8230;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Despite how it may seem, you shouldn\u2019t focus all of your efforts on couples in love, as there are many other sales opportunities to be had. In more recent years, Valentine\u2019s Day has become a holiday that is celebrated by more than just couples.<\/p>\n<p>According to<a href=\"https:\/\/www.entrepreneur.com\/article\/288417\"> one source<\/a>:<\/p>\n<blockquote><p><span style=\"color: #2fd28e;\"><em>Valentine\u2019s Day sales reached an all-time high of $19.7 billion in 2016. Yet, that\u2019s because it\u2019s become a holiday that both couples and singles celebrate. Many people are buying gifts and experiences for friends, co-workers and pets rather than that special someone.<\/em><\/span><\/p><\/blockquote>\n<p>When creating your newsletters and social media content, including both paid &amp; organic content, mention gifts for friends and colleagues, as well as any items that are ideal for self-gifting.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Discounts_a_sense_of_urgency\"><\/span><span style=\"color: #2fd28e;\">4. Discounts &amp; a sense of urgency<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Discounts are never a bad idea for encouraging customers and, around holidays, they are especially incentivising. To help boost your sales, create limited time offers and offer coupon codes in exchange for an e-mail address.<\/p>\n<p style=\"text-align: justify;\">This way, even if these customers ultimately decide not to make an order, you can still use her or her email for future campaigns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Free_gift_wrapping\"><\/span><span style=\"color: #2fd28e;\">5. Free gift wrapping<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Discounts are certainly one way to go, but there are other options to help may your Valentine\u2019s day products stand out, such as free gift wrapping. If you already offer this as an additional service, or for orders that exceed a certain price point, this should be easy for you to implement.<\/p>\n<p style=\"text-align: justify;\">If you don\u2019t already offer this in any form, make sure you can get hold of the supplies and ensure you provide quality packaging that customers will really appreciate once they receive it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Guaranteed_delivery\"><\/span><span style=\"color: #2fd28e;\">6. Guaranteed delivery<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">When it comes to last minute shopping, customers can easily get stressed out when ordering items that need to be produced before they can be shipped. Often, they will worry that their products will not reach them in time.<\/p>\n<p style=\"text-align: justify;\">In other words, if they aren\u2019t convinced you can provide an on-time delivery, they will look for another store that does. It doesn\u2019t matter how good your offer is if the customer does not believe they will receive it before Valentine\u2019s day itself.<\/p>\n<p style=\"text-align: justify;\">So, think about how many orders you can print and ship on time for the upcoming holiday and, using this, provide clear information on your website. Inform them about which days customers can make orders to receive their gifts ahead of the special day. This should be seen on both the main page and during the checkout process, to further reassure invested customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Gift_guides\"><\/span><span style=\"color: #2fd28e;\">7. Gift guides<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">A series of smaller gift guides, or one large one, can be the perfect content to post and share in the weeks running up to Valentine\u2019s day. If you have some from previous years and do not have the time to create an entirely new guide, simply update what you have with your latest products and offers.<\/p>\n<p style=\"text-align: justify;\">Once created, simply share these on your blog and social media channels. If you don\u2019t have a blog, include them in your email newsletters to reach the most amount of people.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Newsletters\"><\/span><span style=\"color: #2fd28e;\">8. Newsletters<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Speaking of newsletters, these are a great way to promote all of the content and special offers you have created on your website. You can start by preparing a series of newsletters, using your current customer base as a readership.<\/p>\n<p style=\"text-align: justify;\">Inform them about your Valentine\u2019s offers, showcase examples of your holiday-themed templates and link to the gift guides you have created, as mentioned already. If you\u2019re offering discounts to further incentivise people, don\u2019t forget to include them here as well.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Social_media\"><\/span><span style=\"color: #2fd28e;\">9. Social media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">When it comes to promoting your content for Valentine\u2019s day, your social media channels are a great place to start. Here, you can share gift ideas, details on any special offers and even paid campaigns to reach new audiences.<\/p>\n<p style=\"text-align: justify;\">When it comes to Valentine\u2019s day, candy and flowers <a href=\"https:\/\/www.statisticbrain.com\/valentines-day-statistics\/\">are still among the most popular gifts<\/a>. Since you don\u2019t offer these, you need to inform consumers about other options that can help express their feelings even better. The personalized aspect of your photo products is a key advantage and, of course, you can also offer customised cards, which are one of the most popular gifts for various holidays.<\/p>\n<p style=\"text-align: justify;\">Furthermore, with Facebook Advertising, you can target specific groups, such as people in relationships or interested in personalized products, such as photobooks.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2235\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2018\/01\/Projekt-bez-tytu\u0142u-12.png\" alt=\"Valentine's day gifts\" width=\"100%\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/Projekt-bez-tytu\u0142u-12.png 1200w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/Projekt-bez-tytu\u0142u-12-250x131.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/Projekt-bez-tytu\u0142u-12-768x402.png 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/Projekt-bez-tytu\u0142u-12-700x366.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/Projekt-bez-tytu\u0142u-12-120x63.png 120w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><em>Gifts Most Often Given on Valentines Day (Allowing for multiple gifts given); <a href=\"https:\/\/www.statisticbrain.com\/valentines-day-statistics\/\">source<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Adwords\"><\/span><span style=\"color: #2fd28e;\">10. Adwords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">January may be coming to a close, yet the Valentine\u2019s day gift search is just starting up. Don\u2019t miss on potential customers by ensuring you are also visible in Adwords. Rather than just focusing on keywords related to your various products and gifts, think of general terms that apply to the day itself.<\/p>\n<p style=\"text-align: justify;\">For example, \u201cValentine\u2019s day gifts\u201d, \u201cgifts for him\u201d and \u201cgifts for her\u201d can be useful ways to target new customers. If you have gift guides, your Adwords can link straight to them, as well as any holiday themed categories you have created.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3183 size-large\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2018\/01\/valentines-day-gift-gifts-for-him-gifts-for-her-Explore-Google-Trends-700x337.png\" alt=\"Valentines day gift, gifts for him, gifts for her\" width=\"700\" height=\"337\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/valentines-day-gift-gifts-for-him-gifts-for-her-Explore-Google-Trends-700x337.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/valentines-day-gift-gifts-for-him-gifts-for-her-Explore-Google-Trends-250x121.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/valentines-day-gift-gifts-for-him-gifts-for-her-Explore-Google-Trends-768x370.png 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/valentines-day-gift-gifts-for-him-gifts-for-her-Explore-Google-Trends-120x58.png 120w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/valentines-day-gift-gifts-for-him-gifts-for-her-Explore-Google-Trends-650x313.png 650w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2018\/01\/valentines-day-gift-gifts-for-him-gifts-for-her-Explore-Google-Trends.png 1147w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Want_to_learn_more_on_how_to_sell_personalized_photo_gifts_Visit_Printbox_and_see_how_we_can_work_with_your_business\"><\/span><a href=\"https:\/\/getprintbox.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #2fd28e;\">Want to learn more on how to sell personalized photo gifts? Visit Printbox and see how we can work with your business.<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"Valentine\u2019s day is soon approaching, although consumers have more than two weeks to complete any shopping for their significant other. In other words, there\u2019s plenty of time to order something truly special and personalized &#8211; such as a custom designed photo product!","protected":false},"author":2,"featured_media":2234,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Valentine&#039;s day - last minute tips for photo product promotion | Printbox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/valentines-day-last-minute-tips-for-photo-product-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valentine&#039;s day - last minute tips for photo product promotion | Printbox\" \/>\n<meta property=\"og:description\" content=\"Valentine\u2019s day is soon approaching, although consumers have more than two weeks to complete any shopping for their significant other. 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