{"id":2096,"date":"2017-12-20T12:39:40","date_gmt":"2017-12-20T11:39:40","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=2096"},"modified":"2024-10-01T10:52:22","modified_gmt":"2024-10-01T08:52:22","slug":"important-marketing-business-statistics-to-help-you-plan-for-2018","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/important-marketing-business-statistics-to-help-you-plan-for-2018\/","title":{"rendered":"Important marketing &#038; business statistics to help you plan for 2018"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>2017 is coming to a close. If you haven\u2019t started already, you\u2019re probably considering your marketing budget and growth strategy for next year. To help your photo product business, we\u2019ve gathered some interesting statistics to help you develop the best plan for 2018.<\/strong><\/p>\n<p><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/important-marketing-business-statistics-to-help-you-plan-for-2018\/#1_Setting_goals\" title=\"#1 Setting goals\">#1 Setting goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/important-marketing-business-statistics-to-help-you-plan-for-2018\/#2_Documentation\" title=\"#2 Documentation\">#2 Documentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/important-marketing-business-statistics-to-help-you-plan-for-2018\/#3_Mobile_marketing\" title=\"#3 Mobile marketing\">#3 Mobile marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/important-marketing-business-statistics-to-help-you-plan-for-2018\/#4_Search_Engine_Marketing\" title=\"#4 Search Engine Marketing\">#4 Search Engine Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/important-marketing-business-statistics-to-help-you-plan-for-2018\/#5_Review_marketing\" title=\"#5 Review marketing\">#5 Review marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Setting_goals\"><\/span><span style=\"color: #2fd28e;\">#1 Setting goals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">While you might think setting goals is an obvious necessity for any strategy, not everyone takes the time to establish their objectives. According to a survey from <a href=\"https:\/\/coschedule.com\/marketing-statistics\">CoSchedule<\/a>, 70% of marketers stated that they set goals.<\/p>\n<p style=\"text-align: justify;\">Of those with pre-defined goals, 81% said their marketing was successful, compared to the 57% of the survey\u2019s overall applicants. In other words, those that set marketing goals are 429% more likely to report success.<\/p>\n<p style=\"text-align: justify;\">This should come as no surprise. Having realistic and measurable goals gives you a target that you can both stick to and move towards. So, how can you plan such goals for an e-commerce business, such as an online photo product store?<\/p>\n<p style=\"text-align: justify;\">If you feel you have your store\u2019s technical challenges solved, then focus on improving conversion rates and increasing sales. On the other hand, if your editor is rusty and outdated, or if you are noticing a high number of cart abandonments, then perhaps your goal should be to decrease cart leavers by offering a new, more friendly design process.<\/p>\n<p style=\"text-align: justify;\">In the latter case, updating software can be an important step. Printbox is a complete solution that doesn\u2019t just offer you a fast and easy photo product editor &#8211; it also offers a beautiful, working e-commerce <a href=\"https:\/\/www.getprintbox.com\/key-features\/storefront\">storefront<\/a>. <span style=\"color: #2fd28e;\"><strong><a style=\"color: #2fd28e;\" href=\"https:\/\/demo.getprintbox.com\/\">You can check this out here<\/a><\/strong><\/span>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Documentation\"><\/span><span style=\"color: #2fd28e;\">#2 Documentation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Few people enjoy documenting and planning out their steps, but it is a vital part of planning a business or marketing strategy for an entire year. This makes it significantly easier moving forward, as everyone understands their role and the desired outcome.<\/p>\n<p style=\"text-align: justify;\">This is especially true when you are running a business with personalised goods, as you have more to focus on than the owner of a traditional e-commerce store. As such, you should document as many processes as possible and this certainly includes your marketing.<\/p>\n<p style=\"text-align: justify;\">Yet <a href=\"https:\/\/coschedule.com\/marketing-statistics\">research <\/a>shows that only 48% of marketers take the time to document their strategy. What the other half probably don\u2019t realise, however, is that having a predefined plan can have an even bigger impact on reporting success than simply setting your goals. How much so? It increases your chances of success by 538%! So, when you plan your strategy, don\u2019t forget to document it in detail!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Mobile_marketing\"><\/span><span style=\"color: #2fd28e;\">#3 Mobile marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Each year, marketers are devoting larger and larger portions of their budget for mobile advertising. According to <a href=\"https:\/\/www.iab.com\/insights\/iab-internet-advertising-revenue-report-conducted-by-pricewaterhousecoopers-pwc-2\/\">IAB<\/a>, in 2016, 51% of all digital budgets were dedicated for mobile. If this wasn\u2019t enough, <a href=\"https:\/\/marketingland.com\/report-u-s-companies-send-emails-global-average-1-47-million-sent-per-month-114180\">according to predictions<\/a>, this figure is expected to rise by 70% by 2019 in the US alone.<\/p>\n<p style=\"text-align: justify;\">With users spending increasingly more time on smartphones, as well as rising e-commerce revenue via mobile purchases, your photo product competitors are likely going to strongly invest in mobile advertising. Furthermore, you shouldn\u2019t be missing such opportunities, either.<\/p>\n<p style=\"text-align: justify;\">Yet according to research from <a href=\"https:\/\/research.hubspot.com\/reports\/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers?__hstc=191390709.3fde662e13b5fc7cc5d5cfab7b48abfd.1513334162010.1513334162010.1513542280411.2&amp;__hssc=191390709.2.1513542280411&amp;__hsfp=42242532\">Hubspot<\/a>, 70% of survey participants dislike mobile ads. While you certainly need to be present when people are browsing the internet with a portable device, you need to avoid doing it in any \u201cobnoxious\u201d way. A good example of user-friendly advertising is Google\u2019s Adwords, which smoothly brings us to our next point&#8230;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Search_Engine_Marketing\"><\/span><span style=\"color: #2fd28e;\">#4 Search Engine Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The chances are you\u2019re most likely running a paid search engine marketing campaign &#8211; <span style=\"color: #2fd28e;\"><strong><a style=\"color: #2fd28e;\" href=\"https:\/\/getprintbox.com\/blog\/why-does-your-printing-company-need-google-adwords\/\">if you\u2019re not, you\u2019re missing out! <\/a><\/strong><\/span>&#8211; so you should try and get the most out of it, making it as successful as possible.<\/p>\n<p style=\"text-align: justify;\">Almost 65% of people who click of Google Adwords do so when they are planning to buy something online,<a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2012\/07\/17\/google-advertising\"> according to data<\/a>. That\u2019s a lot of potential business, so what can you do to ensure these users choose you over your competition?<\/p>\n<p style=\"text-align: justify;\">To gain more, while spending less in 2018, you should focus on improving your quality score and increasing your visibility. The latter is quite simple, as you can easily make your ad stand out with extensions. <a href=\"http:\/\/www.wordstream.com\/articles\/free-advertising\">Research <\/a>shows that having a call extension can improve your click through rate (CTR) by 10%.<\/p>\n<p style=\"text-align: justify;\">Other extensions can work just as well, too. For your photo product business, you should consider using sitelink extensions, linking to the various categories of products you offer, such as photobooks or photo calendars. Alternatively, review extensions can show positive experiences with your services and brand.<\/p>\n<p style=\"text-align: justify;\">As for improving your quality score, there are a few different factors you need to consider. Not least of all, the wording and relevant of your ads, as well as the experience of the landing pages you are linking to, play a big part in determining your quality score. Ads with a score of 10 can have a cost per click (CPC) <a href=\"https:\/\/totalproductmarketing.com\/marketing-statistics\/\">50% lower<\/a> than ads with a score of just 5. It\u2019s definitely worth it.<\/p>\n<p style=\"text-align: justify;\">So, make sure to have well-written ads that are relevant to your target keywords and link to a relevant, useful landing page. If you are advertising for a particular item, such as photobooks, ensure your ad links to this specific page, rather than a main page. You should also consider if this page is responsive and offering a positive experience for mobile users, as the mobile experience also impacts the quality score.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Review_marketing\"><\/span><span style=\"color: #2fd28e;\">#5 Review marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Word of mouth has always been one of the most powerful marketing channels at your disposal. <a href=\"https:\/\/www.revlocal.com\/blog\/review-and-reputation-management\/2018-review-marketing-statistics-infographic\">Research <\/a>shows that 82% of Americans will seek recommendations from friends and family before they make a purchase. Furthermore, 92% of customers will read online reviews.<\/p>\n<p style=\"text-align: justify;\">Of course, online reviews aren\u2019t a new concept but the number of people that read them is still growing &#8211; it was 88% in 2014. In fact, such reviews can often make or break a business. 42% of consumers don\u2019t want to purchase from a business that has less than 3 stars, while 45% expect at least 4 stars.<\/p>\n<p style=\"text-align: justify;\">For a business that offers personalised products and services, good reviews are even more vital. People don\u2019t usually know what they can expect and will research other people\u2019s opinions to find the most trustworthy option. So, after your customers have made a purchase, why not ask them to leave a review on some of the most popular websites, such as Facebook, popular e-commerce review sites, or even your own site. Chasing up customers that had a positive experience is certainly worthwhile, otherwise those with a negative experience will be the most motivated to leave feedback.<\/p>\n","protected":false},"excerpt":{"rendered":"2017 is coming to a close. If you haven\u2019t started already, you\u2019re probably considering your marketing budget and growth strategy for next year. To help your photo product business, we\u2019ve gathered some interesting statistics to help you develop the best plan for 2018.","protected":false},"author":2,"featured_media":2099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Important marketing &amp; business statistics for 2018 | Printbox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/important-marketing-business-statistics-to-help-you-plan-for-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Important marketing &amp; business statistics for 2018 | Printbox\" \/>\n<meta property=\"og:description\" content=\"2017 is coming to a close. 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