{"id":2011,"date":"2017-11-29T10:00:20","date_gmt":"2017-11-29T09:00:20","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=2011"},"modified":"2020-05-21T11:29:30","modified_gmt":"2020-05-21T09:29:30","slug":"guide-to-content-marketing-for-photo-product-sellers","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/guide-to-content-marketing-for-photo-product-sellers\/","title":{"rendered":"Guide to content marketing for photo product sellers"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>When it comes to photo product sales, content marketing isn\u2019t always the first choice. Yet, while it isn\u2019t the easiest method, it can definitely prove a profitable method in the long term, alongside the likes of Adwords and social media. Here\u2019s how you can make it happen.<\/strong><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">However, before you do, you need to know the answers to these following three questions&#8230;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/guide-to-content-marketing-for-photo-product-sellers\/#1_Why_do_you_want_to_try_it\" title=\"1. Why do you want to try it?\">1. Why do you want to try it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/guide-to-content-marketing-for-photo-product-sellers\/#2_Who_would_you_like_to_read_it\" title=\"2. Who would you like to read it?\">2. Who would you like to read it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/guide-to-content-marketing-for-photo-product-sellers\/#3_Where_would_you_like_to_publish_it\" title=\"3. Where would you like to publish it?\">3. Where would you like to publish it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/guide-to-content-marketing-for-photo-product-sellers\/#Create_a_content_calendar\" title=\"Create a content calendar\">Create a content calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/guide-to-content-marketing-for-photo-product-sellers\/#Decide_on_content_type_and_the_necessary_resources\" title=\"Decide on content type and the necessary resources\">Decide on content type and the necessary resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/guide-to-content-marketing-for-photo-product-sellers\/#Click_and_SEO_optimize_your_content\" title=\"Click and SEO optimize your content\">Click and SEO optimize your content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getprintbox.com\/blog\/guide-to-content-marketing-for-photo-product-sellers\/#Create_a_promotion_plan\" title=\"Create a promotion plan\">Create a promotion plan<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Why_do_you_want_to_try_it\"><\/span><span style=\"color: #2fd28e;\">1. Why do you want to try it?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Before you start, you need to know why you\u2019ve decided on this course of action. If you create content for the simple sake of it, you won\u2019t gain anything other than wasted time and money.<\/p>\n<p style=\"text-align: justify;\">This is because your goal and reasoning determines your audience, in turn deciding what resources you need. Perhaps, for example, you want to get more visitors on your website, or to help them make a purchase. Alternatively, you might want to bring back previous visitors, or gain interest from a certain niche audience.<\/p>\n<p style=\"text-align: justify;\">You can do any and all of these, of course, but you can\u2019t do them all at once. So you need to know <em>why<\/em> you want to use content marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Who_would_you_like_to_read_it\"><\/span><span style=\"color: #2fd28e;\">2. Who would you like to read it?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Who are your current customers? Aside from them, who else would you like to sell products to?<\/p>\n<p style=\"text-align: justify;\">This can be a very simple answer. For instance, maybe you want to to attract visitors, including previous customers, during seasonal periods? In which case, creating gift guides for special occasions would be a highly useful method.<\/p>\n<p style=\"text-align: justify;\">Alternatively, you may wish to attract entirely new visitors. This could include an entire new niche, such as amateur photographers that want to show off their work, or people who are passionate about home decor.<\/p>\n<p style=\"text-align: justify;\">In either case, you need to create content your target readers would find valuable. Possible examples include ways to create both online and offline portfolios (your photo products make excellent offline options) or guides to personalised home decor. Use your imagination and be creative.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Where_would_you_like_to_publish_it\"><\/span><span style=\"color: #2fd28e;\">3. Where would you like to publish it?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">If you\u2019re looking to expand your reach, finding new readers, then it\u2019s often best to cooperate with influencers, or publish your content on a website that has many relevant visitors &#8211; you can read all about influencers and guest posting here.<\/p>\n<p style=\"text-align: justify;\">This can, however, often prove expensive. Alternatively, you can create content on your blog and make up for this with advertising. Similarly, if you want to target previous customers at your store, you can use your newsletter and company blog, where they are more likely to read it.<\/p>\n<p style=\"text-align: justify;\">When it comes to a particular niche audience, you should identify websites they are likely reading and try to guest post there. Whichever option you choose, they all require different preparation so you need to know this answer in advance, so you can adjust your marketing budget and resources accordingly.<\/p>\n<p style=\"text-align: justify;\">Once you have these questions answered, you can move on to planning your strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_content_calendar\"><\/span><span style=\"color: #2fd28e;\">Create a content calendar<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">First, you need to decide how often you would like to post. It\u2019s much easier to work to a set plan when you have a calendar updated with every publication date. Yet your calendar can do more than this.<\/p>\n<p style=\"text-align: justify;\">Use it to include any helpful information you have, such as content type (is it an article, infographic, newsletter or video?), where it will be published (a blog, social media channel, via email or on another website etc), it\u2019s current status (in progress, awaiting approval, ready to publish), where you will promote it and so on. This will let you know exactly what is currently going on and what you need to do next.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Decide_on_content_type_and_the_necessary_resources\"><\/span><span style=\"color: #2fd28e;\">Decide on content type and the necessary resources<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">You publish more than just articles, as infographics, video content, pdf guides and more are all viable options. Try anything that you think will work well with your target audience.<\/p>\n<p style=\"text-align: justify;\">Each of these will require different resources, so you need to know if you have them available and if you can create the content well. If, for example, you don\u2019t have the means to create professional video content, it\u2019s wise to stick to simple strategies, such as articles and blog posts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Click_and_SEO_optimize_your_content\"><\/span><span style=\"color: #2fd28e;\">Click and SEO optimize your content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Your content needs to be optimized with your goals in mind. It\u2019s not easy encouraging people to click on a link embedded in your content, so you should try A\/B testing different headlines to see what works the best.<\/p>\n<p style=\"text-align: justify;\">Another thing you can do, if you want your content to prove profitable in the long term, is to optimize it for SEO. This way, people who are looking for content in search engines &#8211; such as a Christmas guide for women, for example &#8211; will find your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_promotion_plan\"><\/span><span style=\"color: #2fd28e;\">Create a promotion plan<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Content can\u2019t just sit on your blog and achieve success. If you don\u2019t promote it, new readers can\u2019t find it.<\/p>\n<p style=\"text-align: justify;\">Send out newsletters with links to your latest blog posts, share them via social media and even consider paid advertising, such as Facebook. You can also think outside the box a little. Try answering questions on specialised websites such as Quora and Reddit, or even comment on other blogs with a similar theme.<\/p>\n<p style=\"text-align: justify;\">However, make sure you know what you\u2019re going to do before you publish. This way, you can dive into promotional efforts without hesitation. Just remember to include these promotions in your original calendar.<\/p>\n<p style=\"text-align: justify;\">Ultimately, this short guide doesn\u2019t cover everything content marketing has to offer, but it will give you a solid understanding of how it works. More importantly, you\u2019re now ready to start your own campaigns and content.<\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to photo product sales, content marketing isn\u2019t always the first choice. Yet, while it isn\u2019t the easiest method, it can definitely prove a profitable method in the long term, alongside the likes of Adwords and social media. Here\u2019s how you can make it happen.","protected":false},"author":2,"featured_media":2013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide to content marketing for photo product sellers - Printbox Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/guide-to-content-marketing-for-photo-product-sellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to content marketing for photo product sellers - Printbox Blog\" \/>\n<meta property=\"og:description\" content=\"When it comes to photo product sales, content marketing isn\u2019t always the first choice. 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