{"id":1997,"date":"2017-11-15T11:05:20","date_gmt":"2017-11-15T10:05:20","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=1997"},"modified":"2024-08-28T13:18:33","modified_gmt":"2024-08-28T11:18:33","slug":"what-photo-products-should-you-focus-on-during-the-holiday-peak","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/what-photo-products-should-you-focus-on-during-the-holiday-peak\/","title":{"rendered":"What photo products should you focus on during the holiday peak?"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>You\u2019re likely offering dozens of photo products &amp; templates at your online store, but not all of these will prove to be best sellers during the holiday season. So, which photo products should you be primarily promoting?<\/strong><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Photo product sales are rather seasonal in nature. Because of this, you should always be well prepared for periods where you can expect the highest sales. While advertising photo products as an entire category &#8211; and especially as gifts &#8211; is a good idea, your consumers may also have some very specific items in mind. To help them find exactly what they\u2019re looking for, it\u2019s important to know what products you should be focusing on during this period. There are a few other specific gifts that increase in demand at certain times. So, what are they and why are they so popular?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/what-photo-products-should-you-focus-on-during-the-holiday-peak\/#1_Photobooks\" title=\"1. Photobooks\">1. Photobooks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/what-photo-products-should-you-focus-on-during-the-holiday-peak\/#2_Photo_cards\" title=\"2. Photo cards\">2. Photo cards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/what-photo-products-should-you-focus-on-during-the-holiday-peak\/#3_Canvases\" title=\"3. Canvases\">3. Canvases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/what-photo-products-should-you-focus-on-during-the-holiday-peak\/#4_Calendars\" title=\"4. Calendars\">4. Calendars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/what-photo-products-should-you-focus-on-during-the-holiday-peak\/#5_Photo_mugs\" title=\"5. Photo mugs\">5. Photo mugs<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Photobooks\"><\/span><span style=\"color: #2fd28e;\">1. Photobooks<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Photobooks can prove to be bestsellers throughout the year, but they also increase in demand during the holiday season.<\/p>\n<p style=\"text-align: justify;\">The reason behind this is simple. In an age where everyone has a digital camera or smartphone, the ability to take good quality photos is everywhere. But nobody wants to spend time printing photos individually to make albums the old fashioned way. Instead, they want a modern solution to match their modern approach to taking photos and creating memories.<\/p>\n<p style=\"text-align: justify;\">In fact, <a href=\"http:\/\/www.printingnews.com\/article\/12089393\/the-future-of-photos\">studies suggest<\/a> photobooks are the most popular of these items and that \u201c<em>Among photo merchandise, photo cards and photobooks are sold in the largest volumes. The bestseller is still photobooks, especially lay flat books.\u201d\u00a0<\/em><\/p>\n<p style=\"text-align: justify;\">While many will get a <a href=\"https:\/\/www.getprintbox.com\/features\/photobook-software\">photobook<\/a> for themselves, such as to keep memories from weddings, trips and children, they also make great gifts for friends and other family members. A big advantage here is the ease of creating such a personalised book, while <a href=\"https:\/\/digital-photography-school.com\/how-to-make-your-own-digital-photo-book\/\">others have noted<\/a> that<em> \u201cdigital photobooks are easily duplicated, making them great to give as personalized gifts for the entire family\u201d<\/em>.<\/p>\n<p style=\"text-align: justify;\">When advertising these products, you should always start early. Because these products are often more expensive than some of our other products, people might consider getting them earlier, especially during the likes of Black Friday or Cyber Monday.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"556\" class=\"alignnone size-full wp-image-1998\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/11\/photobooks.png\" alt=\"\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/11\/photobooks.png 516w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/11\/photobooks-250x269.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/11\/photobooks-120x129.png 120w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><\/p>\n<p style=\"text-align: justify;\">You can also further tempt people with special offers. Try offering 15% off a second copy of their book, or even another photo product, to encourage additional gift purchases.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Photo_cards\"><\/span><span style=\"color: #2fd28e;\">2. Photo cards<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The festive season, whether it\u2019s Christmas, the New Year or any other commemorative event throughout the period, is often marked by the sending of cards. These are often personal messages from friends and family members, so why not make it even more personal with custom photo cards?<\/p>\n<p style=\"text-align: justify;\">A custom card, using a customer\u2019s own photographs, will certainly be more memorable than something bought in a supermarket. Just make sure to advertise these a few weeks ahead of Christmas &amp; New Years &#8211; your customers will need time to design, receive and send their cards out in the post.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"556\" class=\"alignnone size-full wp-image-1999\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/11\/photo-cards.png\" alt=\"\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/11\/photo-cards.png 516w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/11\/photo-cards-250x269.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/11\/photo-cards-120x129.png 120w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Canvases\"><\/span><span style=\"color: #2fd28e;\">3. Canvases<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Due to their size, it\u2019s safe to say photo canvases are statement gifts. Yet they are often the\u00a0best way to keep a happy memory or favourite photo on display. Encourage your customers on social media by asking them if they have a favourite photo &#8211; whether it\u2019s of their\u00a0significant other, a family member or a friend. Follow this up by suggesting a custom canvas print to surprise their loved ones and show their thoughtfulness.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"556\" class=\"alignnone size-full wp-image-2000\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/11\/canvas-print.png\" alt=\"\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/11\/canvas-print.png 516w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/11\/canvas-print-250x269.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/11\/canvas-print-120x129.png 120w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Calendars\"><\/span><span style=\"color: #2fd28e;\">4. Calendars<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">It should come as no surprise to learn that calendars are very popular near the end of the year. A seasonal staple, people look to purchase new calendars as January approaches, so this is definitely the time to focus on advertising your range of custom calendars.<\/p>\n<p style=\"text-align: justify;\">Don\u2019t just advertise to individuals, however. WIth calendars, you can try promoting to corporate clients, as calendars are often given as gifts to employees.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"556\" class=\"alignnone size-full wp-image-2001\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/11\/photo-calendars.png\" alt=\"\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/11\/photo-calendars.png 516w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/11\/photo-calendars-250x269.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/11\/photo-calendars-120x129.png 120w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Photo_mugs\"><\/span><span style=\"color: #2fd28e;\">5. Photo mugs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Mugs with a photo can make a great gift for the entire family. Everyone uses mugs throughout the day, so they can be a very thoughtful present that will continue to be used over and over again. Better yet, they are relatively cheap to make and, like any other photo product, they can be easily duplicated.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"556\" class=\"alignnone size-full wp-image-2002\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/11\/photo-mugs.png\" alt=\"\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/11\/photo-mugs.png 516w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/11\/photo-mugs-250x269.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/11\/photo-mugs-120x129.png 120w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><\/p>\n<p style=\"text-align: justify;\">As you can see, by focusing on some key items, you can promote additional sales for your business, as well as helping customers find the ideal gifts for their loved ones. Of course, all of this requires a robust and smooth editor that can let your customers create their ideal photo products with ease. If your editor is in need of an update, it\u2019s still not too late\u00a0to beat the holiday rush. <strong><a href=\"https:\/\/getprintbox.com\/blog\/how-to-prepare-your-photo-product-business-for-the-last-quarter-of-2017\/\">Read our tips on how to prepare for the holiday peak here<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"You\u2019re likely offering dozens of photo products &amp; templates at your online store, but not all of these will prove to be best sellers during the holiday season. So, which photo products should you be primarily promoting?","protected":false},"author":2,"featured_media":2005,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Photo products to focus on during a holiday pick | Printbox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/what-photo-products-should-you-focus-on-during-the-holiday-peak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Photo products to focus on during a holiday pick | Printbox\" \/>\n<meta property=\"og:description\" content=\"You\u2019re likely offering dozens of photo products &amp; templates at your online store, but not all of these will prove to be best sellers during the holiday season. 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