{"id":1607,"date":"2017-08-09T10:03:26","date_gmt":"2017-08-09T08:03:26","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=1607"},"modified":"2024-10-01T10:54:21","modified_gmt":"2024-10-01T08:54:21","slug":"how-to-prepare-your-photo-product-business-for-the-last-quarter-of-2017","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/how-to-prepare-your-photo-product-business-for-the-last-quarter-of-2017\/","title":{"rendered":"How to prepare your photo product business for the last quarter of 2017"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>The end of the year is an important time for businesses &#8211; especially those looking to sell photo products. With Christmas, New Years and various other dates fast approaching, you need to plan ahead to make the most of these opportunities. Here\u2019s how you can anticipate all of your sales events for the last six months of the year and prepare your business for the peak holiday season.<\/strong><\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">A while ago, we posted an article regarding the <a href=\"https:\/\/getprintbox.com\/blog\/seasonality-of-photo-products\/\">seasonality of photo products<\/a>. Now it\u2019s time to discuss this topic again, but this time from a different point of view: the holiday peak. Search trends in the US indicate that the most popular photo products gain the most interest near the end of the year. For your business, this is a great time to make extra sales &#8211; but only if you\u2019re prepared to take advantage of the season.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1610 aligncenter\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/07\/image1-1.png\" alt=\"\" width=\"100%\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image1-1.png 1128w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image1-1-250x78.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image1-1-768x238.png 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image1-1-700x217.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image1-1-120x37.png 120w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/><\/p>\n<p style=\"text-align: justify;\">To be prepared for this period, you need to know what popular dates are coming. Here are some of the biggest days that people are likely going to want to memorialize:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\">The start of the school year &#8211; if you sell personal school supplies, this is when they should be promoted.<\/li>\n<li style=\"text-align: justify;\">Cyber monday &#8211; this is one of the biggest days of the year for online sales, so why not offer a discount code? It\u2019s also in the runup to Christmas, so people will also be on the lookout for gifts.<\/li>\n<li style=\"text-align: justify;\">Hanukkah and Christmas. There will always be late shoppers, so be prepared to make offers and sales right until the very end of the gifting season.<\/li>\n<li style=\"text-align: justify;\">The New Year &#8211; if somebody didn\u2019t get a calendar for Christmas, they might want to make their own unique one instead.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Once you have a list of these events and dates, what\u2019s next? Here\u2019s our 5 step guide to preparing your photo product business!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-prepare-your-photo-product-business-for-the-last-quarter-of-2017\/#Have_The_Correct_Software\" title=\"Have The Correct Software\">Have The Correct Software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-prepare-your-photo-product-business-for-the-last-quarter-of-2017\/#Get_The_Website_Ready_Too\" title=\"Get The Website Ready, Too\">Get The Website Ready, Too<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-prepare-your-photo-product-business-for-the-last-quarter-of-2017\/#Plan_Your_Marketing_Budget_For_The_Right_Periods\" title=\"Plan Your Marketing Budget For The Right Periods\">Plan Your Marketing Budget For The Right Periods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-prepare-your-photo-product-business-for-the-last-quarter-of-2017\/#Create_A_Promotional_Calendar\" title=\"Create A Promotional Calendar\">Create A Promotional Calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-prepare-your-photo-product-business-for-the-last-quarter-of-2017\/#Know_Your_Limits_%E2%80%93_Or_Set_New_Ones\" title=\"Know Your Limits &#8211; Or Set New Ones\">Know Your Limits &#8211; Or Set New Ones<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Have_The_Correct_Software\"><\/span><span style=\"color: #2fd28e;\">Have The Correct Software<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Proper software is vital. This isn\u2019t just true for the holiday season, but an efficient editor should be installed before this season. Imagine having to correct, fix and edit all of your customer\u2019s products yourself, because you didn\u2019t take the time to install a better editor?<\/p>\n<p style=\"text-align: justify;\">Ultimately, a lack of efficient editing &amp; printing software can result in many returns and declining purchases: two things you definitely don\u2019t want during a period of increased sales. Instead, having software with a beautiful editor that\u2019s easy to use &#8211; and complete with plenty of customization options &#8211; will give you a competitive edge.<\/p>\n<p style=\"text-align: justify;\">However, doing all of this on your own will be very time-consuming. Instead, let Printbox do all of this without creating any downtime on your site. This is something you can easily get done ahead of the season &#8211; right now, even! &#8211; so you\u2019re prepared in advance.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Get_The_Website_Ready_Too\"><\/span><span style=\"color: #2fd28e;\">Get The Website Ready, Too<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">If you\u2019re website can\u2019t handle larger traffic, you might lose out on potential customers. When your page takes too long to load, interested users may very well look for another company. This also applies to websites that are hard to navigate: if users can\u2019t find what they want easily, they won\u2019t stay on your site for too long.<\/p>\n<p style=\"text-align: justify;\">Furthermore, you should also never forget about the importance of mobile friendliness. In 2017, a non-responsive site isn\u2019t going to agree with your customer\u2019s expectations. According to Outerbox, 62% of smartphone users have made an online purchase via their mobile in the last 6 months. That\u2019s a lot of business to lose out on and it\u2019s very likely that there will be more people making holiday purchases via mobile devices in the next 6 months, too.<\/p>\n<p style=\"text-align: justify;\">Let\u2019s put it another way: last year, <a href=\"http:\/\/www.comscore.com\/Insights\/Blog\/Cyber-Monday-Becomes-First-Ever-1-Billion-Shopping-Day-on-Mobile\">Cyber Monday <\/a>became the first day to generate $1 billion on mobile shopping &#8211; can your website afford to miss out on this?<\/p>\n<p style=\"text-align: justify;\">Some software providers, like Printbox, offer a comprehensive packing of hosting, ecommerce <a href=\"https:\/\/www.getprintbox.com\/key-features\/storefront\">storefronts<\/a> and even adaptive mobile apps to go with the software. All of this results in a smooth and fluid experience that doesn\u2019t lose customers. Do some research and be sure to choose the ri<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Plan_Your_Marketing_Budget_For_The_Right_Periods\"><\/span><span style=\"color: #2fd28e;\">Plan Your Marketing Budget For The Right Periods<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">While you should be selling products throughout the year, it\u2019s important to prioritize your marketing efforts around periods with peak activity. While the summer has many important dates &#8211; such as Valentine\u2019s day and the wedding season &#8211; you shouldn\u2019t ignore or underestimate the last half of the year in your marketing budget, either.<\/p>\n<p style=\"text-align: justify;\">We\u2019ve already mentioned a number of important dates for the last quarter of 2017, but should you designate vital parts of your budget for every single occasion? No &#8211; look at your sales from previous years and make decisions based on when your campaigns have previously proven to be the most successful, generating the most sales.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Create_A_Promotional_Calendar\"><\/span><span style=\"color: #2fd28e;\">Create A Promotional Calendar<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">During the holiday season, you need to think about many different things at once, so some planning tools are essential. For marketing, a promotional calendar can make everything easier, displaying when each marketing campaign or promotion will take place.<\/p>\n<p style=\"text-align: justify;\">When creating this calendar, be sure to include the following:<\/p>\n<ul style=\"text-align: justify;\">\n<li>The holidays which you have chosen to participate in and promote. Each of these should have their own campaign with clear start and end points.<\/li>\n<li>What resources you need for each campaign, including who is responsible and when you need the content by. This can include website content, social media activity and sponsored ads, for instance.<\/li>\n<li>Set dates for each promotion. When do your Adwords and Facebook ads go live, for example, and how long will they run for?<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">How much detail you include will depend on the nature of your promotions. Larger campaigns may require more detail, for example while simpler efforts may just need a start and end point. Use your calendar wisely and you will always know what is going on.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Know_Your_Limits_%E2%80%93_Or_Set_New_Ones\"><\/span><span style=\"color: #2fd28e;\">Know Your Limits &#8211; Or Set New Ones<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Ultimately, it doesn\u2019t matter how much you\u2019ve able to sell: what matters is how much you can print in a reasonable timeframe. If your customers are faced with lengthy waiting times, they will likely choose a competitor that is quicker.<\/p>\n<p style=\"text-align: justify;\">There\u2019s a reason why extra staffing is always recommended during this period. Studies have shown some of the biggest companies in the world drastically increase their staffing power during this part of the year. This is certainly true for the printing industry. According to the <a href=\"http:\/\/www.independent.co.uk\/life-style\/christmas\/gifts\/this-time-its-personal-why-more-and-more-of-us-are-putting-our-faces-and-kids-on-presents-8957775.html\">Independent<\/a>:<\/p>\n<blockquote>\n<p style=\"text-align: justify; color: #2fd28e;\"><em>Vistaprint, Snapfish, Shutterfly and PhotoBox, the last of which covers Europe, Canada, Australia and New Zealand and employs about 400 extra staff at this time of year to cope with an estimated 2.5 million orders in December alone.<\/em><\/p>\n<\/blockquote>\n<p>If they need extra staff power, the chances are you might as well. If you\u2019re already close to your printing capacity, consider investigating the possibility of improving your production rates in anticipation.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1696\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/08\/How-to-drastically-improve-your-photo-product-adwords-\u2014-kopia.png\" alt=\"How to prepare your photo product business for the last quarter of 2017\" width=\"100%\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/08\/How-to-drastically-improve-your-photo-product-adwords-\u2014-kopia.png 800w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/08\/How-to-drastically-improve-your-photo-product-adwords-\u2014-kopia-250x625.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/08\/How-to-drastically-improve-your-photo-product-adwords-\u2014-kopia-768x1920.png 768w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/08\/How-to-drastically-improve-your-photo-product-adwords-\u2014-kopia-700x1750.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/08\/How-to-drastically-improve-your-photo-product-adwords-\u2014-kopia-120x300.png 120w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"The end of the year is an important time for businesses &#8211; especially those looking to sell photo products. With Christmas, New Years and various other dates fast approaching, you need to plan ahead to make the most of these opportunities. Here\u2019s how you can anticipate all of your sales events for the last six&#8230;","protected":false},"author":2,"featured_media":1695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Photo product business in the last quarter of 2017 | Printbox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/how-to-prepare-your-photo-product-business-for-the-last-quarter-of-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Photo product business in the last quarter of 2017 | Printbox\" \/>\n<meta property=\"og:description\" content=\"The end of the year is an important time for businesses &#8211; especially those looking to sell photo products. With Christmas, New Years and various other dates fast approaching, you need to plan ahead to make the most of these opportunities. Here\u2019s how you can anticipate all of your sales events for the last six...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getprintbox.com\/blog\/how-to-prepare-your-photo-product-business-for-the-last-quarter-of-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Printbox Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getprintbox\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-09T08:03:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T08:54:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/08\/Depositphotos_75161859_original.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5184\" \/>\n\t<meta property=\"og:image:height\" content=\"3456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katarzyna Micha\u0142owska\" \/>\n<meta name=\"twitter:card\" 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