{"id":1482,"date":"2017-08-01T13:39:04","date_gmt":"2017-08-01T11:39:04","guid":{"rendered":"https:\/\/getprintbox.com\/blog\/?p=1482"},"modified":"2024-05-13T09:49:00","modified_gmt":"2024-05-13T07:49:00","slug":"facebook-ads-beginners-guide-for-photo-product-sellers","status":"publish","type":"post","link":"https:\/\/www.getprintbox.com\/blog\/facebook-ads-beginners-guide-for-photo-product-sellers\/","title":{"rendered":"Facebook Ads &#8211; Beginner\u2019s guide for photo product sellers"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Years ago, having a simple company page on Facebook was enough. However, these days that isn\u2019t enough to reach your customers. If you want to succeed and get noticed, you need to invest in paid ads. Fortunately, this can be easily done on a very cheap budget &#8211; if you know how. Here are 5 tips on how to get started!<\/strong><\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">While Facebook\u2019s organic reach might be declining, the social network is still one of the best mediums for reaching your target audience &#8211; if you have a budget for advertising, that is.<\/p>\n<p style=\"text-align: justify;\">Don\u2019t spend all your money on Google Adwords, as Facebook ads are viable method in their own right. While Adwords will guide your ads towards people looking for a particular product or service, Facebook will display your company towards those who are interested in what you are offering, even if they aren\u2019t actively aware (or searching) for it yet.<\/p>\n<p style=\"text-align: justify;\">This is a big difference and, done alongside Google\u2019s own advertising model, can be great for your photo product business. Ready to get started? Here are 5 things you need to consider.<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #2fd28e;\"><em>Or maybe you already know something about Facebook ads? Download our advanced guide to get more useful tips.<\/em><\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><div class=\"btn btn-filled open-Form\" id=\"postfacebook593\">Download Advanced Facebook Ads Guide<\/div> <div class=\"download-form-shadow\" id=\"shadowpostfacebook593\"><\/div><div class=\"download-form\" id=\"postfacebook\"><div class=\"df-container\">\n        <div class=\"close\"><i class=\"fa fa-times\"><\/i><\/div>[email-download download_id=\"1518\" contact_form_id=\"593\"]<\/div><\/div><script>\n            $(document).ready(function() {\n                $('#postfacebook593').click(function() {\n                    $('#postfacebook').addClass('visible');\n                    $('#shadowpostfacebook593').addClass('visible');\n                    $('body').addClass('noscroll');\n                });\n\n                $('#postfacebook .close').click(function() {\n                    $('#postfacebook').removeClass('visible');\n                    $('#shadowpostfacebook593').removeClass('visible');\n                    $('body').removeClass('noscroll');\n                });\n\t})<\/script><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #21b573;color:#21b573\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #21b573;color:#21b573\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getprintbox.com\/blog\/facebook-ads-beginners-guide-for-photo-product-sellers\/#Setting_Up_Your_Campaign\" title=\"Setting Up Your Campaign\">Setting Up Your Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getprintbox.com\/blog\/facebook-ads-beginners-guide-for-photo-product-sellers\/#Have_A_Goal\" title=\"Have A Goal\">Have A Goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getprintbox.com\/blog\/facebook-ads-beginners-guide-for-photo-product-sellers\/#Targeting\" title=\"Targeting\">Targeting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getprintbox.com\/blog\/facebook-ads-beginners-guide-for-photo-product-sellers\/#Location\" title=\"Location\">Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getprintbox.com\/blog\/facebook-ads-beginners-guide-for-photo-product-sellers\/#Demographics\" title=\"Demographics\">Demographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getprintbox.com\/blog\/facebook-ads-beginners-guide-for-photo-product-sellers\/#Interests\" title=\"Interests\">Interests<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getprintbox.com\/blog\/facebook-ads-beginners-guide-for-photo-product-sellers\/#Placement\" title=\"Placement\">Placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.getprintbox.com\/blog\/facebook-ads-beginners-guide-for-photo-product-sellers\/#Set_A_Budget\" title=\"Set A Budget\">Set A Budget<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Setting_Up_Your_Campaign\"><\/span><span style=\"color: #2fd28e;\">Setting Up Your Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Before you start to plan out your ads, you should consider implementing Facebook Pixel to your website. This will give you more possibilities when it comes to which people you target.<\/p>\n<p style=\"text-align: justify;\">To start your first ad campaign, you will first need to activate the tool. This is simple to do: just head to <a href=\"https:\/\/www.facebook.com\/business\">Facebook\u2019s business page<\/a>. and click \u201ccreate an ad\u201d. After your account is setup, you will then be transferred to the Ad Manager &#8211; this is where you can really start to plan your campaign.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Have_A_Goal\"><\/span><span style=\"color: #2fd28e;\">Have A Goal<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Once you\u2019re using Facebook\u2019s Ad Manager, the first thing you\u2019ll be asked to do is choose a campaign goal. There are many different goals to choose from, as Facebook advertising can be used to increase brand awareness, user engagement, traffic to your website or even sales and store visits.<\/p>\n<p style=\"text-align: justify;\">However, your main focus should be on conversions, although you could also run numerous campaigns, each with different objectives.<\/p>\n<p><a href=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/07\/image7.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1483 aligncenter\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/07\/image7.png\" alt=\"\" width=\"100%\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image7.png 767w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image7-250x110.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image7-700x308.png 700w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image7-120x53.png 120w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Targeting\"><\/span><span style=\"color: #2fd28e;\">Targeting<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The biggest advantage of Facebook\u2019s advertising is its ability to target specific users, so make sure to use this feature! You can target people via geographical areas, age, gender or even by their specific interests or past familiarity with your brand.<\/p>\n<p style=\"text-align: justify;\">Facebook can tell if a user has linked to your page in the past, responded to one of your events or has friends that have\u2026 all of this let\u2019s Facebook know how \u2018close\u2019 a user is to your brand already.<\/p>\n<p style=\"text-align: justify;\">So, which options should you choose? Let\u2019s take a closer look at the various targeting options that are open to you.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Location\"><\/span><span style=\"color: #2fd28e;\">Location<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">If you want to target people within a close proximation to your store, location lets you choose a location, further restricting to the surrounding area itself or any city\/town within a set radius. Yet the scale is really up to you: Facebook let\u2019s you target a whole country, or continent, if you wanted to. There\u2019s even the option of multiple locations.<\/p>\n<p><a href=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/07\/image5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"445\" height=\"320\" class=\"alignnone size-full wp-image-1484 aligncenter\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/07\/image5.png\" alt=\"\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image5.png 445w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image5-250x180.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image5-120x86.png 120w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Demographics\"><\/span><span style=\"color: #2fd28e;\">Demographics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">After this, you can further target users by what age and gender they are. Photo products, for example, are the most popular with consumers aged between 18 and 34, as well as parents of younger children [<a href=\"http:\/\/www.direporter.com\/uncategorized\/personalized-photo-products-category-still-has-untapped-potential\">direporter.com<\/a>].<\/p>\n<p><a href=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/07\/image6.png\"><img decoding=\"async\" class=\"alignnone wp-image-1485 aligncenter\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/07\/image6.png\" alt=\"\" width=\"80%&quot;\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image6.png 462w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image6-250x61.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image6-120x29.png 120w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Can you target such specific groups? With Facebook Ads you can! By using these detailed targeting options, you can find people who are engaged, recently married, having a birthday and much, much more. We\u2019ll provide more targeting examples in our advanced Facebook guide, which you can download at the end of this article.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"293\" class=\"alignnone size-full wp-image-1486 aligncenter\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/07\/image2.png\" alt=\"\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image2.png 499w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image2-250x147.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image2-120x70.png 120w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Interests\"><\/span><span style=\"color: #2fd28e;\">Interests<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">You can also target users by their specific interests. This can let you find people who are actively interested in personalized gifts or photobooks in general. Likewise, if you\u2019re aware of your competition, you can target people who are interested in rival businesses &#8211; this all helps your ads get displayed in front of people with an active passion for your products.<\/p>\n<p style=\"text-align: justify;\">Here\u2019s just some of the possible targeting options available:<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"315\" class=\"size-full wp-image-1487 aligncenter\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/07\/image1.png\" alt=\"\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image1.png 499w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image1-250x158.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image1-120x76.png 120w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Placement\"><\/span><span style=\"color: #2fd28e;\">Placement<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">You can let Facebook decide what placement &#8211; where and how your ads are displayed &#8211; is best or you can decide this yourself. For example, you could choose to set your ads to only display on desktops, on mobile phones. You could also set additional factors, such as whether they only appear on Facebook and\/or Instagram, just for users on specific operating systems (such as android or iOS).<\/p>\n<p style=\"text-align: justify;\">For a photo printers needs, such specifications really aren\u2019t necessary, so you can let Facebook decide what\u2019s best.<\/p>\n<p style=\"text-align: justify;\">The one area you should consider, however, is where the ads are placed on Facebook. You can choose to have them appear on the right column, directly in the newsfeed or even both, in addition to various advanced options such as video advertising. Generally, ads get more engagement when they are placed in the news feed, rather than to the right.<\/p>\n<p><a href=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/07\/image3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"529\" height=\"389\" class=\"alignnone size-full wp-image-1488 aligncenter\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/07\/image3.png\" alt=\"\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image3.png 529w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image3-250x184.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image3-120x88.png 120w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Set_A_Budget\"><\/span><span style=\"color: #2fd28e;\">Set A Budget<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The last step in the process is setting your budget. With Facebook, you can choose amounts to be set per day or for the entire campaign. You can further set your ads to run constantly, or only between certain, predefined points.<\/p>\n<p style=\"text-align: justify;\">For your first campaign, it\u2019s best to start with a small budget. Once you gain an understanding regarding what is effective for you business, you can spend more.<\/p>\n<p><a href=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/07\/image4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"281\" class=\"alignnone size-full wp-image-1489 aligncenter\" src=\"https:\/\/getprintbox.com\/blog\/wp-content\/uploads\/2017\/07\/image4.png\" alt=\"\" srcset=\"https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image4.png 533w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image4-250x132.png 250w, https:\/\/www.getprintbox.com\/blog\/\/app\/uploads\/2017\/07\/image4-120x63.png 120w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">After you\u2019re done with these 5 steps, all you need to do is upload graphics and text for your ads. Just remember to keep this short &#8211; it\u2019s proven that adverts are more effective when they\u2019re kept to 150 characters or less.<\/p>\n<p style=\"text-align: justify;\">Want to know more? Our guide with advanced Facebook tactics for printing companies can be downloaded below.<\/p>\n<p style=\"text-align: center;\"><div class=\"btn btn-filled open-Form\" id=\"postfacebook593\">Download Advanced Facebook Ads Guide<\/div> <div class=\"download-form-shadow\" id=\"shadowpostfacebook593\"><\/div><div class=\"download-form\" id=\"postfacebook\"><div class=\"df-container\">\n        <div class=\"close\"><i class=\"fa fa-times\"><\/i><\/div>[email-download download_id=\"1518\" contact_form_id=\"593\"]<\/div><\/div><script>\n            $(document).ready(function() {\n                $('#postfacebook593').click(function() {\n                    $('#postfacebook').addClass('visible');\n                    $('#shadowpostfacebook593').addClass('visible');\n                    $('body').addClass('noscroll');\n                });\n\n                $('#postfacebook .close').click(function() {\n                    $('#postfacebook').removeClass('visible');\n                    $('#shadowpostfacebook593').removeClass('visible');\n                    $('body').removeClass('noscroll');\n                });\n\t})<\/script><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Years ago, having a simple company page on Facebook was enough. However, these days that isn\u2019t enough to reach your customers. If you want to succeed and get noticed, you need to invest in paid ads. Fortunately, this can be easily done on a very cheap budget &#8211; if you know how. Here are 5&#8230;","protected":false},"author":2,"featured_media":1492,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Advertising for photo product sellers - beginner | Printbox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getprintbox.com\/blog\/facebook-ads-beginners-guide-for-photo-product-sellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Advertising for photo product sellers - beginner | Printbox\" \/>\n<meta property=\"og:description\" content=\"Years ago, having a simple company page on Facebook was enough. 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